The increased stress associated with today's mental and physical jobs has fueled the growth of many stress-relieving therapies, including massage therapy. Massage therapy is highly favored in both mental and physical responsibilities. Especially in growing nations like China and India, the market for massage equipment is anticipated to grow as a consequence of rising consumer awareness of the wellness benefits of massagers, increased disposable income, and rising user-friendliness.

The rise in workplace stress is one of the primary drivers of the massage equipment market's expansion. The increased interest in the product among members of the millennial generation is another factor driving the growth of the massage equipment market.

Massage equipment aids in muscular relaxation throughout the healing process when a hand is immobilized for an extended period of time due to an accident or surgery. Due to an increase in accidents and patients who are unable to move about freely, it is projected that the market for massage equipment will grow.

Since the recent coronavirus outbreak, working from home has become a more common practice. Many of the employees are juggling heavier tasks. Many of them are coping with issues related to their physical and mental health. This has increased the desire for massages among working people. This increased preference for a more laid-back lifestyle may open up new opportunities for businesses in the massage equipment sector. The competitors might benefit from these opportunities by increasing their online market exposure.

Since they serve to prevent and treat serious disorders down the road including arthritis, spondylitis, back pain, and cold shoulder, electric massagers have been found to be an effective treatment for muscle and joint discomfort. It also helps with the treatment of severe headaches and migraines. While a neck and facial massage applies pressure to the jaws and pain-relieving nerves, a head massage quickly calms the brain. The aforementioned benefits of massage equipment are therefore anticipated to encourage market growth for this product throughout the course of the forecast period.

One can have a relaxing massage in the comfort of their own home by using a massager. Both electrical and non-electrical devices can be used. For example, an electric massager rotates a portion of the device while vibrating at a specific frequency to relax the body. Using massage tools reduces inflammation by activating genes that naturally reduce swelling. Additionally, it enhances blood flow, reduces muscle tension, minimizes soreness, and stimulates mitochondria to speed up the healing process.

With a CAGR of 8.9% from 2021 to 2031, the global market for massage equipment is expected to increase from $7.2 billion in 2021 to $16.3 billion by 2031.

The high cost of electrical massagers and the lack of energy in most remote areas are expected to impede market growth over the foreseeable future.

Consumers choose to buy handled or non-electrical massagers since they are more inexpensive than electrical massagers due to the high cost of electrical and advanced massagers. Therefore, it is anticipated that the high cost of electrical massagers and the lack of energy in rural areas will impede the growth of the non-electrical sector during the course of the forecast period.

The leading market participants are Omron Corporation, Shenzhen Relcare Electronics, Panasonic Corporation, Luraco Technologies Corporation, Samsung Electronics Co., Ltd., Zyllion, Medisana gmbh, Medmassager, LG Electronics Inc., and Samsung Electronics Co., Ltd. RoboTouch, HoMedics, OSIM International Pte Ltd., JSB Wellness, Beurer, and Dr. Physio also join them.

Market rivals are concentrating on creating new products. The market's established companies are aggressively marketing their products through trade shows, trade fairs, and exhibits. Pop-up shops set up in public places are another successful marketing strategy utilized by companies in the massage equipment industry. The establishment of pop-up shops is inexpensive. Without having to spend a lot of money, the players can attract a significant customer base for massage equipment in public areas. These strategies are also helping massage equipment industry participants increase brand recognition.

SEGMENT ANALYSIS

By Type:

The head massagers segment is the largest market share according to the massage equipment market report and is anticipated to reach $664.1 million by 2031, rising at a CAGR of 7.3% over the forecasted period. The population's growing interest in massage therapy and improved awareness of the advantages of both massage therapy and treatments for anxiety and depression are the main factors driving the market's growth. Due to the growing acceptance of massage therapies and their apparent benefits, people have begun buying massagers for their homes, particularly head massagers. Through the head massagers category, these further fuels the market's expansion.

By Distribution:

According to trends in the massage equipment sector, the online sales channel category, which contributed the most to the market in 2021 with $ 832.7 million, is expected to grow to $2,380.5 million by 2031 at a CAGR of 11.2%. Consumers in North America and Europe's industrialized nations embrace online sales channels largely as a result of a rise in mobile phone use and Internet penetration. Electric massager purchases are made simpler by online sales outlets. This distribution channel has become more well-known in recent years as a result of strong online marketing, which has been made possible by the many alternatives, availability of comprehensive information, discounts, and free home delivery services offered by various e-commerce platforms. Thus, the market expansion is projected to be aided over the projection period by the online sales channel.

By Application:

The commercial segment had the greatest market share in 2021 with $4,577.2 million, which would expand at a CAGR of 8.7% over the forecast period. Demand for body massages in business settings is rising as consumers become more aware of the health benefits of getting one. These massagers keep you healthy by reviving your entire body, speeding up the process of lowering exhaustion, successfully relaxing restlessness, enhancing digestion, and boosting blood flow. A number of emerging countries are boosting the demand for body massages in the commercial sector, which is fostering market expansion.

By Region:

North America and Europe account for a sizable percentage of the global market for massage equipment because of the strong demand for high-tech massage equipment in these areas. Due to the growing demand for massage equipment from commercial sectors like spas and salons, East Asia and South Asia are potential markets. The rising workload of the working populations in East Asia and South Asia has a significant impact on the increased demand for massage equipment in these regions. Industry participants are working very hard to develop consumer awareness of their brands and market presence in order to increase business sales.

The entire market growth for massage equipment in 2020 has been negatively impacted by the COVID-19 epidemic. Sales of massage equipment decreased as a result of the pandemic's closure of distribution channels such hypermarkets and supermarkets, specialty shops, and others, as well as a halt in export and import activities. Additionally, the closure of various businesses, including spas, salons, and massage facilities, which primarily use massage equipment, contributed to the drop in the market for massage equipment in 2020.

Market expansion is greatly influenced by product developments, alliances, and partnerships. For instance, in June 2019, Xiaomi used crowdsourcing to finance the development of the Momoda Smart AI Full Body Massage Chair. The device costs USD 953 and is governed by MIJIA application support.

Users can access the smart control options for this equipment through the voice assistant programme XiaoAI. The device is equipped with airbags to offer support for the shoulders, arms, legs, and feet. Leather covers the seat. These balloons slowly breathe in and breathe out, creating a calming pressure field that lessens weariness. With the stroke of a button, the seat may be warmed up in ten seconds thanks to the equipment's usage of graphene heat technology.

Massage Equipment Market Scope

Key Segments of the Global Massage Equipment Market
By Type Overview, 2021-2031 (USD Billion)       
•        Back & Body Massagers,
•        Head Massagers,
•        Neck & Shoulder Massager,
•        Leg & Foot Massager,
•        Others,
By Distribution Overview, 2021-2031 (USD Billion)
•        Hypermarket and Supermarket,
•        Specialty Store,
•        Online Sales Channel,
•        Others,
By Application Overview, 2021-2031 (USD Billion)
•        Commercial,
•        Residential,
By Regional Overview, 2021-2031 (USD Billion)
North America
•        U.S
•        Canada
Europe
•        Germany
•        France
•        UK
•        Rest of Europe
Asia Pacific
•        China
•        India
•        Japan
•        Rest of Asia Pacific
South America
•        Mexico
•        Brazil
•        Rest of South America
Middle East and Africa