Choose License Type
Increasing demand for targeted advertisements, customer retention for business growth and the need for aggressive advertising campaigns are driving the growth of the market. Increasing proliferation of IoT products, big data, and data analytics tools are also augmenting growth of the market. In the forecast era, the rising need to simplify routine marketing procedures, consumer engagement for company growth, increasing demand for customized marketing, and enhanced quantitative lead scoring are some of the major factors projected to drive this market's development.
The growth of the marketing automation industry is driven by higher spending on cloud-based data infrastructure and lower ownership costs. With the implementation of new automation technologies, the industry is also facing a lack of qualified practitioners who could educate consumers to get the most from analytics tools and use them for knowledge that can be acted upon. However, major corporations are concentrating on purchasing smaller ones and providing integrated digital suits called 'Marketing Cloud' with the aid of cloud technologies and services such as SaaS.
Marketing automation is a technology that helps organisations create better strategies for customer experience by removing unnecessary activities and letting the marketing department concentrate on other important factors. The platform supports, among other aspects, the management of lead generation, customer lifecycle communications, and customer retention. The marketing automation market is expected to evolved fast, as businesses begin to look for solutions that help speed up processes and minimize costs.
Leveraging marketing automation brings with it the necessary flexibility and scalability that is essential for driving business growth. Growing demand for targeted ads, consumer engagement for business growth and the need for active advertisement strategies are some of the main factors that are anticipated to boost the growth. In addition , the rising IoT device adoption, an increasing big data, and data analytics solutions, business automation demand is fueling the overall growth of the market.
In terms of deployment type, the marketing automation industry is bifurcated into on-premises, and cloud. Cloud deployment is anticipated to grow the fastest during the forecast period. This can be attributed to scalability and flexibility of the cloud technology, security aspects, and control over the data centers. The integration of various marketing tools such as emails, social management, and analytics tools is expected to boost the market of the cloud segment. Cloud deployment aims to cut down on an organization CAPEX which also of the factors leding to the growth of the segment.
On the basis of enterprise size type, the market is fragmented into small and medium enterprises (SMEs), and large enterprises. The small and medium enterprises (SMEs) is expected to grow substantially during the forecast period. This Is because of digitalization of businesses, growing proliferation of internet and mobile devices and the need to target customers efficiently which many SMEs have begun to incorporate into their current processes. Consequently, technology efficiency in advertising and sales in SMEs businesses is expected to fuel demand growth over the projected period.
Based on the application, the market is segmented into campaign management, email marketing, lead nurturing & lead scoring, reporting & analytics, social media marketing, others. Email marketing segment is anticipated to grow at the highest CAGR throughout the forecast owing to increasing number of email promotions across industries and growing usage of mobile devices. Fast interactivity, cost-effectiveness and the potential to configure content are, among others, some of the attributes that make email marketing tools the chosen approach.
Based on the end-user, the market is segmented into BFSI, retail, healthcare, telecom & it, discrete manufacturing, government & education, others. IT and telecommunication industry vertical expected to hold the largest market size throughout the forecast period. This is adotion is due to rising mobile, cloud, and digitalization trends. The global marketing automation industry is a wide range to North America, Asia Pacific, South America, Europe, and the Middle East & Africa. North America is considered a mature market in the marketing automation application, owing to the presence of technologically advanced IT infrastructure in the region. Moreover, Europe and the Asia Pacific are likely to show up steady growth in their respective markets for marketing automation over the forecasting period.
The major players of the global Marketing Automation market are HubSpot, Adobe, Oracle, Salesforce, SAS, ActiveCampaign, Acoustic, Act-On Software, Sendinblue, LeadSquared, Keap, GetResponse, Ontraport, SharpSpring, SimplyCast. Many mergers and acquisitions exist in the industry. Competition in the market is therefore dramatically stepping up.
Key Segments of the Global Marketing Automation Market
Deployment Overview, 2018-2028 (USD Billion)
Enterprise Size Overview, 2018-2028 (USD Billion)
Applications Overview, 2018-2028 (USD Billion)
End-users Overview, 2018-2028 (USD Billion)
Regional Overview, 2018-2028 (USD Billion)
Reasons for the study
What does the report include?
Who should buy this report?
Increasing demand for targeted advertisements, customer retention for business growth and the need for aggressive advertising campaigns are driving the growth of the market. Increasing proliferation of IoT products, big data, and data analytics tools are also augmenting growth of the market. In the forecast era, the rising need to simplify routine marketing procedures, consumer engagement for company growth, increasing demand for customized marketing, and enhanced quantitative lead scoring are some of the major factors projected to drive this market's development.
The growth of the marketing automation industry is driven by higher spending on cloud-based data infrastructure and lower ownership costs. With the implementation of new automation technologies, the industry is also facing a lack of qualified practitioners who could educate consumers to get the most from analytics tools and use them for knowledge that can be acted upon. However, major corporations are concentrating on purchasing smaller ones and providing integrated digital suits called 'Marketing Cloud' with the aid of cloud technologies and services such as SaaS.
Marketing automation is a technology that helps organisations create better strategies for customer experience by removing unnecessary activities and letting the marketing department concentrate on other important factors. The platform supports, among other aspects, the management of lead generation, customer lifecycle communications, and customer retention. The marketing automation market is expected to evolved fast, as businesses begin to look for solutions that help speed up processes and minimize costs.
Leveraging marketing automation brings with it the necessary flexibility and scalability that is essential for driving business growth. Growing demand for targeted ads, consumer engagement for business growth and the need for active advertisement strategies are some of the main factors that are anticipated to boost the growth. In addition , the rising IoT device adoption, an increasing big data, and data analytics solutions, business automation demand is fueling the overall growth of the market.
In terms of deployment type, the marketing automation industry is bifurcated into on-premises, and cloud. Cloud deployment is anticipated to grow the fastest during the forecast period. This can be attributed to scalability and flexibility of the cloud technology, security aspects, and control over the data centers. The integration of various marketing tools such as emails, social management, and analytics tools is expected to boost the market of the cloud segment. Cloud deployment aims to cut down on an organization CAPEX which also of the factors leding to the growth of the segment.
On the basis of enterprise size type, the market is fragmented into small and medium enterprises (SMEs), and large enterprises. The small and medium enterprises (SMEs) is expected to grow substantially during the forecast period. This Is because of digitalization of businesses, growing proliferation of internet and mobile devices and the need to target customers efficiently which many SMEs have begun to incorporate into their current processes. Consequently, technology efficiency in advertising and sales in SMEs businesses is expected to fuel demand growth over the projected period.
Based on the application, the market is segmented into campaign management, email marketing, lead nurturing & lead scoring, reporting & analytics, social media marketing, others. Email marketing segment is anticipated to grow at the highest CAGR throughout the forecast owing to increasing number of email promotions across industries and growing usage of mobile devices. Fast interactivity, cost-effectiveness and the potential to configure content are, among others, some of the attributes that make email marketing tools the chosen approach.
Based on the end-user, the market is segmented into BFSI, retail, healthcare, telecom & it, discrete manufacturing, government & education, others. IT and telecommunication industry vertical expected to hold the largest market size throughout the forecast period. This is adotion is due to rising mobile, cloud, and digitalization trends. The global marketing automation industry is a wide range to North America, Asia Pacific, South America, Europe, and the Middle East & Africa. North America is considered a mature market in the marketing automation application, owing to the presence of technologically advanced IT infrastructure in the region. Moreover, Europe and the Asia Pacific are likely to show up steady growth in their respective markets for marketing automation over the forecasting period.
The major players of the global Marketing Automation market are HubSpot, Adobe, Oracle, Salesforce, SAS, ActiveCampaign, Acoustic, Act-On Software, Sendinblue, LeadSquared, Keap, GetResponse, Ontraport, SharpSpring, SimplyCast. Many mergers and acquisitions exist in the industry. Competition in the market is therefore dramatically stepping up.
Key Segments of the Global Marketing Automation Market
Deployment Overview, 2018-2028 (USD Billion)
Enterprise Size Overview, 2018-2028 (USD Billion)
Applications Overview, 2018-2028 (USD Billion)
End-users Overview, 2018-2028 (USD Billion)
Regional Overview, 2018-2028 (USD Billion)
Reasons for the study
What does the report include?
Who should buy this report?
Chapter 1 Introduction
1.1 Introduction to the Study
1.2 Market Definition and Scope
1.3 Units, Currency, Conversions and Years Considered
1.4 Key Stakeholders
1.5 Key Questions Answered
Chapter 2 Research Methodology
2.1 Introduction
2.2 Data Capture Sources
2.2.1 Primary Sources
2.2.2 Secondary Sources
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Data Triangulation
2.6 Assumptions and Limitations
Chapter 3 Executive Summary
Chapter 4 Market Outlook
4.1 Introduction
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5 PEST Analysis
Chapter 5 Marketing Automation Market by Deployment Type
5.1 Introduction
5.1.1 On-Premises
5.1.2 Cloud
Chapter 6 Marketing Automation Market by Enterprise Size
6.1 Introduction
6.1.1 Large Enterprises
6.1.2 Small and Medium Enterprises
Chapter 7 Marketing Automation Market by Application
7.1 Introduction
7.1.1 Campaign Management
7.1.2 Email Marketing
7.1.3 Inbound Marketing
7.1.4 Mobile Applications
7.1.5 Lead Nurturing & Lead Scoring
7.1.6 Reporting & Analytics
7.1.7 Social Media Marketing
7.1.8 Others
Chapter 8 Marketing Automation Market by End-users
8.1 Introduction
8.1.1 BFSI
8.1.2 Retail
8.1.3 Healthcare
8.1.4 Telecom & IT
8.1.5 Discrete Manufacturing
8.1.6 Government & Education
8.1.7 Others
Chapter 9 Marketing Automation Market By Region
9.1 Introduction
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 France
9.3.3 UK
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Middle East & Africa
9.5.1 UAE
9.5.2 South Africa
9.5.3 Rest of Middle East & Africa
9.6 South America
9.6.1 Brazil
9.6.2 Rest of South America
Chapter 10 Competitive Landscape
10.1 Overview
10.2 Strategic Initiatives
10.2.1 Mergers & Acquisitions
10.2.2 New Product Launch
10.2.3 Investments
10.2.4 Expansion
10.2.5 Others
Chapter 11 Company Profiles
11.1 Hubspot
11.2 Adobe
11.3 Oracle
11.4 Salesforce
11.5 ActiveCampaign
11.6 Acoustic
11.7 Sendinblue
11.8 LeadSquared
11.9 Keap
11.11 GetResponse
11.11 Other Companies