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The global mobile virtual network operator (MVNO) market size is estimated to be valued at USD 112.0 billion by 2025. The growing number of smartphone users globally have resulted in a surge in the demand for network services, especially for low cost data and voice calling services. This has presented the mobile virtual network operators around the world with tremendous revenue generation opportunities. The rapid increase ind the number of MVNOs to capitalize on these opportunities are responsible for the boom in the mobile virtual network operator market.
Mobile virtual network operators (MVNO) lease wireless capacity from mobile network operators (MNOs) at wholesale prices and resell them to the consumers at reduced prices under their own brand name. The MVNOs around the world offer their customers with reasonable and attractive network plans along with many value added services in a bid to gain a larger market share in a highly competitive market structure. The MVNOs can afford these reduced rates as they do not have to invest in buying radio frequency and spectrum license, thereby maintaining low overhead costs. The objective of the aggressive pricing and marketing strategies set in place by these MVNOs is to draw in more customers to the virtual operators.
The major factor driving the growth of the MVNO market is the increasing number of network subscribers resulting from the growing penetration of mobile devices. A cell phone user subscribed to a network operator has the option of availing the services of multiple MVNOs on the same phone. The MVNOs and the MNOs are focusing on specific markets and niches and coming up with customized plans that would expand their customer reach and create brand awareness. This consumer segment targeting allows the MVNOs to come with plans that makes it stand out from its competitors as well as reduces their cost of advertising.
Various industry verticals such as retail, media and entertainment are coming up with their own MVNO services to broaden their consumer reach and create a stronger brand recognition in the market. For instance, T24 mobile is a MVNO by the Future Group, an Indian retail brand which uses its extensive distribution channel to sell the SIM cards to its customers. The store recharges the SIM when a customer purchases any product from any of the store owned by the Group. In this manner, different industries are channeling the MVNOs models to create brand recognition.
MVNOs are springing up everywhere and the reason for this resurgence is the availability of cheap network rates. The wholesale rates for network capacity has dropped around 65% in the last five years. The maturity of the telecom market has reduced the routes to market for the big carriers such as AT& and Verizon. Therefore, the carriers have merged MVNOs in to their distribution strategies.
Europe held the largest MVNO market share in terms of revenue. This is due to the presence of more than 60% of total MVNOs in the region. Western Europe has evolved into a mature MVNO market with Netherlands, Germany, Denmark, Norway, and Switzerland contributing a majority share in the region. The U.S. MVNO market share was the highest in North America owing to the presence of two of the largest MNOs globally, i.e. AT&T with a brand value of around USD 115 billion, followed by Verizon, which is valued at about USD 89 billion.
Key Segments Of The Global Mobile Virtual Network Operator (Mvno) Market
Operation Model Overview, 2014 - 2025 (USD billion)
Subscriber Overview, 2014 - 2025 (USD billion)
Application Overview, 2014 - 2025 (USD billion)
Services Overview, 2014 - 2025 (USD billion)
Regional Overview, 2014 - 2025 (USD billion)
Reasons for the study
What does the report include?
Who should buy this report?
This study is suitable for industry participants and stakeholders in the MVNO market. The report will benefit:
The global mobile virtual network operator (MVNO) market size is estimated to be valued at USD 112.0 billion by 2025. The growing number of smartphone users globally have resulted in a surge in the demand for network services, especially for low cost data and voice calling services. This has presented the mobile virtual network operators around the world with tremendous revenue generation opportunities. The rapid increase ind the number of MVNOs to capitalize on these opportunities are responsible for the boom in the mobile virtual network operator market.
Mobile virtual network operators (MVNO) lease wireless capacity from mobile network operators (MNOs) at wholesale prices and resell them to the consumers at reduced prices under their own brand name. The MVNOs around the world offer their customers with reasonable and attractive network plans along with many value added services in a bid to gain a larger market share in a highly competitive market structure. The MVNOs can afford these reduced rates as they do not have to invest in buying radio frequency and spectrum license, thereby maintaining low overhead costs. The objective of the aggressive pricing and marketing strategies set in place by these MVNOs is to draw in more customers to the virtual operators.
The major factor driving the growth of the MVNO market is the increasing number of network subscribers resulting from the growing penetration of mobile devices. A cell phone user subscribed to a network operator has the option of availing the services of multiple MVNOs on the same phone. The MVNOs and the MNOs are focusing on specific markets and niches and coming up with customized plans that would expand their customer reach and create brand awareness. This consumer segment targeting allows the MVNOs to come with plans that makes it stand out from its competitors as well as reduces their cost of advertising.
Various industry verticals such as retail, media and entertainment are coming up with their own MVNO services to broaden their consumer reach and create a stronger brand recognition in the market. For instance, T24 mobile is a MVNO by the Future Group, an Indian retail brand which uses its extensive distribution channel to sell the SIM cards to its customers. The store recharges the SIM when a customer purchases any product from any of the store owned by the Group. In this manner, different industries are channeling the MVNOs models to create brand recognition.
MVNOs are springing up everywhere and the reason for this resurgence is the availability of cheap network rates. The wholesale rates for network capacity has dropped around 65% in the last five years. The maturity of the telecom market has reduced the routes to market for the big carriers such as AT& and Verizon. Therefore, the carriers have merged MVNOs in to their distribution strategies.
Europe held the largest MVNO market share in terms of revenue. This is due to the presence of more than 60% of total MVNOs in the region. Western Europe has evolved into a mature MVNO market with Netherlands, Germany, Denmark, Norway, and Switzerland contributing a majority share in the region. The U.S. MVNO market share was the highest in North America owing to the presence of two of the largest MNOs globally, i.e. AT&T with a brand value of around USD 115 billion, followed by Verizon, which is valued at about USD 89 billion.
Key Segments Of The Global Mobile Virtual Network Operator (Mvno) Market
Operation Model Overview, 2014 - 2025 (USD billion)
Subscriber Overview, 2014 - 2025 (USD billion)
Application Overview, 2014 - 2025 (USD billion)
Services Overview, 2014 - 2025 (USD billion)
Regional Overview, 2014 - 2025 (USD billion)
Reasons for the study
What does the report include?
Who should buy this report?
This study is suitable for industry participants and stakeholders in the MVNO market. The report will benefit:
1. Executive Summary
2. Research Methodology
3. Market Outlook
4. Mobile Virtual Network Operator Market Overview, by Operation Model
5. Mobile Virtual Network Operator Market Overview, by Subscriber
6. Mobile Virtual Network Operator Market Overview, by Application
7. Mobile Virtual Network Operator Market Overview, by Services
8. Mobile Virtual Network Operators Market Overview, by Region
9. Industry Structure
10. Company ProfilesLebara Group