The global writing and marking instrument market size was valued at USD 16.99 billion in 2018 and is expected to reach USD 23.98 billion by 2025 at a CAGR of 5.1% over the forecast period. The demand for the writing and marking tool should rise over the coming years in the form of increasing literacy, combined with developing innovative pencil and pencil products. Economic growth in emerging economies, such as India, China, Brazil, Argentina and the GCC, has enhanced over the previous few years, and this trend is anticipated to continue over the predicted era. The development of public-private partnerships will offer alternatives to complex and interrelated hazards in response to innovation and urgency to meet "less for more" demand and supply problems. The development of the worldwide writing and marking instruments industry over the forecast period is anticipated to accelerate further.
Despite the enormous rise in digitalization, offline shops continue to dominate the worldwide writing and marking instruments market. Online shop restraints are definitely the main driver for the increasing use of writing devices in online shops.
Writing And Marking Instruments Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2025||USD 23.98 billion|
|Growth Rate||CAGR of 31.3% during 2021-2028|
|Segment Covered||Type, Application Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, Middle East & Africa|
|Key Players Profiled||Montex, Reynolds, Cello, Linc, Lexi, Today, Luxor and Flai|
Key segments of the global writing and marking instruments market
Type Overview, 2015-2025 (USD million)
- Colouring And Writing Instruments
- Markers And Highlighters
- Writing Accessories
Application Overview, 2015-2025 (USD million)
- Online stores
- Offline stores
Regional Overview, 2015-2025 (USD million)
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Central & South America
- Rest of Latin America
- Middle East & Africa
- GCC countries
- South Africa
- Rest of Middle East & Africa
Reasons for the study
- The study offers an comprehensive outlook of the global writing and marking instrument industry
- Increasing educational funding followed by growing economy in developing nations will foster the demand
- Rising number of schools and colleges is expected to increase demand for writing and marking instruments
- Improving literacy rates in developed as well as developing countries will encourage market expansion
- Increasing construction of commercial spaces are expected to increase demand for office supplies
What does the report include?
- The report focuses on writing and marking instruments market type, and application.
- The study on the global writing and marking instruments market includes qualitative factors such as value chain and sales channels analysis, drivers, and restraints along with list of suppliers and customers of writing & marking instruments market.
- The study covers qualitative and quantitative analysis of the market segmented on the basis of types, application. Moreover, the study provides similar information for the key geographies
- The report comprises of raw material analysis, list of distributors.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
- The study includes the profiles of key players in the market with a significant global and/or regional presence.
Who should buy this report?
- The report on the global writing and marking instruments market is suitable for all the players across the value chain including reagent manufacturers & suppliers, diagnostic instrument & kit manufacturers/suppliers.
- Venture capitalists and investors looking for more information on the future outlook of the global writing and marking instruments market
- Distributors, raw materials and other consumables.
- Consultants, analysts, researcher, and academicians looking for insights shaping the global writing and marking instruments market.
The application of fresh and innovative multifunctional writing tools in recent years have contributed mainly to the expansion of the product portfolio. In order to attract customers and boost market competition, manufacturers working in the sector offer innovative products such as handles in many sizes, stylus pens, and multi-colored inks. Innovative strategies are also used by businesses to penetrate the student range. The market is expected to see significant gains because of the application of fantastic coloring tools that are gaining momentum among children and school students. These fantastic coloring instruments also achieve popularity among the artist due to the availability of these goods in a wide range and in different color colors. Increasing market acceptance among learners and employees is also anticipated to stimulate market growth.
Now many businesses are moving to produce recyclable PET styles that have been made from plastic PET bottles as a raw material. For example, Pilot Corporation, a Japanese pen company, announced in April 2015 the development of recycled bottle-based writing instruments for polyethylene terephthalate (PET). In addition to meeting consumers ' demands, these products provide the best plastic recycling choice for the next years. The use of environmentally friendly colors in colouring equipment like pencils and diagram plums is also anticipated to boost market concentration in the planned era. .
- Segment Analysis
The global market of writing and marking instruments is segmented into type and application. In terms of type, the market is divided into pen, pencil, coloring and writing instruments, markers and highlighters, and writing accessories. Application wise, the market is segmented into online and offline stores. Pen segment accounted for a market revenue share of 56.8 % and market revenue of USD 9,661.7 million in the year 2018 and is expected to further account for a market revenue share of 58.0 %and market revenue of USD 13,918.7 million by 2025, growing at a CAGR of 5.4 %. An important consideration of the increasing demand of pen on the worldwide writing and marking instruments market is the shift into biodegradable / recyclable products. In recyclable PET pens many manufacturers have invested. This stylus consists of recycled PET bottles which are likely to attract customers who are conscious of the environment and thereby increase their market share. Pen continues to be the dominant tool for writing and marking and plans to demonstrate comparable trends in the foreseeable future. Despite technological advances in communication, pencil is always a preferred writing instrument over other writing and marking tools. Pencil is a very easy tool for writing and marking. The term Pencil comes from the ancient French universe of paintbrush pincel. Pencils are not so easy to make if we don't have pencils much earlier than we did. Pencils accounted for a market revenue share of 14.6% and market revenue of USD 2,480.8 million in the year 2018 and is expected to further account for a market revenue share of 14.6%.
Online stores accounted for a market revenue share of 16.3% and market revenue of USD 790.1 million in the year 2018 and is expected to further account for a market revenue share of 17.6% and market revenue of USD 4,214.6 million by 2025, growing at a CAGR of 6.2%. This indicates that the online channel is expected to grow fastest compared to offline sales. A wide variety of products and easy distribution is expected to further enhance the demand for writing and marking devices in online stores. An absence of information, a very small level of consumer understanding, an absence of web service, product scepticism and geography without online facilities are the key obstacles to this segment's development.
North America writing and marking instrument market was accounted for 17.6% of overall market share in 2018 and is expected to grow at a CAGR of 4.5% over the forecast period. Increased sales of writing and marking tools in recent years have enhanced in the amount of universities and universities, and the development will continue in the forecast period. In addition, education awareness has risen. The education of a population is a major measure of literacy. Low literacy is said to have been associated with over $200 billion a year in health care expenditures, according to America Journal of Public Health, because close to 50% of Americans are unable to comprehend the data on health and have increased costs. Europe writing and marking instrument market was accounted for 25.3% of overall market share in 2018 and is expected to grow at a CAGR of 4.3% over the forecast period. An increase in the number of people buying coloring books for adults threatened pencil shares worldwide since the demand for quality pencils has risen. In 2017, Faber-Castell, a major wooden pencil manufacturer, claims that the sale of pencils to actors is growing double-digit and has been forced to boost their production ability in their production plant in German.
Asia Pacific writing and marking instrument market was accounted for 41.9% of overall market share in 2018 and is expected to grow at a CAGR of 5.7% over the forecast period While fountain pen is losing their popularity in North America and Europe, the sale of the writing tool continues to expand in China, supported by the strong culture of offering gifts and an interest in handicraft. China is the world’s biggest market for founder pens and offers highly profited opportunities for manufacturers to expand their businesses through sales of writing tools greater in the country than in Western Europe.