The global powder coating market is valued at USD 9.33 billion and is expected to grow at a steady pace due to increase in demand for paints and coating from different verticals such as automotive, consumer goods and residential sectors. Growth in infrastructure and urbanization are also changing trends from opting economical coating options to upgrade to higher value products.

                       Global Powder Coating Market Value and Volume, 2015-2025 (Kilo tons) (USD billion)

Powder coating is a type of free flowing, dry powder which can be applied on a variety of metals including aluminum extrusions, automobile & bicycle, household appliances, drum hardware and many other. The powder is used instead of conventional paint as it produce thicker coatings without sagging or running.

The consumer good segment has dominated global powder coating market by occupying more than 22% share of global powder coating market throughout the study period. Rising sales of consumer goods such as fridge, refrigerator, microwave, iron and dishwasher are propelling the demand for powder coating further. The powder coating properties are suitable for these appliances as they are solvent free and doesn’t emits any hazardous gas. Apart from being environment friendly, the coats also increased the durability of consumer appliances.

Moreover, due to the rising demand for consumer goods, coating technology providers are also proactively innovating new technology and techniques which are used in appliance coating. New technique such as plastic powder coating, plastisol, soft touch powder coating and many others are making appliance coating process efficient as well as cost effective. For instance, Coating Powder Technologies has innovated plastisol coating tool, which is used for coating consumer goods.

Over the forecast period, Asia Pacific is likely to drive the global powder coating industry, due to accelerated growth in the consumer goods, furniture and automotive in key market countries such as India, China and Japan. For instance, China dominated the global automotive sector by producing 28.1 million vehicles followed by U.S. i.e. 12.1 million vehicles and Japan 9.2 million vehicles in the year 2016. This is anticipated to drive demand for powder coatings from the automotive industry in China, U.S, Japan and other major automotive manufacturing countries.

Powder coating companies are strategically expanding to capture powder coating market share globally. For instance, in August 2018, PPG announced the opening of a new research and development center for paints and coatings in Tianjin China, the new facility center would help the company to strengthen its R&D across Asia Pacific, and majorly in China. The new facility would help the company to gather intelligence about the domestic customer preferences and efficiently meet their demand for powder coating products.

Furthermore, China is expected to generate considerable opportunities for increasing powder coating market share due to expanding mining and construction equipment industry. According to European Coating Journal, the construction sector in China is expected to witness an annual growth rate of around 5% to 7% between years 2017 and 2018. This would generate significant demand for equipment and associated coatings.

Automotive industry is expected to be the fastest growing segment during the forecast period in overall powder coating industry. The exterior part of auto body is rapidly shifting away from traditional liquid coat to clear powder coats. These topcoats resist the sun’s UV rays, acidic rain, and weather and road damage. This enables the automobiles to retain their exclusive showroom looks and further improve their resale value. Coating companies are accelerating their business growth by focusing a majority of their business development efforts on the automotive industry. For instance, in September 2018, BASF opened new modular laboratory for automotive OEM coating in Munster, Germany, and last year they opened its first automotive coating site in Thailand.

Developing powder coating for plastic parts of cars is a challenge faced by many automakers due to various operational difficulties such as excessive time required for drying powder coating and effort in applying powder on slippery plastic surfaces. However, the coating companies are launching efficient products that are expected to ease the time frame.

The competitive landscape of the global powder coating market is highly fragmented with a large number of regional and global players including PPG Industries, Sherwin-Williams, Nippon Paint, AkzoNobel, Axalta Coating Systems, Jotun, BASF Coatings, Asian Paints, Kansai Paint and Valspar. In October 2018, Axalta Coating Systems entered into partnership with Volgren, a bus manufacturing company. The agreement between them has made Axalta a sole supplier of powder coatings to Volgren across all its facilities.

Key segments of the global powder coating market

Application Overview, 2015-2025 (USD million) (Kilo tons)

• Consumer Goods
• Architectural
• Automotive
• General Industries
• Furniture
• Others

Regional Overview, 2015-2025 (USD million) (Kilo tons)

• North America
  • US
• Europe
  • United Kingdom
  • Germany
• Asia Pacific
  • India
  • China
  • Japan
• Rest of the World

Reasons for the study

• The study assesses the dynamics and movement of the global powder coating market across various geographies
• While studying the powder coating market, we observed that the demand for its products was tremendous in developing countries
• The market is fragmented and major players have their presence across the globe. The companies, as a strategic step are opening new manufacturing facilities to meet the domestic demand

What does the report include?

• The report focuses on powder coating market and its application industries.
• The study on the global powder coating market includes qualitative factors such as value chain analysis, drivers, and restraints
• The study covers qualitative and quantitative analysis of the market segmented on the basis of application. Moreover, the study provides similar information for the key geographies
• Actual market sizes and forecasts have been provided for all the above-mentioned segments
• The study includes the profiles of key players in the market with a significant global and/or regional presence

Who should buy this report?

• The report on the global powder coating market is suitable for all the players across the value chain including industries such as paints & coatings, consumer goods, architecture, automotive, general industries, and furniture
• Venture capitalists and investors looking for more information on the future outlook of the global powder coating market
• Consultants, analysts, researcher, and academicians looking for insights shaping the global powder coating market