The replacement of alcoholic drinks with non-carbonated and non-alcoholic drinks is favoring the Still Drinks Market
Covid-19 Impact & Market Status
The impact of COVID-19 on the still drinks showed a varying trend. Initially, when lockdown started there was no transportation. So, the distribution channel was no longer active. This severely impacted the sales of still drinks, The government also focused on healthcare and tried to motivate the crowd not to take aerated drinks.
Later, when people understood the benefits of still drinks over aerated and alcoholic drinks, their demand increased, as global masses turned towards physical activities such as workouts, yoga, and routine exercises. This required proper nutrition for their body and muscle growth. Students also started drinking energy drinks and flavored water that helped them to remain hydrated and energetic.
The Still Drinks Market of North America Dominates Over All Other Regions
The distribution channel of North America is continuously improving and increasing. This enables North America to reach a wide group of people. They are also focusing more on non-alcoholic drinks to promote nutritional beverages that would restore energy and stamina. They have a wide variety of still drinks like tea, coffee, juices, flavored water, and other energy drinks. This helped North America to expand the still drinks business.
Orange Flavor Has the Maximum Market Share
Still drinks have many flavors like chocolate, vanilla, strawberry, lemon, orange, mint, etc. The orange flavor is the dominant one when it comes to juices or sports drinks. It has the largest share in the soft drinks market and its demand is rising globally. It has a rich taste that makes it suitable for different age groups. It is estimated that the demand for orange flavor will keep on increasing till the forecast period.
The improvement in distribution channels and expansion in the e-commerce platforms are prompting new opportunities thus steering omnichannel availability, improving geographical reach.
Due to health concerns and improvement in eating habits, people are shifting towards non-aerated and non-alcoholic drinks. Though alcoholic and aerated drinks had a major share in the market, this is being replaced by still drinks as the still drinks, like energy and sports drinks are perceived to have numerous health benefits.
Various countries across Europe, America, Asia Pacific and Africa are trying to increase the still drinks market by increasing the manufacturing rate and improving the distribution channel services. They are trying to expand this market globally at an affordable price. These strategies require the mapping of customer experience, data insights with the help of analytics and visualization tools, mapping the trends, and finally implementing effective strategies and plan to boost the market growth.
The compound annual growth rate (CAGR) is expected to be 9.01% with an increased market size of USD 3.065 Billion throughout the forecast period, 2021-2028.
Business intelligence has played an important role in driving the still drinks market by helping with the understanding of data and drawing the patterns that mark trends and relationships with customer satisfaction. They provide the analysts and business operations team with a wide variety of data transformation and visualization tools like Tableau which help them to identify their loopholes and estimate their sales.
The consulting firm is also doing its best to increase the sales of still drinks, As health is one of the major concerns nowadays, hence connecting with the end-users is easy.
The only limiting agent here is the distribution channel. Though still, drinks are in great demand globally, there is no proper distribution channel that can provide the services in every region. This is a drawback but it provides the opportunity to increase the still drink market by improving the distribution channel.
The still drinks come in various flavors like chocolate, vanilla, orange, etc. and they are of various types like tea, coffee, flavored water, juice, etc. This shows that still, drinks are efficient in providing the body with nourishment and nutrients. These are rich in vitamins and minerals. Mainly, they are non-alcoholic and non-aerated, hence they don’t have empty calories and help in maintaining body weight. They don’t have an excess of sugar which makes them a perfect drink to keep the body hydrated. The flavored water helps in detoxification and helps to maintain the pf of our body.
Apart from this, still, drinks are also in demand for people who play sports as they require instant energy that can be provided by liquid. Also, liquid nutritional food is better than solid as it helps the muscles to regain strength after exhaustion. It also helps to freshen the player.
Carbonated drinks are one of the major reasons for obesity among children. Hence, there is glaring rise for their substitution. So, still drinks are used at their place due to their high nutritional value.
The major players of the global still drink market are The Coca-Cola Company, Unilever, Pepsi Corporation, Nestle, Asahi Soft Drinks, Calpis Co. Ltd., Yakult, Danone, ALL SPORT, Dr. Pepper Snapple Group, Argo Tea, Arizona Beverages, Campbell’s, Genesis Today, POM Wonderful, Nongfu Spring, and Bisleri International.
Latest Innovations in the Global Still Drinks Market: a Snapshot
- Inclusion of healthy ingredients such as fruit flavor inclusion to further expand scope in the global soft drinks market.
- During the coming years, the flavored soft drinks variety is likely to witness flourishing growth.
Still Drinks Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 3.065 Billion|
|Growth Rate||CAGR of 9.01% during 2021-2028|
|Segment Covered||Product Type, Flavor, Distribution, Region|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||The Coca-Cola Company, Unilever, Pepsi Corporation, Nestle, Asahi Soft Drinks, Calpis Co. Ltd., Yakult, Danone, ALL SPORT, Dr. Pepper Snapple Group, Argo Tea, Arizona Beverages, Campbell’s, Genesis Today, POM Wonderful, Nongfu Spring, and Bisleri International.|
Key Segments of the Global Still Drinks Market
Product Type Overview, 2018-2028 (USD Billion)
- Bottled Water
- Ready To Drink Tea and Coffee
- Energy and Sports Drinks
- Functional Drinks
Flavor Overview, 2018-2028 (USD Billion)
Distribution Channel Overview, 2018-2028 (USD Billion)
- Online Stores
- Convenient Stores
- Specialty Stores
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- Rest of South America
The Middle East and South Africa
- South Africa
- Rest of the Middle East and South Africa