Massage Equipment Market

Market Analysis and Insights:

The market for Massage Equipment was estimated to be worth USD 7.59 billion in 2023, and from 2024 to 2032, it is anticipated to grow at a CAGR of 10.39%, with an expected value of USD 7.01 billion in 2032.

The massage equipment market is driven by several key factors. Firstly, increasing consumer awareness towards the health benefits of massage therapy is boosting the demand for massage equipment. As people become more conscious of the importance of self-care and stress reduction, they are inclined towards incorporating massage therapy into their wellness routines.

Secondly, the rising prevalence of chronic diseases and musculoskeletal disorders, coupled with the aging population, is driving the need for massage equipment. Massage helps in managing pain and promoting relaxation, which is beneficial for individuals with conditions like arthritis, fibromyalgia, and back pain. Thirdly, technological advancements in massage equipment have improved their effectiveness and convenience, attracting a wider customer base. Additionally, the growing wellness tourism industry and increased disposable income in emerging economies are contributing to the growth of the massage equipment market. Overall, the combination of increased awareness, health benefits, technological advancements, and changing lifestyles is fueling the demand for massage equipment globally.

Massage Equipment Market Scope:

Market Definition

Massage equipment refers to tools or devices used in the practice or application of massages, aimed at providing therapeutic benefits to the body. These instruments vary in form, ranging from handheld devices, massage chairs, to specialized machines designed for deep tissue massages.

Massage equipment is crucial for various reasons. Firstly, it aids in providing therapeutic relief to individuals suffering from muscle aches, tensions, or injuries. With the use of specialized tools such as massage chairs, tables, and handheld massagers, professionals can target specific areas, applying pressure and manipulation techniques to promote relaxation, increase blood circulation, and alleviate pain. Additionally, massage equipment enhances the overall massage experience, ensuring comfort and convenience for both the client and the therapist. The availability of diverse equipment options enables customization according to individual needs and preferences, allowing for a more personalized and effective treatment. Therefore, investing in quality massage equipment plays a pivotal role in achieving optimal wellness outcomes and maintaining a high standard of service in the massage industry.

Key Market Segmentation:

Insights On Key Type

Electric

The electric Type is expected to dominate the Global Massage Equipment Market. With increasing technological advancements and consumer demand for convenience, electric massage equipment offers various features and benefits that make it more appealing to the market. Electric massage equipment often comes with adjustable intensity levels, multiple massage techniques, and remote control options, providing users with customized and targeted massage experiences. Additionally, electric massage equipment is designed for ease of use and can be powered by electricity, ensuring continuous and consistent operation without the need for manual effort. The growing preference for electric massage equipment among consumers is likely to drive its dominance in the global market.

Non Electric

While the electric Type is expected to dominate the Global Massage Equipment Market, the non-electric Type also holds a significant market share. Non-electric massage equipment includes manually operated devices such as foam rollers, manual massagers, and hand-held massage tools. These products are often portable, cost-effective, and do not require a power source for operation. Non-electric massage equipment appeals to consumers who prefer a more tactile and hands-on approach to massage therapy, and those seeking simplicity and ease of use. Additionally, non-electric massage equipment is widely used in practices like yoga, Pilates, and physiotherapy. Therefore, while not dominating the market, the non-electric part maintains its relevance and presence in the Global Massage Equipment Market.

Insights On Key Product

Neck and Shoulder Massagers

Neck and shoulder massagers are expected to dominate the global massage equipment market. This particular Product holds a significant share due to the high prevalence of neck and shoulder pain caused by factors such as poor posture, sedentary lifestyles, and stress. The increasing awareness about the benefits of massage therapy for relieving tension in the neck and shoulder region has led to a rise in the demand for dedicated massagers. Additionally, the availability of various types of neck and shoulder massagers, ranging from handheld devices to chair-mounted systems, further contributes to the dominance of this part in the global market.

Back and Body Massagers 

Back and body massagers are another major Product within the global massage equipment market. These massagers cater to individuals seeking relief from back pain, muscle stiffness, and overall relaxation. With the growing incidence of back-related issues, including chronic pain, spinal disorders, and muscle strain, the demand for back and body massagers is increasing. The versatility of these massagers, designed to target specific areas of the back and provide different massage techniques, makes them popular among consumers.

Leg and Foot Massagers 

Leg and foot massagers are gaining traction in the global massage equipment market, targeting individuals with tired, aching legs and feet. As people spend more time on their feet or engage in physically demanding activities, the need for effective leg and foot massage solutions becomes apparent. Leg and foot massagers help improve blood circulation, alleviate soreness, and provide relaxation to these areas. Factors such as the rising aging population, growing awareness of foot and leg health, and the adoption of self-care practices contribute to the increasing demand for leg and foot massagers.

Head Massagers 

Head massagers, although not as dominant as the above-mentioned Products, hold a niche market share within the massage equipment industry. These massagers are designed to provide relief from headaches, tension, and stress by targeting pressure points on the scalp. The demand for head massagers is driven by increasing consciousness about stress management, relaxation techniques, and the incorporation of self-care practices. While the market potential for head massagers is significant, it is expected to be more limited compared to other parts due to its specific target audience and purpose.

Others 

The Others encompasses various types of massage equipment that do not fall into the aforementioned categories. This includes specialized massagers for specific body parts, such as hand massagers, eye massagers, and facial massagers. While these products cater to specific needs, they are expected to have a smaller market share compared to the dominant parts. The demand for these niche massagers is driven by factors such as beauty and wellness trends, specific therapeutic requirements, and targeted self-care practices. However, due to their limited target audience and specialized nature, the "Others" part is not expected to dominate the global massage equipment market.

Insights On Key End-user

Commercial

The commercial user is expected to dominate the Global Massage Equipment Market. This can be attributed to several factors. Firstly, the demand for massage services in commercial establishments such as spas, wellness centers, and hotels is increasing worldwide. These establishments cater to a wide range of customers and offer a variety of massage treatments, thereby driving the demand for massage equipment. Additionally, the commercial sector is witnessing significant investments and expansions, resulting in the establishment of new commercial massage centers and the renovation of existing ones. Moreover, the rising focus on employee well-being and stress management in corporate settings has led to the incorporation of massage services, further boosting the demand for massage equipment in the commercial . With these factors in play, it is expected that the commercial part will dominate the Global Massage Equipment Market.

Residential

While the commercial user is expected to dominate the Global Massage Equipment Market, the residential user also holds significant potential. With the increasing awareness about the benefits of massage therapy for relaxation, pain relief, and stress reduction, there is a growing interest in having massage equipment at home. The convenience and privacy offered by residential massage equipment are appealing to individuals who prefer to enjoy massage therapy in the comfort of their own homes. Additionally, the advancements in technology have led to the development of more compact and user-friendly massage equipment, making it easier for homeowners to purchase and use such devices. Therefore, although the residential part may not dominate the market, it is expected to contribute to the overall growth of the Global Massage Equipment Market.

Insights On Key Distribution Channel

Online Sales Channel

The Online Sales Channel is expected to dominate the Global Massage Equipment Market. With the increasing popularity and convenience of online shopping, consumers are gravitating towards purchasing massage equipment online. This channel offers a wide range of options, competitive pricing, and the ability to compare products easily. Additionally, online platforms provide detailed product descriptions and reviews, allowing consumers to make informed purchasing decisions. As a result, the Online Sales Channel is projected to dominate the Global Massage Equipment Market.

Hypermarket and Supermarket

Hypermarket and Supermarket is also a significant component within the Distribution Channel. These physical retail outlets offer a wide range of products, including massage equipment. They are preferred by consumers who prefer to physically examine and try out the products before making a purchase. The convenience of having multiple brands and options in one place makes hypermarkets and supermarkets an attractive choice for many consumers. Although this part may not dominate the market due to the rising popularity of online sales channels, it is still expected to hold a considerable market share.

Specialty Store

Specialty Stores cater specifically to massage equipment, providing consumers with a focused and specialized shopping experience. These stores offer a wide variety of massage equipment and accessories, along with knowledgeable staff who can offer expert advice to customers. While this part may not dominate the Global Massage Equipment Market, it serves a niche market of consumers seeking specialized products and personalized assistance. Therefore, specialty stores are likely to capture a certain market share in the overall industry.

Others

The Others encompasses various distribution channels that do not fit into the categories of online sales channels, hypermarkets, supermarkets, or specialty stores. This may include independent retailers, department stores, wholesalers, and other smaller outlets. While these channels may contribute to the overall sales of massage equipment, their market share is expected to be relatively smaller compared to the dominant parts. Consumers who prefer convenience or specialized assistance may gravitate towards the other parts mentioned above, leading to a lower dominance of the "Others" part in the Global Massage Equipment Market.

Insights on Regional Analysis:

Asia Pacific 

The Asia Pacific region is expected to dominate the global massage equipment market. This can be attributed to several factors. Firstly, the rising disposable income and improving living standards in countries such as China and India are driving the demand for massage equipment. Additionally, the growing urban population and increasing trend of wellness and self-care practices in the region are further contributing to the market growth. Moreover, advancements in technology and the availability of a wide range of massage equipment products in the market are also fueling the demand in the Asia Pacific region. Therefore, it can be concluded that Asia Pacific is expected to be the dominating region in the global massage equipment market.

North America 

In North America, the massage equipment market is expected to witness significant growth. Factors such as the growing awareness regarding the benefits of massage therapy for relaxation and stress relief and the increasing adoption of massage equipment in various healthcare settings are driving the market growth in this region. Furthermore, the presence of a large number of companies offering technologically advanced massage equipment and the rising disposable income of consumers are also contributing to the market expansion in North America.

Europe 

Europe is also expected to witness substantial growth in the massage equipment market. The increasing consumer focus on self-care and well-being, along with the rising prevalence of chronic diseases such as musculoskeletal disorders, is driving the demand for massage equipment in the region. Furthermore, the growing number of wellness centers, spas, and salons in countries like Germany, France, and the UK is fueling the market growth in Europe. Additionally, the availability of advanced massage technologies and the preference for non-invasive treatment methods are further contributing to the expansion of the market in this region.

Latin America 

Latin America is experiencing a growing demand for massage equipment. The rising disposable income, changing lifestyle patterns, and increasing awareness about the benefits of massage therapy are driving the market growth in this region. Moreover, the tourism industry in countries like Brazil and Mexico is also contributing to the market expansion as tourists often seek massage services during their vacations. Additionally, the expanding beauty and wellness industry in Latin America is creating opportunities for the growth of the massage equipment market in the region.

Middle East & Africa 

The Middle East & Africa region is expected to witness moderate growth in the massage equipment market. The market growth in this region is primarily driven by factors such as increasing urbanization, growing preference for wellness and relaxation services, and the rising number of wellness centers and luxury hotels. Furthermore, the increasing disposable income and the adoption of Western lifestyle patterns among the population in countries like UAE and Saudi Arabia are also contributing to the market expansion in the Middle East & Africa region. However, factors like cultural barriers and limited awareness about the benefits of massage therapy might hinder the market growth to some extent in certain countries of this region.

Company Profiles:

The key players in the global massage equipment market are responsible for manufacturing and supplying various massagers, such as handheld devices, chairs, and tables, catering to the growing demand for relaxation and stress relief among consumers worldwide. These players actively compete by continuously innovating their products, expanding their distribution networks, and engaging in strategic partnerships to maintain a significant market share.
Prominent companies in the massage equipment sector consist of Brookstone, HoMedics, OSIM International Ltd., Panasonic Corporation, OGAWA, Inada Co. Ltd., Human Touch, Fujiiryoki, Cozzia, and Beurer GmbH.

COVID-19 Impact and Market Status:

The global massage equipment market experienced a considerable downturn as a result of the Covid-19 pandemic, causing a drop in sales and supply chain interruptions.

The massage equipment industry has been significantly impacted by the COVID-19 pandemic. Lockdowns and social distancing measures have led to a decrease in the demand for massage services, resulting in a reduced need for massage equipment. Businesses in the spa and wellness sector have experienced closures or reduced operating hours, hampering their capacity to procure new equipment. Moreover, consumers are displaying hesitancy in investing in non-essential items such as massage equipment amidst economic uncertainty. Nevertheless, there is a growing trend towards personal care solutions at home, contributing to a slight uptick in sales of portable and handheld massage equipment. To address concerns around hygiene, manufacturers and suppliers have introduced innovative features like self-sanitizing capabilities and contactless technology. As the pandemic progresses, the massage equipment market is anticipated to slowly recover, driven by the reopening of businesses and an increased awareness of self-care practices for managing stress and anxiety.

Latest Trends and Innovation:

- In January 2020, OSIM International Ltd. launched the uDiva 2 Massage Sofa, a multi-functional massage chair that combines features of a sofa and a massage chair.

- In March 2020, HoMedics, a subsidiary of FKA Brands, announced the acquisition of The Prodigy Group, a leading provider of massage chairs and wellness products.

- In July 2020, OGAWA Health-Care Pte. Ltd. entered into a partnership with Lamborghini to launch the Lamborghini Massage Chair, combining luxury design with advanced massage technology.

- In September 2020, Panasonic Corporation introduced the Real Pro ULTRA Total Body Massage Chair, featuring innovative technologies such as heated rollers, air cells, and sensors for personalized massages.

- In November 2020, JSB Healthcare launched the JSB MZ21 4D Massage Chair, equipped with 4D technology that provides a deeper and more precise massage experience.

- In December 2020, INADA Company Ltd., a leading Japanese manufacturer of massage chairs, introduced the INADA Nest, a high-tech massage chair that uses artificial intelligence to customize massages according to individual preferences.

- In January 2021, Human Touch LLC unveiled the Super Novo massage chair, which incorporates full-body stretch capabilities and Bluetooth speakers for an immersive massage experience.

- In March 2021, Beurer GmbH introduced the MG 520 Shiatsu massage belt, a portable and flexible massage device that can be used on various body parts.

- In May 2021, Global Relax launched the Rubidium massage bed, featuring innovative technology that combines massage with music therapy for a relaxing experience.

- In August 2021, Fujiiryoki Corporation released the EC-3900 massage chair, incorporating advanced body scanning and stretching functions for personalized massages.

Significant Growth Factors:

The market for massage equipment is expected to experience notable growth due to factors like increasing consumer knowledge regarding the advantages of massage therapy and a growing need for stress reduction and relaxation methods.

The market for massage equipment is witnessing a notable surge in growth for various reasons. Firstly, there is a growing recognition and embrace of the significance of self-care and relaxation practices, which is spurring the demand for massage equipment. Individuals are increasingly prioritizing their physical and mental health, leading to a heightened interest in integrating massage therapy into their daily regimens. Additionally, the escalating levels of stress and sedentary lifestyles, particularly in urban settings, are amplifying the necessity for relaxation and stress alleviation, thereby boosting the market for massage equipment. Moreover, the mounting prevalence of diverse musculoskeletal ailments like back pain, neck discomfort, and joint rigidity is generating a sizable customer base for massage equipment. As people seek non-invasive and convenient strategies for managing pain, massage equipment emerges as a viable option for alleviating discomfort and fostering recovery. Furthermore, the evolution of technology, including the introduction of advanced functionalities such as heat therapy, customizable settings, and enhanced ergonomics, is augmenting the efficacy and user experience of massage equipment, attracting a broader consumer base. Lastly, the proliferation of the e-commerce sector and the ease of online transactions have increased the accessibility of massage equipment to a wider audience, further propelling market expansion. In summary, the confluence of heightened self-care awareness, escalating stress levels, rising musculoskeletal disorder prevalence, technological progressions, and enhanced e-commerce availability is steering the substantial growth of the massage equipment market.

Restraining Factors:

The constrained accessibility of massage devices has the potential to impede the expansion of the market.

The market for massage equipment has experienced notable growth recently, propelled by a growing emphasis on health and wellness among consumers. Nonetheless, several factors present possible obstacles to the market's future progress. A significant issue is the relatively high cost of massage equipment, rendering it inaccessible to certain demographic groups. Furthermore, limited consumer awareness about the advantages of utilizing such equipment, particularly in emerging markets, acts as a barrier to market expansion. Additionally, the presence of alternative therapies like acupuncture and chiropractic services presents a competitive challenge to the massage equipment market. It is also noteworthy that massage equipment typically has a limited lifespan, necessitating frequent maintenance and replacement, thereby increasing the total cost of ownership. Despite these challenges, there are encouraging signs within the massage equipment market. Industry players can consider diversifying their product offerings to include more cost-effective options, catering to a broader consumer demographic. Moreover, enhancing consumer knowledge through targeted marketing strategies and educational programs can help mitigate the lack of awareness about the benefits of massage equipment. By addressing these obstacles and capitalizing on opportunities for innovation and market growth, the massage equipment market has the potential to continue its positive trajectory and prosper in the years to come.

Key Segments of the Massage Equipment Market 

Type Overview
• Electric 
• Non-Electric 

Product Overview
• Back and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

End-User Overview
• Residential 
• Commercial 

Distribution Channel Overview
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

Regional Overview

North America
• US
• Canada
• Mexico
Europe
• Germany
• France
• U.K
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
Middle East and Africa
• Saudi Arabia
• UAE
• Rest of Middle East and Africa
Latin America
• Brazil
• Argentina
• Rest of Latin America