The application of fresh and innovative multifunctional writing tools in recent years have contributed mainly to the expansion of the product portfolio. In order to attract customers and boost market competition, manufacturers working in the sector offer innovative products such as handles in many sizes, stylus pens, and multi-colored inks. Innovative strategies are also used by businesses to penetrate the student range. The market is expected to see significant gains because of the application of fantastic coloring tools that are gaining momentum among children and school students. These fantastic coloring instruments also achieve popularity among the artist due to the availability of these goods in a wide range and in different color colors. Increasing market acceptance among learners and employees is also anticipated to stimulate market growth.

Now many businesses are moving to produce recyclable PET styles that have been made from plastic PET bottles as a raw material. For example, Pilot Corporation, a Japanese pen company, announced in April 2015 the development of recycled bottle-based writing instruments for polyethylene terephthalate (PET). In addition to meeting consumers ' demands, these products provide the best plastic recycling choice for the next years. The use of environmentally friendly colors in colouring equipment like pencils and diagram plums is also anticipated to boost market concentration in the planned era.           .

1. 1. Segment Analysis

The global market of writing and marking instruments is segmented into type and application. In terms of type, the market is divided into pen, pencil, coloring and writing instruments, markers and highlighters, and writing accessories. Application wise, the market is segmented into online and offline stores. Pen segment accounted for a market revenue share of 56.8 % and market revenue of USD 9,661.7 million in the year 2018 and is expected to further account for a market revenue share of 58.0 %and market revenue of USD 13,918.7 million by 2025, growing at a CAGR of 5.4 %. An important consideration of the increasing demand of pen on the worldwide writing and marking instruments market is the shift into biodegradable / recyclable products. In recyclable PET pens many manufacturers have invested. This stylus consists of recycled PET bottles which are likely to attract customers who are conscious of the environment and thereby increase their market share. Pen continues to be the dominant tool for writing and marking and plans to demonstrate comparable trends in the foreseeable future. Despite technological advances in communication, pencil is always a preferred writing instrument over other writing and marking tools. Pencil is a very easy tool for writing and marking. The term Pencil comes from the ancient French universe of paintbrush pincel. Pencils are not so easy to make if we don't have pencils much earlier than we did. Pencils accounted for a market revenue share of 14.6% and market revenue of USD 2,480.8 million in the year 2018 and is expected to further account for a market revenue share of 14.6%.

Online stores accounted for a market revenue share of 16.3% and market revenue of USD 790.1 million in the year 2018 and is expected to further account for a market revenue share of 17.6% and market revenue of USD 4,214.6 million by 2025, growing at a CAGR of 6.2%. This indicates that the online channel is expected to grow fastest compared to offline sales. A wide variety of products and easy distribution is expected to further enhance the demand for writing and marking devices in online stores. An absence of information, a very small level of consumer understanding, an absence of web service, product scepticism and geography without online facilities are the key obstacles to this segment's development.

North America writing and marking instrument market was accounted for 17.6% of overall market share in 2018 and is expected to grow at a CAGR of 4.5% over the forecast period. Increased sales of writing and marking tools in recent years have enhanced in the amount of universities and universities, and the development will continue in the forecast period. In addition, education awareness has risen. The education of a population is a major measure of literacy. Low literacy is said to have been associated with over $200 billion a year in health care expenditures, according to America Journal of Public Health, because close to 50% of Americans are unable to comprehend the data on health and have increased costs. Europe writing and marking instrument market was accounted for 25.3% of overall market share in 2018 and is expected to grow at a CAGR of 4.3% over the forecast period. An increase in the number of people buying coloring books for adults threatened pencil shares worldwide since the demand for quality pencils has risen. In 2017, Faber-Castell, a major wooden pencil manufacturer, claims that the sale of pencils to actors is growing double-digit and has been forced to boost their production ability in their production plant in German.

Asia Pacific writing and marking instrument market was accounted for 41.9% of overall market share in 2018 and is expected to grow at a CAGR of 5.7% over the forecast period While fountain pen is losing their popularity in North America and Europe, the sale of the writing tool continues to expand in China, supported by the strong culture of offering gifts and an interest in handicraft. China is the world’s biggest market for founder pens and offers highly profited opportunities for manufacturers to expand their businesses through sales of writing tools greater in the country than in Western Europe.