The Global Marketing Automation Market has been showing a regulatory growth and is expected to show sharp increase in the sales of the given market. Moreover, the market’s growth has been widely dependent upon the factor of internet and social media dependence for publicity and advertisement. The digital platforms have opened up the newest opportunities for the expansion of the Global Marketing Automation Market.

The global Marketing Automation market is anticipated to increase at a 13.3% CAGR to reach value US$ 15.7 Billion in 2032

The COVID-19 Impact and Current Market Status

Unlike the other domains and markets the Global Marketing Automation Market has shown a sharp increase in the sales in the global market. The shift form traditional platforms and methods has also surged the growth of the Marketing Automation Market. Moreover, the market offers various cost efficient options which are comparatively cheaper to other options available in the market. Furthermore, the comparisons and analysis suggest that the market has been on its peek after the pandemic and has played an essential role in the expansion of may such business that had been impacted due to a worldwide pandemic.

Cloud Mode of Deployment Being the Most Lucrative Mode of Deployment

The Global Marketing Automation Market is highly dependent on data accumulation and backups play an essential role to conduct all the scheduled activities. Moreover, the necessity for an efficient mode of deployment is very necessary for smooth functioning of automated modes of marketing. The digital arena is heavily dependent on data analysis and data storing which further impact the algorithms of the advertisements and publicity content. Thereby, most enterprises and market domains have now shifted to cloud computing platforms to ensure the privacy and security of their data.

Digital and Social Media Marketing Arising to be the Most Popular Application of the Global Marketing Automation Market

The most generic applications of the Global Marketing Automation Market are Digital Marketing and Social Media Marketing. The two divisions of marketing are very overlapping. Moreover, the digital marketing domain is much broader than social media marketing sector. The digital marketing sector has grown immensely in the duration of the worldwide pandemic. Since, physical marketing or physical means of marketing were not as impactful during the course of the pandemic, thereby most enterprises and marketing firms have shifted their emphasis over digital means of marketing which also covers content marketing and social media marketing.

Small and Medium Sized Enterprises Evidently Growing in the Marketing Automation Market

The Marketing Automation Market is effectively cost efficient in comparison to the regular or traditional modes of marketing. Thereby, the smaller and medium sized enterprises have been actively engaging in the automated marketing softwares. The market is not restrictive to just the SMEs but also many larger enterprises have been adopting automated marketing options for increased efficiency and productivity. Market analysts suggest that the growth of the Global Marketing Automation Market is going to be throughout all sectors irrespective of the end-user capabilities.

Regional Analysis of the Global Marketing Automation Market

The Asian Market has been expanding rapidly in the business domain in the recent times. The growth of the market in the international domain has been tremendously high. Moreover, the start-ups or freelancing service trends have  been in the vogue and digital marketing has played a key role in the expansion of such goods and services across the world. The Global Marketing Automation Market has been scaling generously in the Asia Pacific region and specialists suggest that on the basis of the characteristics and analytics of the global market, the automated marketing systems and softwares have a strong potential of expansion and scalability in the forecasted period.

The Marketing Automation Market is driven by factors like rapid digitalization and mass media dependence especially the social media platforms. It is unanimously used by both independently operating entities and huge partnership firms amongst others.

The Global Marketing Automation Market is growing faster than anticipated post the worldwide pandemic. In fact, the market has been showing significant growth signals since the imposition of the pandemic. Most companies had to cut down overall costs which included cutting down extravagant options of marketing and shifting to cheaper and rather effective options of marketing like marketing automation. Moreover, the usage of marketing automation has bought the marketing domain into a digital space. Few of its main functions are responding to generic e-mails, sending out routinely messages and mails, handling schedules, schedule posting, and many such activities like such.

The Global Marketing Automation Market is known to increase the efficiency of an enterprise substantially, the market is highly dependent on maintaining a social media presence which can easily be done through automated software systems. The Marketing Automation Market is essentially used to reduce the workforce and maintain smooth working of an entity. It helps the professionals to do more strategic work and shift their focus from basic routinely tasks. This software not only adds to the efficiency of the enterprise but also improves the employee’s efficiency. The Global Marketing Automation Market is seen to be the future of the marketing domain.

Alongside, manual efforts in the marketing tasks the automated softwares can speed up the process of putting products in market in the most lucrative form. The sales productivity has been significantly showing increase of 15% on an average. Moreover, the market efficacy is maintained by reducing the overhead costs and efforts by 12%. The market software specializes in comprehensive analysis and data management of the marketing automation market. It analyses the engagement status and finds generic solutions to it. All the primary issues and difficulties in the pathways are usually combatted by the adopted software.

Furthermore, the automated marketing options do not restrict customization but rather it promotes the personalization of content through the segmentation and application of capabilities of the adopted software. Moreover, this helps with the scalability of the marketed product as well.  Marketing is a long term investment and expense and it is essential for it to reach masses. Digital and automated forms of marketing generally approach the digitalized formats of communication which has no bounds of reachability. This ensures a scaled marketing of any given product. The CAGR of the Global Marketing Automation Market is 12.5% and the value of the global market by the end of the forecasted period is expected to be 15.9 billion USD.

Besides, the Marketing Automation Market has abundant of advantages but it also has a different side to it. The disadvantages or the risks involved in the market are also equally important and are considered before investing in the market. The application of automated marketing systems and softwares reduce the workforce requirement on one hand while demand specialized technicians for the operation of the software systems. The privacy also becomes an challenge in the process. The data and the analytics of a company are it’s greatest assets and thereby, risking the security and privacy of them could lead to exorbitantly high loses. Moreover, such issues are expected to be combatted according to the opinions of market specialist. The growing innovation amidst the digitalization process can significantly solve such challenges in the forecasted period.

Market Players

The market players are the key players/the most important enterprises of the Global market. They are well established in the market in terms of both value and goodwill. These are usually the well-reputed enterprises whom are often responsible for setting up trends and vogues of the market. Similarly, the market players of the Global Marketing Automation Market HubSpot, System Corporation, Salesforce.com, Acoustic, SAS Institute, ActiveCampaign, Act-On Software, Sendinblue, LeadSquared, Keap, and OOntraport .

Latest Innovations and Developments of the Global Marketing Automation Market

December 2020

Digital Experience Performance acquired Exponea. Exponea is a company that provides automated marketing services and CDP integration.

2018

Marketo, a automated marketing service providing platform was acquired by Adobe.

Marketing Automation Market Scope

Key Segments of the Global Order Tracking Analysis Market, 

Type of Deployment  Overview, (USD Billion)

• Cloud
• On-Premise
• Others

Application Overview, (USD Billion)

• E-mail Marketing
• Digital Marketing
• Social Media Marketing
• Content Writing

•  Others

End-User Overview, (USD Billion)

• Large industries
• SMEs
• Others

Regional Overview, (USD Billion)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico
• Brazil
• Rest of South America

The Middle East and South Africa