Proposal management software is a type of computer program that is specially designed to aid users to expand their RFPs responses and proposal presentations. In addition, tools offered by proposal management software may include sales content repository, document generation, as well as merging content. With these tools, the proposal management software offers major automated operations for enhanced sales insights. In addition to this, a huge number of legal firms, financial organizations, healthcare industries, service, as well as manufacturing sectors accept proposal management software to streamline their RFP response generation as well as to improve their sales proposals.

On the other hand, proposal management tools are specially designed to aid sales teams as well as companies to enhance the competence of their sales and automate contract and proposal processes. Thus, whatever vertical your organization works in, you must know excellent proposals, RFP response, and pitches documents that can play a significant role in the growth of your business. Proposal management solution can be considered to be one of the best sales efficiency tools due to it aids to improve each up-sell and cross-sell by taking less amount of time on managing and creating sales documents and offering relevant as well as timely information. The proposal management software offers brand-compliant documents with the current data along with the latest products depending on the unique selling situation. In addition to this, proposal management software also addresses inefficiencies as well as a lack of transparency across the sales cycle. A reputable sales, Forrester, business technology analysts, and marketing firms looking for more efficient tools and sales enablement such as proposal management software, as the major players need to help Business to the Business Company to fill the gap among their business growth strategies. In addition, the sales enabling tools can help organizations to align their marketing as well as sales goals and offers a highly strategic plan for operating the business with an improved procedure.

Key Market Dynamics

The growing shift towards tools to gain the winning rate of the industrial deals and the integration of Artificial Intelligence-based tools along with proposal management software are some of the major factors contributing to the growth of the global proposal management software market. However, this growth is hugely driven by the growing demand or effective proposal management to competently manage the growing proposal revenues across the world. In addition to this, the progress of the global proposal management software market can depend on the number of different factors such as the growing requirements for agile proposal management as well as the accessibility of cloud-enabled employments of proposal management software. On the other hand, the primary driving factor responsible for the growth of the global proposal management software market is the several benefits such as tracking, consistency, and reduced time to draft the proposal which ensures RoI (Return on Investment). In addition to this, the complete process of proposal management can be very costly as well as time-consuming sometimes. However, the adoption of proposal management software has the ability to simplify such processes by offering templates as well as automating the processes of proposal management.

The on-premises vertical is projected to dominate for the largest market share during the prediction period

The on-premises segment is known as the installation of the proposal management software on the premise of the organizations. In addition to this, on-premises solutions are offered with a service agreement and a one-time license fee as well. Additionally, the exploitation of this service needs an enhanced infrastructure as well as a private data center that is reasonable only for large scale organizations. Therefore, small and medium scale organizations mostly face the problems of selecting on-premises and hosted solutions.

The service segment is anticipated to grow with a significant rate over the prediction period

The service segment has a huge impact on the growth of the global proposal management software market. In addition, the growing demand for services is growing with the increasing adoption of the proposal management software services by organizations across the key application areas. On the other hand, services are essential for easy integration, deployment, as well as precise functioning of the proposal software. In addition to this, the service vertical further divided into consulting & advisory services, deployment & integration, as well as support & maintenance.

Global Proposal Management Software Market Segmentation

The global proposal management software market segmentation can be done depending on several factors such as component, deployment type, application, organization size, as well as geographical regions. On considering components, the global market is segregated into service and software types. In terms of deployment type, the global proposal management software market is fragmented into cloud and n premises. According to the organization size, the market is categorized into small and medium scale enterprises, and large enterprises. On considering the application, the global market is segregated into retail and eCommerce, government, BFSI, Healthcare & Life Sciences, manufacturing, transportation and logistics, telecom & IT, and others.

In terms of geographical expansion, the global proposal management software market is sub-divided into North America, Asia Pacific, Latin America, Europe, and the Middle East and Africa. In between these, the North American market for proposal management software is anticipated to account for the highest market share over the forecast period. In addition, the North America market is consists of several emerged regions such as Canada as well as the United States. On the other hand, this region is open to the implementation of emerging and new technologies. In addition to this, its reliable financial position allows it to invest hugely in the implementation of the leading as well as the latest tools and technologies for ensuring efficient business operations. These benefits aid organizations across the region to improve their competitive advantage. Thus, the region has the first-mover benefit in the implementation of modern technologies that may comprise machine learning as well as artificial intelligence. In addition, the factors likely to be boosting the progress of the proposal management software market across North America are the advanced infrastructure cost, constant economy, as well as technological advancements. Furthermore, Asia Pacific is also one of the fastest-growing and the region has a favorable market for proposal management software as well as service providers. Australia, China, Japan, and India are some of the leading contributors to the Asia Pacific proposal management software market development.

Competitive Landscape of the Global Proposal Management Software Market

The global market for proposal management software is moderately fragmented as the huge number of leading service providers are operating across the world. In addition to this, major players implementing several growth strategies to gain their market revenue as compared to other competitors. Strategies may include merger and acquisition, partnership, collaboration, product launching, research and development, and others. Some of the leading players operating in the global proposal management software market are Icertis, Deltek, Microsoft, Nusii, WeSuite, iQuoteXpress, GetAccept, Tilkee, Sofon, Practice Ignition, RFPIO, Bidsketch, Bidrik, Aarav Software, Privia, Nibaal, PandaDoc, Proposify, Zbzlink, Better Proposals, and many others.

Major Market Movements

• Leading players of the global proposal management software market offer services that analyze complete project life cycle and include all phases of software implementation, right from planning to maintenance and support

• The growth of the on-premises deployment type is estimated to be affected by the rapid development of cloud computing solutions.

Key Study Deliverables

• Market size and forecast of the global proposal management software market for the period from 2015-2025, with CAGR for the period from 2019-2025

• In-depth market assessment across the considered segmentation and regions

• Analysis of the major market dynamics such as drivers, challenges, and opportunities

• Scrutiny of the overall competitive scenario based on market assessment tools

• Profiles of key market players based on parameters such as company overview, financial status, product offering, and key developments.