Demand for comfortable, casual, sporting and athletic wear has increased from the last couple of years. Additions to this demand for fashionable exercise gear also increased during the forecast period to accelerate the overall yoga clothing market. The other factors that drive the yoga clothing market, such as growing adoption patterns, new colors, and basic yoga clothing design, created more adaptability and, in particular, increased wear in public environments. As many manufacturers of yoga pants and high-end fashion houses are more focused on investing in the modern sportswear market, the focus on clothing and technical fabrics that facilitate the overall wearing segment worldwide is expected to rise. All these factors give the yoga clothing industry a chance to hug over the period. Volatility in raw material prices is expected to decrease the global yoga clothing market growth.

Rising number of yoga practitioners in the U.S.

Over the past few years, yoga has grown massively in popularity, with passionate yogis spread all over the world. Yoga includes a number of physical, mental, and spiritual practices and disciplines originating in ancient India. Its initial development can be traced back to the fifth century BCE. By the late 19th century, yoga first gained prominence in the West. Then, by the 1980's, practice in Western societies became widely popular. Yoga can help you feel more relaxed, flexible, improved posture, breathed deeply and rid yourself of stress, according to US National Institutes of Health. A 2016 "Yoga in America" study says that approximately 37 million Americans now practice yoga and the relationship between yoga and a positive self-image is strong. Some 300 million yoga practitioners are present throughout the world. The business created through yoga activities has been directly affected. In 2016, a survey of 2,000 people in the population and 1,700 more yoga practitioners was conducted by the Yoga Alliance and Yoga Journal (conducted by Ipsos Public Affairs. According to this study, there was a US$ 16 billion in revenue from the yoga market and a total of US$ 80 billion in global revenues. Yoga has become a major company with over 6000 studios in the USA and the demand in yoga clothing has increased positively.

The yoga pants segment dominated the market in 2017 with a share of 36.1%. This dominance is majorly attributed to the increasing demand for yoga pants in casual clothing, sports clothing as well as athleisure clothing. Increasing number of yoga practitioners across the globe coupled with rising number of yoga training institutions are some major factors driving the growth of this segment. Yoga pants segment is anticipated to witness the fastest growth of 10.7% over the forecast period. Yoga capris accounted for the second largest share of 20.7% in 2017 owing to rising prominence of yoga capris among millennials and generation X people. Considering application, women are expected to dominate the yoga clothing market with a 71.7% share in 2017. Increasing fitness awareness coupled with easy access to professional yoga training are some key factors responsible for this dominance. Yoga clothing among women is expected to foresee the fastest growth of 10.5% over the forecast period.

Geographically, Asia-Pacific dominated the global yoga clothing market due to rising population as well as increased awareness among consumers. Millennials are expected to be a major factor driving the sales of yoga clothing in Asia-Pacific region. However, North America, accounting for the second largest share of 27.2% is expected to witness the fastest growth of 10.7% over the forecast period. This is due to increasing inclination of Americans towards following a healthy routine coupled with rising influence of Asian yoga culture in the region. During the forecast period, the US expects the highest market share in North America. A large number of yoga pants are produced in the U.S. and focus more on opening new stores across Mexico and Canada. It is estimated that Canada will grow at a CAGR higher than the US.