Influencer Marketing Platform Market by Component (Solution, Service), Application (Search & Discovery, Campaign Management, Enterprise Mobility and Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management, and Fraud Detection) and Region (North America, Europe, Asia Pacific, Middle East, and Africa, Latin America), Global Forecast 2018 to 2028
Aug 2020
Total Pages: 185
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The global influencer marketing platform market size is anticipated to reach USD 28.1 billion by 2028. Gaining popularity of video-based content, a growing number of social media influencers and audiences, and advancements in technologies are some of the key factors anticipated to boost the industry growth in the coming years. The adoption of social media has risen enormously in the last few years. With the increasing developments in technology and its infrastructure, the number of internet users has raised extensively which has further resulted in the wide adoption of social media platforms. With the vast adoption of mobile and social channels, marketing has become more fragmented due to which video-based marketing has become more challenging. But with influencer marketing platform brands can select the appropriate influencers who can appeal the right audience by producing creative video contents in the right format.
.png "Global Influencer Marketing Platform Market 2019-2028 (USD Billion)")
Influencer marketing is proving to be the next generation of marketing strategy as it is effectively allowing brands to advertise their products and create their brand awareness. Through the appropriate influencers, brands are now able to reach the various segments of customers and even the markets that were untapped before. Influencer marketing platform allows brands to build an influencer community that helps them in creating content that is appropriate to their brand as well as their customers which further help the brand in gaining their customer trust and increasing brand image. Moreover, traditional advertisement strategies majorly focus on heavy advertising and lack personalization whereas; personalization plays an important role in customer acquisition.
Key Segments of the Global Influencer Marketing Platform Market
Component Overview, 2019-2028 (USD Billion)
- Solution
- Services
- Consulting
- Deployment & Integration
- Support & Maintenance
Organization Size Overview, 2019-2028 (USD Billion)
- Small and Medium-Sized Enterprises (SMEs)
- Large Enterprises
Application Overview, 2019-2028 (USD Billion)
- Search & Discovery
- Campaign Management
- Enterprise Mobility and Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management and Fraud Detection
- Others
End-User Overview, 2019-2028 (USD Billion)
- BFSI
- Retail & Consumer Goods
- Fashion & Lifestyle
- Healthcare
- Travel & Tourism
- Entertainment
- Others
Regional Overview, 2019-2028 (USD Million)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
- South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global Influencer Marketing Platform market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global Influencer Marketing Platform market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the Influencer marketing platform industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on Application, organization size, deployment, and application. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global Influencer Marketing Platform market. The report will benefit:
- Every stakeholder is involved in the Influencer Marketing Platform market.
- Managers within the Tech companies looking to publish recent and forecasted statistics about the global Influencer Marketing Platform market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global Influencer Marketing Platform market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
Influencer marketing is proving to be the next generation of marketing strategy as it is effectively allowing brands to advertise their products and create their brand awareness. Through the appropriate influencers, brands are now able to reach the various segments of customers and even the markets that were untapped before. Factors such as the growing number of social media influencers and audiences are driving the market growth. Besides, an increase in the adoption of Ad-blocking software and customers’ shift toward video-based content across the OTT space is also a key factor in boosting the market demand.
However, the lack of capabilities to measure campaign effectiveness is hindering influencer marketing platform market growth. Furthermore, increasing the need to gain customer trust and create a new brand image is anticipated to provide opportunities for the market in the forthcoming years. The current and future influencer marketing platform market trends are outlined to determine the overall attractiveness of the market. Top impacting factors highlight the influencer marketing platform market drivers and opportunities during the forecast period.
Component Segment
The Solution segment represented the highest market size on the low code technology growth industry in 2019. The influencer marketing platform solutions offered by market players comprise numerous solutions such as relationship management, social media search, customer or targeted audience insights, campaign management, and several others. These solutions enable companies to identify & analyze influencers and rank them on behalf of their significance and reach.
Application Segment
In 2019, the IT group accumulated the greatest share of the low-code market and is still projected to continue its rise in the immediate future. Analytics and reporting tools are usually used to complement social media management tools. The latter lets the business to plan and schedule their social media content while the former enables to measure the performance and informs their strategy.
The geographically global Influencer Marketing platform market is segmented into North America, Europe, APAC, South America, and the Middle East & Africa. North America has a range of leading industry players supplying all end consumers in the country with influencer marketing platforms. The region is anticipated to witness exponential growth in the coming few years as the companies in Canada and Mexico are yet to explore influencer marketing to its full perspective as compared to the U.S. This factor is predicted to provide immense growth potential for marketers in the nations to engage with audiences.
.png "North America Influencer Marketing Platform Market 2019-2028 (USD Billion)")
The major players of the global influencer marketing platform market are Izea, Hypr, Traackr, Influencerdb., Launchmetrics, Julius, Klear, Upfluence, Aspireiq, Mavrck., and others.
The global influencer marketing platform market size is anticipated to reach USD 28.1 billion by 2028. Gaining popularity of video-based content, a growing number of social media influencers and audiences, and advancements in technologies are some of the key factors anticipated to boost the industry growth in the coming years. The adoption of social media has risen enormously in the last few years. With the increasing developments in technology and its infrastructure, the number of internet users has raised extensively which has further resulted in the wide adoption of social media platforms. With the vast adoption of mobile and social channels, marketing has become more fragmented due to which video-based marketing has become more challenging. But with influencer marketing platform brands can select the appropriate influencers who can appeal the right audience by producing creative video contents in the right format.
Influencer marketing is proving to be the next generation of marketing strategy as it is effectively allowing brands to advertise their products and create their brand awareness. Through the appropriate influencers, brands are now able to reach the various segments of customers and even the markets that were untapped before. Influencer marketing platform allows brands to build an influencer community that helps them in creating content that is appropriate to their brand as well as their customers which further help the brand in gaining their customer trust and increasing brand image. Moreover, traditional advertisement strategies majorly focus on heavy advertising and lack personalization whereas; personalization plays an important role in customer acquisition.
Key Segments of the Global Influencer Marketing Platform Market
Component Overview, 2019-2028 (USD Billion)
- Solution
- Services
- Consulting
- Deployment & Integration
- Support & Maintenance
Organization Size Overview, 2019-2028 (USD Billion)
- Small and Medium-Sized Enterprises (SMEs)
- Large Enterprises
Application Overview, 2019-2028 (USD Billion)
- Search & Discovery
- Campaign Management
- Enterprise Mobility and Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management and Fraud Detection
- Others
End-User Overview, 2019-2028 (USD Billion)
- BFSI
- Retail & Consumer Goods
- Fashion & Lifestyle
- Healthcare
- Travel & Tourism
- Entertainment
- Others
Regional Overview, 2019-2028 (USD Million)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
- South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global Influencer Marketing Platform market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global Influencer Marketing Platform market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the Influencer marketing platform industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on Application, organization size, deployment, and application. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global Influencer Marketing Platform market. The report will benefit:
- Every stakeholder is involved in the Influencer Marketing Platform market.
- Managers within the Tech companies looking to publish recent and forecasted statistics about the global Influencer Marketing Platform market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global Influencer Marketing Platform market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
Chapter 1 Introduction
1.1 Introduction to the Study
1.2 Market Definition and Scope
1.3 Units, Currency, Conversions and Years Considered
1.4 Key Stakeholders
1.5 Key Questions Answered
Chapter 2 Research Methodology
2.1 Introduction
2.2 Data Capture Sources
2.2.1 Primary Sources
2.2.2 Secondary Sources
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Data Triangulation
2.6 Assumptions and Limitations
Chapter 3 Executive Summary
Chapter 4 Market Outlook
4.1 Introduction
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5 PEST Analysis
4.6 COVID-19 Impact Analysis
Chapter 5 Influencer Marketing Platform Market by Component
5.1 Introduction
5.1.1 Solution
5.1.2 Services
Chapter 6 Influencer Marketing Platform market by Organization Size
6.1 Introduction
6.1.1 Small and Medium-Sized Enterprises (SMEs)
6.1.2 Large Enterprises
Chapter 7 Influencer Marketing Platform market by Application
7.1 Introduction
7.1.1 Search & Discovery
7.1.2 Campaign Management
7.1.3 Enterprise Mobility and Management
7.1.4 Influencer Relationship Management
7.1.5 Analytics & Reporting
7.1.6 Compliance Management and Fraud Detection
7.1.7 Others
Chapter 8 Influencer Marketing Platform market by End User
8.1 Introduction
8.1.1 BFSI
8.1.2 Retail & Consumer Goods
8.1.3 Fashion & Lifestyle
8.1.4 Healthcare
8.1.5 Travel & Tourism
8.1.6 Entertainment
8.1.7 Others
Chapter 9 Influencer Marketing Platform market By Region
9.1 Introduction
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 France
9.3.3 UK
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Middle East & Africa
9.5.1 UAE
9.5.2 South Africa
9.5.3 Rest of Middle East & Africa
9.6 South America
9.6.1 Brazil
9.6.2 Rest of South America
Chapter 10 Competitive Landscape
10.1 Overview
10.2 Strategic Initiatives
10.2.1 Mergers & Acquisitions
10.2.2 New Product Launch
10.2.3 Investments
10.2.4 Expansion
10.2.5 Others
Chapter 11 Company Profiles
11.1 Izea
11.1.1 Overview
11.1.2 Products and Services Portfolio
11.1.3 Recent Initiatives
11.1.4 Company Financials
11.1.5 SWOT
11.2 Hypr
11.2.1 Overview
11.2.2 Products and Services Portfolio
11.2.3 Recent Initiatives
11.2.4 Company Financials
11.2.5 SWOT
11.3 Traackr
11.3.1 Overview
11.3.2 Products and Services Portfolio
11.3.3 Recent Initiatives
11.3.4 Company Financials
11.3.5 SWOT
11.4 Influencerdb
11.4.1 Overview
11.4.2 Products and Services Portfolio
11.4.3 Recent Initiatives
11.4.4 Company Financials
11.4.5 SWOT
11.5 Launchmetrics
11.5.1 Overview
11.5.2 Products and Services Portfolio
11.5.3 Recent Initiatives
11.5.4 Company Financials
11.5.5 SWOT
11.6 Julius
11.6.1 Overview
11.6.2 Products and Services Portfolio
11.6.3 Recent Initiatives
11.6.4 Company Financials
11.6.5 SWOT
11.7 Klear
11.7.1 Overview
11.7.2 Products and Services Portfolio
11.7.3 Recent Initiatives
11.7.4 Company Financials
11.7.5 SWOT
11.8 Upfluence
11.8.1 Overview
11.8.2 Products and Services Portfolio
11.8.3 Recent Initiatives
11.8.4 Company Financials
11.8.5 SWOT
11.9 Aspireiq
11.9.1 Overview
11.9.2 Products and Services Portfolio
11.9.3 Recent Initiatives
11.9.4 Company Financials
11.9.5 SWOT
11.10 Mavrck
11.10.1 Overview
11.10.2 Products and Services Portfolio
11.10.3 Recent Initiatives
11.10.4 Company Financials
11.10.5 SWOT
11.11 Other Companies