Owing to benefits such as convenient services, refund procedures, and lower costs, variety of payment alternatives such as credit cards, e-wallets, and internet banking, the online global online baby products retailing is experiencing rapid adoption as opposed to traditional methods like offline stores, thus fostering remarkable progress in global online baby products retailing market.
The global Online Baby Products Retailing market worth USD 325.57 Billion by 2028, growing at a CAGR of 6.1%
Covid-19 Impact & Market Status
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In the pandemic condition, the online infant product retailing market has a moderate impact. The Covid-19 crisis has interrupted the infant goods supply chain, impacting customer demand. Due to record occurrences of coronavirus, the market has seen a drop in birth rate.
COVID-19 is a global public health emergency that has impacted practically every business, and its long-term effects are projected to have an impact on the industry's growth during the forecast period. COVID-19 is discussed in detail in the Online Baby Products Retailing Market Reports, which take into consideration changes in consumer behavior and demand, purchasing patterns, supply chain rerouting, current market dynamics, and important government initiatives.
COVID-19's impact on the market is examined in this revised report, which includes insights, analyses, estimates, and forecasts. This had an influence on the baby product retailing channel, and the drop in the birth rate had a negative impact on the expansion of the online baby product retailing market.
However, since consumer preferences have shifted toward online shopping for baby products, and as consumers face financial uncertainty as a result of the epidemic, obtaining hygienic and safe infant food and other baby care products has become a key priority for consumers. Overall, the market has a minor impact on the online baby goods retailing market's growth.
Diaper Segment Gathered Highest Revenue and Sales
The global online baby products retailing market is classified into Gear, Toys, Apparel, Feeding products, Diapers, Personal care, and Nursery on the basis of type. Among these, the diaper segment gathered largest market revenue and recorded substantial market growth. Diaper category has a stronger demand in the United States, India, Canada, and many other countries due to growing hygiene awareness, growing population preferring purchase of baby care products online through an e-commerce platform, and changing lifestyles are the key factors boosting the diaper segment in the global online baby products retailing market.
Baby Wear Segment Held Largest Market Share
The global online baby products retailing market is classified into Baby wear, Body care, and Toys on the basis of application. Among these, the baby wear segment is experiencing tremendous market growth and is projected to grow at a highest CAGR in the forecast year 2021-2028. The key factors such as improved shopping experience, increasing awareness of buying online baby products, and consumers feeling safer in buying and paying for things is the influential factor for growth of baby wear segment in global online baby products retailing market.
APAC Poised for Rapid Growth
In 2020, Asia Pacific had the greatest market share of over 40.0 percent, and it is predicted to grow at the fastest rate during the forecast period. In 2016, approximately 17 million babies were born in China, according to the National Statistics Bureau. Similarly, according to a UN report, India's population is 1.37 billion people and is expected to expand to over 270 million by 2050. These factors will influence the region's adoption of baby care goods.
Consistent birth rate, increasing population of working woman, high disposable income, increasing baby care awareness, innovative baby care products being launched in the market has improved the reliance on online baby products retailing furthering the development of global online baby products retailing market.
Easier payment choices are a crucial aspect driving the global online baby products retailing market expansion. Customer confidence in online purchasing has grown as a result of the easy accessibility and hassle-free nature of online payments. Furthermore, customer service that is available 24 hours a day, easy refund procedures, and reduced costs are all aspects that are boosting the selling of baby products online.
A vast population base in the age group of 0-4 years and parents spending more on baby products increasing the demand of online baby care products retailing boosting the global online baby products retailing market.
Baby care products are items that are designed to make the care and feeding of infants and babies easier. Baby care products are sold to parents, grandparents, and others through three main channels: supermarkets, chain drugstores, and mass merchandisers; natural grocery/HBC stores (such as Whole Foods Markets); and prestige outlets such as upscale department stores (Macy's, Bloomingdale's, and Neiman Marcus).
The term "baby care products" refers to items designed for newborns and children under the age of three. The baby care products are often moderate and non-irritating, and these qualities help the baby feel quite relaxed. Baby lotions, shampoos, oils, creams, and other baby care items are just a few examples. Baby care products are often classified into three categories: washing, caring, and protection.
Online shops accept a variety of payment methods, including credit cards, e-wallets, COD (cash on delivery), and internet banking, which will help the market grow even faster. Baby items are sold in both posh and low-cost baby stores.
The pop-prestige channel (The Body Shop, Sephora) also sells baby care items, bringing prestige-priced HBC goods to the people. This is accomplished through open-sell arrangements, in which these brands are displayed on open shelves and made available to the general public.
Convenience stores, newsstands, spas and salons with retail counter also sell baby care items. Direct-sales operations are now accounting for a rising portion of total sales. These activities are fueled by e-commerce-enabled websites, as well as television infomercials and home shopping networks.
It can be challenging to categorize baby care products according to their suitability for different ages. Toddlers and even preschoolers use several of these infant goods, such as shampoos, toys, and pacifiers. As a result, it's nearly impossible to rule out.
However, lack of awareness regarding online shopping for kids in many underdeveloped and developing countries, lesser promotional activities, cultural aspects affecting sales, regulations preventing production, sale and promotion of infant foods are some key challenges impacting the global online baby products retailing market.
Furthermore, growing e-commerce platforms, internet penetration, customers shifting to online marketplace due to more convenience and safety, awareness of Brand and promotional schemes, innovative baby care products being launched in the market are some key factors anticipated to be growth opportunity to the global online baby products retailing market.
The key players in global online baby products retailing market are Johnson & Johnson, Procter & Gamble (P&G), Kimberly-Clark (KCWW), Honasa Consumer Pvt. Ltd., The Himalaya Drug Company, Citta World, Sebapharma GmbH & Co. KG, Beiersdorf, California Infant, and Unilever among others. These are major competitors in the worldwide baby care products industry.
Latest Innovations in the Global Online Baby Products Retailing Market: a Snapshot
- J&J Consumer launched baby care goods such as wash, lotion, cream, and oil on e-commerce platforms such Amazon, Flipkart, Big Basket, and First Cry in September 2020.
- In November 2019, Earth Baby launched a line of baby-safe products that combine organic, natural ingredients with the company's unique Oleosphere technology for a more effective and secure delivery. To maintain sustainability, the company focuses on recyclable packaging for its products.
Online Baby Products Retailing Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 325.57 Billion|
|Growth Rate||CAGR of 6.1% during 2021-2028|
|Segment Covered||cosmetics & toiletries, baby food, baby safety & convenience, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||Johnson & Johnson (US),Procter & Gamble Co. (US),Avon Products, Inc. (US),Beiersdorf AG (Germany),Kimberly-Clark Corporation (US),Unilever (UK),L'Oral S.A. (France),Alliance Boots GmbH (Germany),Marks and Spencer plc (UK),Chicco (Italy)|
Key Segments of the Global Online Baby Products Retailing Market
Type Overview, 2018-2028 (USD Billion)
- Feeding products
- Personal care
- Health and safety
Application Overview, 2018-2028 (USD Billion)
- Baby wear
- Body care
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and South Africa