Owing to the social media influencers, there is a rise in awareness about the global treehouse glamping market. Tourism sites have been offering attractive packages and discounts to attract customers which have a positive impact on the industry
Covid-19 Impact & Market Status
The Covid-19 pandemic had slowed down the global treehouse glamping market due to the lockdown and physical restrictions. There was a sharp decline in the demand for treehouse glamping and these camping sites were shut down. The travel restrictions hit the tourism sector majorly. However, after the pandemic eased down a little bit, people started traveling again and the demand for treehouse glamping gradually increased and is slowly running towards profitability. The Covid-19 pandemic gave time for creative ideas to the companies and created eco-friendly and luxurious experiences which are the backbone of this global treehouse glamping market.
Treehouse Glamping to be More Profitable Among the 18-32 Years Age Group
The 18-32 age group has proved to be the most profitable yet. This segment has dominated 41.5% of the market share in 2020 and is considered to witness noticeable growth by the end of the forecast period. The growing trend of traveling among young adults with disposable income has contributed to the growth of treehouse glamping. An increase in traveling among consumers is one of the drivers of this global market.
Creating Eco-friendly and Sustainable Experiences for the Consumers
An increase in the growing trends for creating an eco-friendly and sustainable has led to the companies constantly coming up with new ideas for the same. The architectural landscape and treehouse construction help stay connected to nature and gives a healing environment away from the hectic urban routine.
Euroepan Region is dominating the Treehouse Glamping Market
The European market has global market dominance with a market share of 45.5% in 2020. High-speed internet connectivity, rise in travel connectivity, and remote place accessibility has made this market more accessible for Europeans. The rising urge to travel to new places and explore them is driving the market profitability.
The Asia Pacific is considered to be one of the fastest-growing markets in treehouse glamping. With a growth of 10.1% CAGR, the Asia Pacific market is said to grow by the forecast period from 2022 to 2029. Developing countries like India, Vietnam, and Australia are said to further support this global market.
The global treehouse glamping market players have been said to be adapting to the new changes after the Covid-19 pandemic such as hygiene standards, cleanliness, and a self-check-in system. The dependency on international travelers has been less since then.
The need for a change in the environment, and the need for relaxation among the working urban population is what is driving the growth of the global treehouse glamping market.
Treehouse Glamping is for kids, teenagers, and adults as well. These tourism services can be used for big events, birthdays, and parties. The increase in disposable income of the consumers has led to the rapid increase in the growth of the global treehouse glamping market.
Advantages like glamping being eco-friendly, staying in a cool and relaxing environment, and staying connected to nature are beneficial for the consumer. Children live in a very technology-saturated environment especially, in urban areas. These have a lot of effects and treehouse glamping increases their outdoor activities and helps them engage with nature.
Factors like promoting the benefits of these tourism activities with the help of social media platforms like Facebook, Instagram, and YouTube ads. This treehouse glamping market is famous especially for kids, teenagers, and working adults. The urge for new traveling, vacation experiences, willingness to pay, and availability of time has boosted the growth of the global treehouse glamping market.
In 2029, the global Treehouse Glamping is projected to reach US$ 364.2 million during the forecast period 2022 to 2029. The largest age group accountable for the growth of this global market is 18-32 years as they have a disposable income. North America, followed by the Asia Pacific has seen a rise in the growth of the global market. An increase in the popularity of camping has led the tourism industry to create unique and comfortable experiences for tourists.
Glamping is the definition of camping with comfort and luxury and facilities like Wi-Fi, comfortable beds, bathrooms, spa, electricity, food & drinks, and other housekeeping services. So, it is a combination of camping combined with the facilities of a 5-star hotel. Treehouse Glamping is defined as the architecture which is constructed around and with trees, where people can stay in luxury. Also, known as Treehouses. They provide an eco-friendly and sustainable experience and a friendly tourism experience. The popularity of treehouse glamping and their unique experience is boosting the market growth.
An increase in the opportunities for recreational vehicles has been an obstacle for the global treehouse glamping market. These portable innovations are mainly used for indoor and outdoor purposes at these glamping sites for eco-friendly purposes. An increase in disposable income among consumers has led them to choose between several emerging trends and products. However, creating unique, eco-friendly, and sustainable experiences can divert customers to the global treehouse glamping market. These trends have changed over the years, and include a wide variety of luxury levels and outdoor experiences.
The major market players of the global Treehouse Glamping market are Tent Xpert, Glamxperience, Peru Ecocamp, Luna Glamping Colombia, Tentrr, Under Canvas, Collective Retreats, Glitzcamp, and Glamping Mangarito. These players have started displaying attractive packages for groups and families which is increasing the number of staycations for these companies. They are trying to attract international presence and tourism activities and provide luxury stays during the off-season too.
Latest Innovations in the Global Treehouse Glamping Market: A Snapshot
- Under Canvas, in January 2021, invested US$ 15 million to improve its facilities and construct more camping sites in the US. These investments have been made to create a sustainable and eco-friendly experience by changing the architectural landscape.
- Family-owned hotels have been evolving into treehouse glamping firms catering to the changing trends and have been expanding.
- A portable renewable energy and power company called EcoFlow launched portable power stations for indoor and outdoor purposes in March’22.
Treehouse Glamping Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 364.2 million|
|Segment Covered||Booking Mode, Age Group, Accommodation Type, Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, Middle East and South Africa|
|Key Players Profiled||Tent Xpert, Glamxperience, Peru Ecocamp, Luna Glamping Colombia, Tentrr, Under Canvas, Collective Retreats, Glitzcamp, and Glamping Mangarito|
Key Segments of the Global Treehouse Glamping Market
Booking Mode Overview, 2022-2029 (USD Million)
Age Group Overview, 2022-2029 (USD Million)
- 18-32 years
- 33-50 years
- 51-65 years
Accommodation Type Overview, 2022-2029 (USD Million)
- Tents, Tree Houses
Regional Overview, 2022-2029 (USD Million)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
The Middle East and South Africa