Adroit Market Research - Industry Insights

With the wave of sustainable packaging taking new leaps every day, major consumer goods industries are fast embracing new packaging methods to remain at the fore of growth trajectory. Cosmetics and personal care industry is one such fast adopters of novel packaging tactics to augment disruptive packaging technologies.

Deviating from conventional enticing packaging solutions, as a convenient consumer attraction strategy, personal care packaging is sternly focusing dual objectives of convenience as well as sustainability to align with industry disruptions. According to a recent survey report by Zero Waste Week, the personal care and grooming sector single handedly amassed a total of

With the wave of sustainable packaging taking new leaps every day, major consumer goods industries are fast embracing new packaging methods to remain at the fore of growth trajectory. Cosmetics and personal care industry is one such fast adopters of novel packaging tactics to augment disruptive packaging technologies.

Deviating from conventional enticing packaging solutions, as a convenient consumer attraction strategy, personal care packaging is sternly focusing dual objectives of convenience as well as sustainability to align with industry disruptions. According to a recent survey report by Zero Waste Week, the personal care and grooming sector single handedly amassed a total of over 140 billion units of packaging waste. Needless to say the need for sustainable packaging in the beauty industry remains indispensable. Stringency in eco-friendly packaging to render minimal environmental implications are likely to further spearhead sustainable packaging formats in personal care packaging market.

Some of the evident trends in personal care packaging market are certainly addressing sustainability quotient by limiting plastic use. Additionally, factors such as refil-ability is yet another prime driving factor. Notable cosmetic brands are pushing boundaries in achieving eco-friendly packaging standards besides being noticeable. In this regard, Epopack which is best known for its superlative cosmetic products has been quite in the limelight for its recent advances in eco-friendly packaging solutions.

Leveraged by favorable government protocols, promoting sustainable packaging, and optimistic outlook of the packaging industry at large, more specifically across emerging economies, top notch personal care tycoons are evolving sustainable packaging. According to the Economics Times, packaging industry in India has nailed a robust growth rate of 15% and is anticipated to scale it further, closing the industry growth at $32 billion by 2015, owing to its advances in aseptic and biodegradable packaging to name a few developments. Aligning with such robust growth opportunities, personal care packaging market is therefore likely to put up a decent show in terms of sustainability.

Epopack Settles for PET Variant Containers over Conventional Acrylic to Steer Sustainability in Packaging

Deviating from the traditional acrylic packaging solutions in the cosmetic industry, Epopack is creating ripples with its line of new and sustainable packaging for personal care market. Instead of acrylic, the company has paved way for polyethylene terephthalate (PET) bottles which are touted as safe alternatives for sustainable personal care packaging. Besides having superlative functional scope, PEt based personal care packaging materials demonstrate better resilience, safety with minimal environmental footprint. Advances as such are likely to pose multilayered growth in personal care packaging market in the coming years.

Metal-based Packaging to Leverage Refillable Packaging in Personal Care Space

As a means to achieve big in sustainable packaging, personal care packaging is one of the forerunners in using refurbished products as packaging options. These refillable packaging formats are previously used and discarded products which are eventually recycled to attain fresh packaging for new cosmetic range. Alongside recyclable, refillable packaging in the personal care packaging sector is likely to steal the limelight for good. To offset the challenge of a rather long lifespan of plastics and recyclable plastics, the personal care packaging industry chooses to vouch for refills in order to curb environmental burden. To cite an instance, make-up veteran, Kirsten Kjaer Weishas recently launched her pioneering luxury cosmetic brand which are based on green personal care packaging. The brand banks upon metal based packaging to offer a sustainable as well as aesthetic blend of personal care packaging solutions.  This development indeed a clear boost to sustainable packaging in personal care packaging space.

ON similar lines, grooming veteran Myro has recently added its line of deodorants packed in a unique refillable containers targeting both the genders. These bottles are based on minimal plastic usage and come in case and pod combinations. These new developments are poised to secure sustainable growth in personal care packaging market in forthcoming years.

According to recent developments in similar lines, Proctor & Gamble is all set to launch its novel line of refillable containers to position its moisturizer brand, Olay Regenerist Whip moisturizer in convenient reusable containers to diminish plastic accumulation. These developments are poised to fetch enormous growth opportunities in global personal care packaging market in the coming years.

Smart Packaging Solutions to Defeat Counterfeit Alternatives in Personal Care Industry

With far reaching consumer appeal for personal care products, rise in affordable cosmetic products as a different counterfeit category has been a lingering challenge in personal care industry. Leading market participants in personal care industry are therefore investing enormously in addressing such issues with the launch of smart packaging solutions dedicated for personal care packaging market. Rise in consumer awareness, coupled with pervasive technological dependence are likely to jointly address such challenges of the beauty industry. Besides unique tracking features, smart packaging solutions and smart labels are categorically designed to enhance product refurbishments and customer communication on the back of advanced technological tactics such as QR codes. These developments are estimated to garner sustainable growth in personal care packaging market.