The size of the global market for Media Planning Software is expected to reach $16.9 billion by 2031, expanding at a compound annual growth rate (CAGR) of 16.6%.
The software used by advertising agencies to manage and plan their daily media related tasks, like marketing activities, campaign plans, reports and summaries in a much better and easier way. For effective media planning, generally Microsoft excel is widely used to maintain data and records. However, excel has certain restraints hence the need for media planning software tools. The growing awareness among people and demand for better effective tools have led to increase in media planning software market size. The media planning software ensures that media activates are met as per proper company standards and uniformity is maintained across all the divisions of company.
Media planning software market trends 2018 indicate tools that are extremely user friendly and have high-end capabilities. These tools are highly competent and can do calculations at the same time manage layouts for information. Some of the tools can develop, send and receive proposals easily. Media planning software market trends 2018, overview indicate the growing demand for cloud-based media planning software tools. It is one of the most important factor that is influencing the market growth of media planning software market size. The growing use of smart devices like smartphones and tablets have led to increased demand for cloud based media applications. People are now using smart devices at all stages of media planning, as it helps in immediate circulation of the media content and communication along with real-time communication to all.
Furthermore, research on media planning software market size, indicates various features like, capacity utilization rate, revenue, gross, growth rate, price, production, consumption, export, supply, cost and many more. In the media planning software industry, there are various analytical tools being used. These tools are used to analyze and check feasibility of the key global market players.
The Global Media Planning Software Market is segmented as Type, Applications and Region. Based on Type the market is segmented as Software and cloud/Web based products. Recently, the market has seen an increased trend for preference of cloud based media planning software products. This is due to the ease of accessibility and information sharing in the cloud based solutions. Alternatively, it is also extremely popular as a software tool as it gives limited access to users and ensures data security.
of global media planning software market on the basis of application is done as SMBs and Large Business. The media planning software is effectively being used by all sizes of business organizations be it small or large as it helps in managing all the media activities. on the basis of region is done as United States, Europe, China, Japan, Southeast Asia, India and Central & South America.
Key players of global media planning software market are comScore, SAP, Centro, Strata, SQAD, Telmar and BluHorn and many others.
The various segments of global media planning software market are,
- Cloud/Web based products
- Large Business
- United States
- Southeast Asia
- India and Central & South America