Various technologies like Machine Learning, Artificial Intelligence, and Big Data Analytics are providing new opportunities for the development of the Marketing Automation Software Market.

Covid-19 Impact & Market Status

COVID-19 has severely affected almost all the potential market platforms. Due to lockdown, all the services had to be paused, there was no transportation or other services available. Before lockdown, most of the companies were used to directly interacting with their clients and customers via meetups, and various other events. Lockdown caused these companies to look for another alternative that raised the need for the marketing automation software market. With this, various software platforms were developed that helped the companies to handle their social media platform supported by automated features. Hence, everything was managed timely and the generation of new designs and messages were done automatically with the help of artificial intelligence and big data analytics.

The increase in the adoption of growing technologies by small and medium-sized organizations has increased the growth of the marketing automation software market.

With the growth and progress of these industries, there is an increase in the demand for a software platform that can connect the end-users directly with the service providers. This service is generally provided by the CRM manager who manages the social media platforms to circulate all the necessary information timely. With the increase in the number of customers feedbacks, there is an urgent need for automation that is provided by artificial intelligence and machine learning.

Hence, most of the potential enterprises are moving to the marketing automation software platforms to increase the efficiency of service.

The rise of automation and increase in customer services is driving the global marketing automation software market.

The technical development and rise of automation industries are evolving all the sectors of the IT and service industries.  The coming technical advancements and growing demand for better customer relationship management are some factors expected high outcomes and achieve maximum customer satisfaction rate. For this, marketing is a very important step that connects the company directly with end-users in such a way that the end-users can provide feedback about the product. This all goes in a loop, starting from the design to production of the final product; everything is described to the users so that proper changes can be made at the early stages of the software development lifecycle to minimize risks and defects.

The Compound Annual Growth Rate (CAGR) of the global marketing automation software market forcast 2028 is expected to be 13.94% with increased market size of USD 18.35 Billion.

Currently, the competition among various potential companies is at its peak. All are trying to increase the sale of their products. All this depends on customers, they are the end buyers, and hence, their understanding and timely knowledge about the product is very essential. This depends on the strength of the marketing team and their efforts. This also depends on the tools and techniques that are available for marketing because, for proper information distribution, marketing at a large scale is required. It depends on quantity and quality as with the development of various software platforms that are automated, the demand for new marketing designs and templates has increased.

All of this can be solved with the introduction of the marketing automation software market that provides the potential companies with all the tools and techniques required to automate the process of marketing via E-mail marketing, mobile marketing, etc. By providing the features of auto-generated e-mails, auto-generated text messages, etc. These features reduce the labor work and are based on the combination of two powerful technologies, i.e., Artificial Intelligence and Big Data Analytics, that have conquered the era of technical shift and automation. Hence, this has helped the companies by reducing their burden in the marketing sector as the automated software platforms work on artificial intelligence and generate the messages automatically. In this process, the big data tools help the algorithm to get the customer data by connecting it to a large data warehouse. The parallel coordination of these technologies helps the algorithms to generate new design patterns and templates by combining various existing designs and templates based on the user recommendation engine.

Overall, these technologies and techniques are essential requirements for the growth and development of relations and customer management sectors. This increase is demanding for an automated platform that could provide quality service to deal with various sectors of the IT and other industries, For example, the generation and editing of content for more than thousands of clients in a single day is not possible for an organization. This would require a huge number of workers that have the content writing skills, still, it won’t be much effective. Hence, for the generation of regular or repeated content, automated software is a better option to save time, resources, and money. In this way, a large amount of revenue generated by a company can be saved from being converted into expenditure.

Irrespective of all these benefits, all development sectors face one or the other challenges, and so does the marketing automation software market. The major challenge for this growing market is security and data privacy. These platforms are directly connected to the websites for testing and training purposes. Hence, any malicious user can steal or edit the data without taking permission from the administrator. This can result in data corruption or data loss causing a great loss to the company. Hence, this sector requires quite a lot of improvement and after that, its scope can be expanded.

The major players of the global marketing automation software market are Adobe Systems Incorporated, Microsoft Corporation, Salesforece.com Inc., Oracle Corporation, HubSpot, Net-Results, SAS Institute, ClickDimensions, ActiveCampaign, SimplyCast, Acoustic, SharpSpring, Act-On Software, Ontraport, Sendinblue, GetResponse, LeadSquared, Keap, SAP SE, Cognizant Technology Solution, Hatchbuck, and IBM Corporation.

Latest Innovations in the Global Marketing Automation Software Market: a Snapshot

Act-On Software, Oracle, HubSpot, Keap, Adobe Systems, Salesforce, IBM, and other potential companies are trying their best to improve the marketing automation software platforms to increase the CAGR of its market.

Synthetic Gypsum Market Scope

Key Segments of the Global Marketing Automation Software  Market

Deployment Model Overview, 2018-2028 (USD Billion)

• Cloud-based
• On-premise

Component Overview, 2018-2028 (USD Billion)

• Software
• Services

Size of Organization Overview, 2018-2028 (USD Billion)

• Small-scale
• Medium-scale
• Large-scale

End-User Verticals Overview, 2018-2028 (USD Billion)

• Entertainment and Media
• BFSI
• Financial Services
• Government
• Healthcare
• Manufacturing
• E-commerce
• Education
• IT & Telecom
• Retail

Application Overview, 2018-2028 (USD Billion)

• Campaign Management
• Sales Enablement Programs
• Lead Management
• Lead Nurturing
• Lead Scoring
• Digital Marketing
• E-mail Marketing
• Mobile Marketing
• Inbound Marketing
• Social Media Marketing
• Analytics & Reporting Solutions

Regional Overview, 2018-2028 (USD Billion)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico
• Brazil
• Rest of South America

The Middle East and South Africa