Pregnancy care product sales are expected to reach a revised US$ 39.6 million by 2030, with a compound annual growth rate (CAGR) of 5.4% during the 2022–2030 analysis period. The market was valued at US$26 million in 2022.

Pregnancy care products market is growing owing the increased awareness of personal care products during the various stages of pregnancy. Also, the need and popularity of organic products is another factor driving the market growth. There is a high demand for organic products owing to the increased awareness among users towards harmful effects of using chemical based products. Today, even doctors don’t recommend use of chemicals like salicylic acid, toluene and beta hydroxy acids during the tenure of pregnancy as they might be harmful for the mother and child. Furthermore, key players too have started concentrating on creating organic products.

Pregnancy care products market size is also influenced owing to the increased social media activities and published advertisements. The use of herbal and organic product as opposed to the chemical based products. Another factor influencing the market size is the increased number of births across the world. This is a phenomena being observed in both developing and developed countries. A fact that is further supported by the increased spending power of the people. Parents prefer buying the best product for themselves and the baby and are ready to spend premium amount for the same. Also, the mothers have become more self-assured and are conscious of their appearance and take care for themselves during the pregnancy period too.

The commonly used products like creams and lotions are made with chemicals and might have after effects to the pregnant women. These products at times might lead to long term defects in newborns. Various health hazards related to use of chemicals like salicylic acid and retinol are factors that might hamper the market growth in the upcoming years. However, Pregnancy market size is also set to grow as there is continuous research happening in the said sector. There has been an increased number of production of organic alternatives that has led to a huge shift of market and preference from chemical based products to organic products.

Segmentation of Pregnancy care products market size is done on the basis of Product and region. Segmentation on the basis of product is done as Stretch Mark Minimizer, Toning/Firming Lotion, Nipple Protection Cream, Breast Cream, Itching Prevention Cream, Body Restructuring Gel and Stressed Leg Product. The stretch mark minimizer is the major share contributor in the pregnancy care products market, owing to the increased demand for products to prevent stretchmark. Stretch mark is followed by breast cream followed by toning/firming lotion and so on.

Based on region the pregnancy care products market is segmented as North America, Asia-Pacific, Europe, Latin America and Middle East and Africa. North America is leading in the segment owing to increased population and spending power of the masses.

Key players of pregnancy care products market include Clarins Group; Mama Mio U.S. Inc., Expanscience Laboratories, Novena Maternity; E.T. Browne Drug Co., and Noodle & Boo and many others.

Pregnancy Care Products Market Scope

Segmentation:

The various segments of pregnancy care products market are:

By Product type:

• Stretch Mark Minimizer
• Toning/Firming Lotion
• Nipple Protection Cream
• Breast Cream
• Itching Prevention Cream
• Body Restructuring Gel
• Stressed Leg Product

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa