Functional Foods and Beverages

 

Global Matcha Tea Market Drivers, Restraints, Potential Growth Opportunities, Product Size, Application Estimation, Vendor Competitive Landscape, Trends and Forecast 2018-2025

Apr 10 2019

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The Global Matcha Tea Market size was estimated at USD xxx billion and is likely to experience growth at a CAGR of xx% during the forecast period. It is known as an important part of the Japanese culture and has originated during the Tang dynasty. Initially it was consumed by Buddhist monks and warriors.

The growing popularity of the product has grown from Japan and is now being developed in countries of North America, Western Europe and Asia Pacific along with other health benefits. It is also used to make beverages and bakery products sold across various platforms like cafes and stores.

Match tea has high configuration of anti-oxidants, minerals, vitamins and amino acids. It is known to prevent various disease and also protect from harmful UV radiations. It is also known to help prevent cancer in bladder, cervix, prostate and brain. It also work in preventing the proliferation of harmful cells to regulate metastasis. When compared to the popular green tea or the black tea the amount of amino acid available is almost 5 times more than them. This reduces stress and helps in getting relaxed along with mental alertness and calmness further helping prevention of chronic diseases like diabetes.

Owing to its various health benefits and the awareness among masses the Global Matcha Tea Market is growing and is likely to expand at a fast pace. The growing population is aware and health conscious towards various benefits of having a healthy lifestyle. Hence, there is a trend of favoring healthier and organic food and beverage items. Another factor helping the growth of global Matcha tea market, is the fact that it is easy to make and serve. Unlike its counter-part green tea, Matcha goes well as a tea, coffee or smoothie.

The Global Matcha Tea Market is segmented on the basis of grade, application and region. Segmentation on the basis of grade is done as Ceremonial, Classic and Culinary. Among theses the classic category contributes maximum to the market share, followed by ceremonial and then culinary. Segmentation on the basis of application is done as Regular tea, Personal care, Matcha beverages, and Food. On the basis of application, Regular tea contributes maximum to the market share. This is mainly due to the high amount of consumption in the region of Japan. The product is used as a raw material in various products like cakes, pastries, cookies, pasta, energy bars, yogurt, ice creams, cereals, chocolates, and candies. The food is expected to be the fastest growing segment during the forecast period.

Segmentation on the basis of region is done as North America, Europe, Asia Pacific, Central and South America and Middle East and Africa. Among the regions Asia Pacific contributes the highest share to the market due to the various ancient traditions and customs followed in some of the countries. Singapore and India are predicted to grow tremendously during the forecast period.

The key market players of Global Matcha Tea Market are The AOI Tea Company, Vivid Vitality Ltd, Ippodo Tea Co and so on. The report studies all the segments and market influencers in detail.

There has been a radical change in the taste of consumers in terms of food and beverages. The consumer taste has shifted from local delicacies to global cuisines. This stands true for beverages as well, flavored teas which were once a regional specialty are now being globally accepted. One such popular beverage is tea, consumed by large number of population as morning beverage. The conventional tea has grown and now has number of variants like green, red and Matcha tea.

The literal meaning of Matcha is powered tea and is used as a “Ceremony tea” in Japan. This tea comes from a specially grown and processed type of green tea leaves. The Matcha tea finds its origin in China during the Tang Dynasty (618-907) and has evolved since then. Though green in type, it is different than the popular green tea consumed by millions across the world. The green tea, is ideally made with components that come from leaves and are infused in hot water and the leaves then discarded. However, for matcha, the leaves can actually be consumed after they are processed and converted into a solution.

Matcha tea, differs in terms of process and presentation in comparison to green tea. Here the tea plants are covered with shade clothes before harvesting. This causes better flavor and texture in leaves which are later hand-picked. These leaves are steamed to stop the fermentation process and then dried and aged in cold storage which further deepens the taste. These leaves are then powdered and are ready to serve. The serving process is also different, you need to mix a teaspoon of matcha powder in 1/3rd cup of hot/cold water. This is further whisked with a bamboo brush to generate a froth.

Matcha is garnering attention and popularity due to its various anti-oxidant properties and is known as a superfood. One cup of Matcha tea has more than 1500 times antioxidants as compared to spinach and broccoli. Antioxidants help in growing the immunity and defense system of the body along with being energy boosters. Studies indicate that owing to the methodology of production, the number of nutrients that are forwarded are more than green tea. Matcha helps in controlling the blood pressure due to the presence of Catechins, an antioxidant. It also helps in reduction and maintaining cholesterol. Matcha contains polyphenols and other oxidants and hence is known to protect against cancer cells. It is also known to work wonders while maintaining dental health. Matcha contains caffeine and hence is known to keep the drinker active and alert.

Matcha works well as tea, coffee or smoothie anything that suits your taste buds. However, it is important to restrict the intake to 1-2 teaspoons daily. When consumed in large amounts it might be additive and have harmful health impacts.  Matcha is manufactured and marketed from Japan, hence making it a gourmet product in other regions. However the growing awareness among the users have helped in improving the lifestyle of users.

The Global Matcha Tea Market size was estimated at USD xxx billion and is likely to experience growth at a CAGR of xx% during the forecast period. It is known as an important part of the Japanese culture and has originated during the Tang dynasty. Initially it was consumed by Buddhist monks and warriors.

The growing popularity of the product has grown from Japan and is now being developed in countries of North America, Western Europe and Asia Pacific along with other health benefits. It is also used to make beverages and bakery products sold across various platforms like cafes and stores.

Match tea has high configuration of anti-oxidants, minerals, vitamins and amino acids. It is known to prevent various disease and also protect from harmful UV radiations. It is also known to help prevent cancer in bladder, cervix, prostate and brain. It also work in preventing the proliferation of harmful cells to regulate metastasis. When compared to the popular green tea or the black tea the amount of amino acid available is almost 5 times more than them. This reduces stress and helps in getting relaxed along with mental alertness and calmness further helping prevention of chronic diseases like diabetes.

Owing to its various health benefits and the awareness among masses the Global Matcha Tea Market is growing and is likely to expand at a fast pace. The growing population is aware and health conscious towards various benefits of having a healthy lifestyle. Hence, there is a trend of favoring healthier and organic food and beverage items. Another factor helping the growth of global Matcha tea market, is the fact that it is easy to make and serve. Unlike its counter-part green tea, Matcha goes well as a tea, coffee or smoothie.

The Global Matcha Tea Market is segmented on the basis of grade, application and region. Segmentation on the basis of grade is done as Ceremonial, Classic and Culinary. Among theses the classic category contributes maximum to the market share, followed by ceremonial and then culinary. Segmentation on the basis of application is done as Regular tea, Personal care, Matcha beverages, and Food. On the basis of application, Regular tea contributes maximum to the market share. This is mainly due to the high amount of consumption in the region of Japan. The product is used as a raw material in various products like cakes, pastries, cookies, pasta, energy bars, yogurt, ice creams, cereals, chocolates, and candies. The food is expected to be the fastest growing segment during the forecast period.

Segmentation on the basis of region is done as North America, Europe, Asia Pacific, Central and South America and Middle East and Africa. Among the regions Asia Pacific contributes the highest share to the market due to the various ancient traditions and customs followed in some of the countries. Singapore and India are predicted to grow tremendously during the forecast period.

The key market players of Global Matcha Tea Market are The AOI Tea Company, Vivid Vitality Ltd, Ippodo Tea Co and so on. The report studies all the segments and market influencers in detail.

Chapter 1. Executive Summary

Chapter 2. Research Methodology

2.1. Research approach

2.2. Scope, definition, and assumptions

2.3. Data sources

Chapter 3. Market Outlook

3.1. Introduction

3.2. Key trends

3.2.1. Market drivers

3.2.2. Market restraints

3.2.3. Market opportunities

3.3. Value chain analysis

3.4. Porter’s Five Forces analysis

3.5. PESTEL analysis

3.6. Vendor landscape analysis, 2017

Chapter 4. Global Matcha Tea Market Overview, By Type

4.1. Global Matcha Tea Market share, by type, 2017

4.2. Type 1

4.2.1. Market size and projections, 2015-2025

4.3. Type 2

4.3.1. Market size and projections, 2015-2025

(Note: The segmentation given above is subject to change during further research)

Chapter 5. Global Matcha Tea Market, By Application

5.1. Global Matcha Tea Market share, by application, 2017 & 2025

5.2. Commercial

5.2.1. Market size and projections, 2015-2025

5.3. Personal

5.3.1. Market size and projections, 2015-2025

5.4. Others

5.4.1. Market size and projections, 2015-2025

(Note: The segmentation given above is subject to change during further research)

Chapter 6. Global Matcha Tea Market Overview, By Region

6.1. Global Matcha Tea Market share, by region, 2017 & 2025

6.2. North America

6.2.1. Market size and projections, 2015-2025

6.2.2. Market size and projections, by type, 2015-2025

6.2.3. Market size and projections, by application, 2015-2025

6.2.4. US

6.2.4.1. Market size and projections, 2015-2025

6.2.4.2. Market size and projections, by type, 2015-2025

6.2.4.3. Market size and projections, by application, 2015-2025

6.3. Europe

6.3.1. Market size and projections, 2015-2025

6.3.2. Market size and projections, by type, 2015-2025

6.3.3. Market size and projections, by application, 2015-2025

6.3.4. Germany

6.3.4.1. Market size and projections, 2015-2025

6.3.4.2. Market size and projections, by type, 2015-2025

6.3.4.3. Market size and projections, by application, 2015-2025

6.3.5. UK

6.3.5.1. Market size and projections, 2015-2025

6.3.5.2. Market size and projections, by type, 2015-2025

6.3.5.3. Market size and projections, by application, 2015-2025

6.4. Asia Pacific

6.4.1. Market size and projections, 2015-2025

6.4.2. Market size and projections, by type, 2015-2025

6.4.3. Market size and projections, by application, 2015-2025

6.4.4. China

6.4.4.1. Market size and projections, 2015-2025

6.4.4.2. Market size and projections, by type, 2015-2025

6.4.4.3. Market size and projections, by application, 2015-2025

6.4.5. India

6.4.5.1. Market size and projections, 2015-2025

6.4.5.2. Market size and projections, by type, 2015-2025

6.4.5.3. Market size and projections, by application, 2015-2025

6.5. South America

6.5.1. Market size and projections, 2015-2025

6.5.2. Market size and projections, by type, 2015-2025

6.5.3. Market size and projections, by application, 2015-2025

6.5.4. Brazil

6.5.4.1. Market size and projections, 2015-2025

6.5.4.2. Market size and projections, by type, 2015-2025

6.5.4.3. Market size and projections, by application, 2015-2025

6.6. Middle East & Africa

6.6.1. Market size and projections, 2015-2025

6.6.2. Market size and projections, by type, 2015-2025

6.6.3. Market size and projections, by application, 2015-2025

(Note: The segmentation given above is subject to change during further research)

Chapter 7. Company Profiles

7.1. AIYA America

7.1.1. Company overview

7.1.2. Product portfolio

7.1.3. Financial overview

7.1.4. Recent initiatives

(Note: We will provide similar information for the companies listed below)

7.2. The AOI Tea Company

7.3. Ippodo Tea Co

7.4. DoMatcha