U.S. meal kit market is projected to grow at 26.3% CAGR during the forecast period, due to growing demand for gourmet cooks, increasing awareness for healthy diet and rise in modern lifestyle which has made it difficult for people to visit grocery stores. The concept of meal kits has also solved one of the perennial problem in US of “what to have in dinner” by providing fresh, accounted food along with the recipe while teaching cooking skills.

U.S. Meal kit market size has exploded over the past few years for various reasons from a consumer point of view. For example, almost every company offers enticing and easy to use websites, 100% non –genetically modified organism (GMO) and 99% organic food. Moreover, companies have not limited its business to only non-vegetarian but they also serve vegetarian customers, which have gained them some major share in this business.

The U.S. Meal Kit market is expected to grow at a CAGR of 15% to reach 64.4 billion in 2030.

Further, few big players such as Amazon, Walmart are also entering into the US meal kit market. For instance, in July 2017, Amazon launched its “Amazon Meal Kits” in Seattle. The kits are designed to feed 2 people. These companies have disrupted revenue of Blue Apron, Hello fresh, Sun Basket and Home Chef. Hence to sustain and compete in the market companies have started expanding its business outside U.S. For instance, in October 2018, Hello Fresh acquired Chefs Plates a Canadian meal kit company in order to capitalize market opportunity.

Brick and motor model has also widened their scope of distribution channels for meal kit industry. Meal kit producers have started partnering with retailers, to explode its customer base in U.S. For instance, in June 2018, Hello Fresh announced that the company would launch meal kits at 600 Ahold Delhaize a Dutch retail supermarkets present in mid – Atlantic and the Northeast.

Two meal plans dominated US meal kit market in the year 2017. 2 person plan are majorly consist of 3 meals/week and are properly proportioned at a reasonable rate as compared to family plan. Additionally, age group between 25 – 34 which is the major contributor in the revenue are generally live with their partners or friends and they preferred to order 2 person plan in order to avoid wastage.

South region has occupied major share in US meal kit market in 2017. The region has highest number of states such as North Carolina and South Carolina, Alabama, Texas, Georgia, Florida, District of Columbia, and others along with the maximum population which has increased the demand for meal kit in this region. For instance, according to July 2017 state population estimates, Texas population increased by 400,000 residents, wherein Florida also added 328,000 residents Moreover seeing the increasing demand in this region, companies have extended its services. For example, in September 2017, 7 Eleven a meal kit company expanded its presence with the launch of its new meal kit subscription in North Texas.

The competitive landscape of US meal kit market is consolidated as of 2017, where major market share is held by Blue Apron. Moreover, big players are taking strategic steps to maintain its position. For instance, in June 2018, Hello Fresh acquired Green Chef. The acquisition wider the product offerings which include gluten- free, Keto and Paleo meals and vegan. However, seeing at the market opportunity small companies are also taking forward moves in this business. For instance, in June 2018, Home Chef merged with Kroger Co... The merger have revolutionized the distribution channel of meal kits, where customers could buy Home Chef meal kits from retail.

Us Meal Kit Market Scope

Key segments of the U.S. meal kit market

Plan Overview (USD Billion)

• 2 Person Plan
• Family Plan

Regional Overview, (USD Billion)

• South
• West
• Northeast
• Midwest