Increasing demand for targeted advertisements, customer retention for business growth and the need for aggressive advertising campaigns are driving the growth of the market. Increasing proliferation of IoT products, big data, and data analytics tools are also augmenting growth of the market. In the forecast era, the rising need to simplify routine marketing procedures, consumer engagement for company growth, increasing demand for customized marketing, and enhanced quantitative lead scoring are some of the major factors projected to drive this market's development.

The growth of the marketing automation industry is driven by higher spending on cloud-based data infrastructure and lower ownership costs. With the implementation of new automation technologies, the industry is also facing a lack of qualified practitioners who could educate consumers to get the most from analytics tools and use them for knowledge that can be acted upon. However, major corporations are concentrating on purchasing smaller ones and providing integrated digital suits called 'Marketing Cloud' with the aid of cloud technologies and services such as SaaS.

Marketing automation is a technology that helps organisations create better strategies for customer experience by removing unnecessary activities and letting the marketing department concentrate on other important factors. The platform supports, among other aspects, the management of lead generation, customer lifecycle communications, and customer retention. The marketing automation market is expected to evolved fast, as businesses begin to look for solutions that help speed up processes and minimize costs.

Leveraging marketing automation brings with it the necessary flexibility and scalability that is essential for driving business growth. Growing demand for targeted ads, consumer engagement for business growth and the need for active advertisement strategies are some of the main factors that are anticipated to boost the growth. In addition , the rising IoT device adoption, an increasing big data, and data analytics solutions, business automation demand is fueling the overall growth of the market.

In terms of deployment type, the marketing automation industry is bifurcated into on-premises, and cloud. Cloud deployment is anticipated to grow the fastest during the forecast period. This can be attributed to scalability and flexibility of the cloud technology, security aspects, and control over the data centers. The integration of various marketing tools such as emails, social management, and analytics tools is expected to boost the market of the cloud segment. Cloud deployment aims to cut down on an organization CAPEX which also of the factors leding to the growth of the segment.

On the basis of enterprise size type, the market is fragmented into small and medium enterprises (SMEs), and large enterprises. The small and medium enterprises (SMEs) is expected to grow substantially during the forecast period. This Is because of digitalization of businesses, growing proliferation of internet and mobile devices and the need to target customers efficiently which many SMEs have begun to incorporate into their current processes. Consequently, technology efficiency in advertising and sales in SMEs businesses is expected to fuel demand growth over the projected period.

Based on the application, the market is segmented into campaign management, email marketing, lead nurturing & lead scoring, reporting & analytics, social media marketing, others. Email marketing segment is anticipated to grow at the highest CAGR throughout the forecast owing to increasing number of email promotions across industries and growing usage of mobile devices. Fast interactivity, cost-effectiveness and the potential to configure content are, among others, some of the attributes that make email marketing tools the chosen approach.

Based on the end-user, the market is segmented into BFSI, retail, healthcare, telecom & it, discrete manufacturing, government & education, others. IT and telecommunication industry vertical expected to hold the largest market size throughout the forecast period. This is adotion is due to  rising mobile, cloud, and digitalization trends. The global marketing automation industry is a wide range to North America, Asia Pacific, South America, Europe, and the Middle East & Africa. North America is considered a mature market in the marketing automation application, owing to the presence of technologically advanced IT infrastructure in the region. Moreover, Europe and the Asia Pacific are likely to show up steady growth in their respective markets for marketing automation over the forecasting period.

The major players of the global Marketing Automation market are HubSpot, Adobe, Oracle, Salesforce, SAS, ActiveCampaign, Acoustic, Act-On Software, Sendinblue, LeadSquared, Keap, GetResponse, Ontraport, SharpSpring, SimplyCast. Many mergers and acquisitions exist in the industry. Competition in the market is therefore dramatically stepping up.

Key Segments of the Global Marketing Automation Market

Deployment Overview, 2018-2028 (USD Billion)

• On-premise
• Cloud

Enterprise Size Overview, 2018-2028 (USD Billion)

• Large Enterprises
• Small & Medium Enterprises

Applications Overview, 2018-2028 (USD Billion)

• Campaign Management
• Email Marketing
• Inbound Marketing
• Mobile Applications
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Social Media Marketing
• Others

End-users Overview, 2018-2028 (USD Billion)

• BFSI
• Retail
• Healthcare
• Telecom & IT
• Discrete Manufacturing
• Government & Education
• Others

Regional Overview, 2018-2028 (USD Billion)

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Middle East and Africa
  • UAE
  • South Africa
  • Rest of Middle East and Africa

• South America
  • Brazil
  • Rest of South America

Reasons for the study

• The purpose of the study is to give an exhaustive outlook of the global marketing automation market. Benchmark yourself against the rest of the market.
• Ensure you remain competitive as innovations by existing key players to boost the market.

What does the report include?

• The study on the global marketing automation market includes qualitative factors such as drivers, restraints, and opportunities
• The study covers the competitive landscape of existing/prospective players in the marketing automation industry and their strategic initiatives for the product development
• The study covers a qualitative and quantitative analysis of the market segmented based on component, Type, and application. Moreover, the study provides similar information for the key geographies.
• Actual market sizes and forecasts have been provided for all the above-mentioned segments.

Who should buy this report?

• This study is suitable for industry participants and stakeholders in the global marketing automation market. The report will benefit:
• Every stakeholder is involved in the marketing automation market.
• Managers within the Tech companies looking to publish recent and forecasted statistics about the global marketing automation market.
• Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global marketing automation market.
• Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.