During the time covered by this projection, the market for online music education will be driven by a number of factors, including increased interest penetration as well as increasing usage of intelligent and connected devices. The lockdown caused by the epidemic has led to a move toward online learning platforms, which has opened up a market for the creation of digital content and instruction.
The Online Music Learning Market is expected to reach USD 672.14 million during the forecast period 2020 to 2030 at a 19.5% CAGR.
Covid-19 Impact
In the year 2020, a widespread epidemic of COVID-19 prompted the majority of nations to implement lockdown protocols to halt the virus's progression and prevent it from infecting additional people. These protocols were put into effect in an effort to stop the virus from infecting additional people. As a direct consequence of this, music streaming services such as Spotify, Tencent Music Entertainment, and Amazon Music witnessed an increase in the number of customers who subscribed to their respective services. Additionally, in recent years there has been a rise in the number of users that take part in live streaming on other platforms, such as Instagram and YouTube. It was already common knowledge that, more frequently, video content rather than audio content was transmitted online. Despite this, the pandemic was a significant contributor to the product's surge in popularity and was a crucial component in its success. As a direct result of this, COVID-19 has significantly influenced the growth of the sector surrounding online music streaming.
North America will dominate the Global Online Music Learning Market
In 2021, the North American market for online music education will account for roughly 42.6% of the global total. During the foreseeable future, North America is predicted to be the most important market. When it comes to online music instruction, North America is dominated by one country: the United States. The proliferation of MOOCs across a variety of online education providers (e.g., Coursera, Udemy) is a major factor in the region's rising interest in studying music online. One of the suggestions provided by the American Council on Education to increase course diversity is to give students credit for taking classes on e-learning platforms like Coursera, Udemy, and edX. These innovations give the online education sector a much-needed push, which in turn stimulates the growth of the online music education sector.
The hobbyist will see a stable growth rate in the period of interest
The sector consisting of hobbyists held a dominant position in the market in 2021, with a market share of approximately 47% and a market value of approximately 64.01 million. It is available at any time and may be accessed from any location. It does not break the bank. Along with its many other advantages, the fact that users can return to previously completed lessons and sessions is one of the reasons why online music instruction is the best method for amateur musicians.
The Music Theory Segment will dominate the Global Online Music Learning Market
The music theory category dominated the market, which accounted for approximately 46% of total market sales and had a market value of approximately 62.65 million in 2021.
This change will maintain its presence, and it is quite possible that it will come to dominate the education industry due to the fact that it is not only accessible but also easy and inexpensive. Artificial intelligence and augmented reality in online education will only become more widespread as related technological advances, such as new product improvements and breakthroughs, continue to be made. The expanding applications of AI and AR make the development and composition of music more accessible, and they also turn online education into an interactive experience.
More applications of AI and AR of this kind in the field of online music education would open up the profit potential for many market participants. Users are more likely to be victims of data theft and data leakage as a result of the industry's inadequate regulation around data security and privacy. The previously mentioned dangers that are connected to the utilization of online learning platforms have the potential to impede the expansion of the market.
The expansion of the market will face obstacles, one of which is the widespread ignorance that exists in developing nations regarding the availability and advantages of online music instruction. The competitive issue of the dominance of offline music education institutions and brand reputation for the online music learning market is a combination of the two.
The online music industry can benefit from strategic marketing strategies, which can assist raise awareness about the benefits of the industry, boost its exposure in the market, and augment market expansion to provide more prospects for growth. The expansion of the market for online music education will be driven by an increase in the usage of intelligent and connected devices, in addition to an equivalent rise in the number of people who access the internet. It is anticipated that increased government investment in the development of online e-learning platforms and the provision of digital material for the education sector would further help the growth of the industry.
The leading companies in the worldwide online music-learning market include MusicGurus, Musitechnic, Skoove, Udemy, Lessonface, Moosiko, Yousician, and Coursera. These companies offer online music lessons to students across the world.
Recent Developments
- Song studies are a new product that has been introduced by MusicGurus, a prominent market player in the worldwide field of online music education. The course includes online videos that walk you through the steps of creating an instructional song that will assist you in remembering facts. In addition to that, there are learning sessions that last for two hours each and teach the production and composition of songs that are effective and stand out from the crowd.
- Yousician conducted a fund-raising campaign in April 2021 in order to build additional practical applications for music instruction. They formed partnerships with numerous online platforms and provided applications for learning a variety of instruments that take a participatory and competitive approach to education.
Online Music Learning Market Scope
Metrics | Details |
Base Year | 2022 |
Historic Data | 2020-2021 |
Forecast Period | 2022-2030 |
Study Period | 2020-2030 |
Forecast Unit | Value (USD) |
Revenue forecast in 2030 | USD 672.14 million |
Growth Rate | CAGR of 19.5 % during 2020-2030 |
Segment Covered | Tutoring type, course type, duration, tutoring style, end user, Region. |
Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Key Players Profiled | Beijing Magic Ears Technology Co., Ltd; BYJU'S; Chegg Inc.; Club Z! Inc.; iTutorGroup; Qkids Teacher; Varsity Tutors; and Vedantu.com. |
Key Segment Of The Online Music Learning Market
Tutoring Type, (USD Million)
• Structured Tutoring
• On-Demand Tutoring
Course Type, (USD Million)
• Language Courses
• Science, Technology, Engineering, and Mathematics (STEM) Courses
• Others
Duration, (USD Million)
• Short-Term Courses
• Long-Term Courses
Tutoring Style, (USD Million)
• Test Preparation Service
• Subject Tutoring Service
o Remediation
o Maintenance
o Support
o Enrichment
End-user, (USD Million)
• K-12
• Higher Education
• Others
Regional Overview, (USD Million)
North America
• US
• Canada
Europe
• Germany
• France
• UK
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of South America
Middle East and South Africa