With the rampant rise in social media activities and the emergence of platforms such as Tik Tok, Dubsmash, and Youtube, editing software is becoming integral, thus fueling the image editing software market growth
Covid-19 Impact & Market Status
According to a study by the World Health Organization (WHO), the United States, Brazil, India, and Russia are among the nations most impacted by the COVID-19 epidemic. In 2020, the COVID-19 situation is expected to have a beneficial effect on the market. Due to widespread acceptance among commercial and private end-users, the photography and picture editing business has been growing at a rapid rate in the nations. With a growing number of firms adopting remote working and increasing need for online work flow, end-user demand for powerful picture editing tools has risen in recent months.
Analysis on the basis of Type
In 2019, the consumer level has the highest proportion of the picture editing software industry. The most recent picture editing software has made it simple to alter photographs with one-touch editing as well as noise reduction editing. Furthermore, the introduction of AI-powered picture editing software that employs machine learning to enhance and transform photographs has resulted from the advancement of artificial intelligence. The increased usage of smartphones is another important element driving the expansion of the prosumer level sector. The proliferation of selfies has boosted the picture editing software business, resulting in increased investment in software that provides face attractiveness effects, with an emphasis on AI-driven facial recognition technology for more realistic results. As a result, this advancement in picture editing has boosted the prosumer segment, propelling the image editingsoftware market even higher.
Analysis on the basis of End-User
Due to the increasing usage of image editingsoftware for social networking platforms, e-commerce, and the fashion sectors, the commercial segment is heavily affecting the photo editor software market. Most fashion businesses are increasingly using picture editing software to sell their products and attract customers' attention. Furthermore, social media marketing firms are rapidly adopting the usage of picture editing tools to improve and optimize photographs in order to make them more appealing. As a result, the increased usage of picture editing software by fashion and social media marketing companies will have a beneficial influence on the commercial segment's development. In the next years, this growth in the commercial end-user segment will boost the picture editing industry even higher.
Analysis on the basis of Region
With a market share of more than 30%, North America will lead the image editing software industry, followed by APAC and Europe. A sturdy presence of end-user industries such as advertising, fashion houses, and the relentless expansion of the e-commerce revolution are playing a kingpin role in the growth trajectory of the global image editing software market in North America. Small firms in the United States are also aggressively investing in social media agencies, which will boost the picture editing software industry in the future.
According to Invesp, social media advertising revenue in the United States was anticipated to be $7.6 billion in 2015, with growth expected in the next years. As a result, the e-commerce business in the United States is increasingly employing immersive and attractive advanced image editing tools, as well as AI-technology, to boost sales through this channel. These reasons are causing the picture editing software industry in this area to expand.
The picture editing software market in Asia Pacific is booming thanks to rising web design initiatives and the expansion of wedding photography firms. Furthermore, the growing trend of pre-wedding and post-wedding photo sessions in countries such as China and India is propelling the picture editing software industry forward.
After rising at a CAGR of 7.8% from 2022 to 2029, the Image editing software Market is expected to reach 734.75 million by 2029. In the coming years, advances in novel technologies such as AI, facial recognition, as well as easy and affordable access to high-end smartphones are likely to supplement social media activities further. This is also expected to further pump-up growth opportunities for the global image editing software market.
Photographers are increasingly using picture editing software to provide image orientation, which aids in image transformation. Furthermore, the picture editing software industry is being boosted by advances in camera technology, a growing need for high-definition photos, and a growing desire for digital photographs.
A basic image editing software is primarily an editing tool to support image beautification and appeal. AN image editing software allows user to appropriately crop and modify images, rectify visible flaws and also maintain a proper order of arrangement. Image editing software also helps in upgrading scanned copies of old photographs into their digital counterpart seamlessly. Additionally, professionals and amateur users are also using image editing software to eliminate drawbacks in the old photographs and improve the quality for higher visual appeal.
The worldwide image editing software space is likely to grow efficiently in the upcoming years, amply supported by intricate camera technologies, end-user applications, advances in special effects, and quality improvement such as color, tone, and finish. The growth in the number of smartphones and cameras, as well as the availability of high-definition displays, are further factors driving the picture editing software industry. However, the market expansion is constrained by issues such as high costs, a lack of technical understanding, and the availability of free software on the internet.
Furthermore, the picture editing software industry is being boosted by advances in camera technology, a growing desire for high-definition photos, and the need for digital photographs. The addition of facial/object recognition technology is transforming picture editing software even more. This technology allows for more creative editing, such as bokeh, depth of focus, and time-lapse effects, all of which improve the overall aesthetic of the shot. One of the greatest restraints on the picture editing app business is the piracy of premium image editing applications.
Latest Innovations in the Image Editing Software Market: A Snapshot
- Snapseed is Google's proprietary picture editing programme. It has a wide range of features, including traditional and unique effects. Selective Adjust, for example, may be used to isolate a certain region in a picture and apply effects to it. The masking tool may also be used to produce fuzzy bokeh backgrounds, as seen in DSLR photography.
- Innovative product upgrades from image editing market stalwarts such as Adobe is paving promising image revolution. Adobe Lightroom Classic is a notch above its predecessor, Adobe Photoshop. It is an absolutely- go-too application supporting multiple features that ensures smooth import, editing, and arrangement of the RAW photos.
Image Editing Software Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 734.75 million|
|Growth Rate||CAGR of 7.8% during 2021-2028|
|Segment Covered||Type, Platform, End-User, Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, Middle East and South Africa|
|Key Players Profiled||Adobe Systems Software Ltd., Serif Ltd., Corel Corporation, CyberLink Corporation, DXO Optics, GENVICT.|
Key Segments of the Image Editing Software Market
Type Overview, 2019-2029 (USD Million)
Platform Overview, 2019-2029 (USD Million)
End-User Overview, 2019-2029 (USD Million)
Regional Overview, 2019-2029 (USD Million)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and South Africa