The global Ice Cream Machine Market size was valued at USD xx million in 2017. It is expected to grow to USD xx million by 2023 with a CAGR of x% during 2018-2023. This market is driven by innovation and advancements undertaken by ice manufacturers to make premium products. Premiumization of products can be defined as a market strategy to entice customers for purchasing or buying highly-priced products owing to value proposition and high brand equity. Surprisingly, consumers are ready to pay high prices for premium good quality ice creams that are sometimes region and season specific. This will be one of the major factors to have a positive influence on the global ice cream machine market in the upcoming years.
Another significant factors for growth and expansion of global ice cream machine industry are fostering urbanization, disposable income and progress in the financial infrastructure of developed and developing economies which will escalate the sales of premium products in the market. Increased demand for homemade ice creams will fuel the domestic demand of the market.
Ice Cream Making Methodologies
An ice cream machine is counted as a piece of dairy processing equipment which simultaneously freeze the mixture of creams while churning it so as to blend it well and avoid ice crystals. These machines are used for producing ice creams that are ready to consume immediately by end-users. However, ice creams which have contents of alcohol requires to be chilled further to obtain a firm consistency. Certain countertop models which have low prices, do require additional freezing after churning is done. Ice cream machines aid for preparing ice cream mixtures by employing a method which is called electric motor method or hand-cranking method.
Prominent Players in the ice cream machine market
In the developing countries market players ae compelled to sell their products at lower rates due to the price sensitivity among consumers. Modern day machines offers faster and easier ways to make traditional frozen yogurt, gelato and ice creams. Some of the most prominent brands of ice cream making machine in the market include Breville, Kitchen aid, Lello, Hamilton Beach, Cuisinart, Nostalgia Electrics and Whynter.
- Cuisinart Ice Cream Deluxe Maker
It has double the capacity of the other machines, at 2 liters, but it’s bulkier than any of the mid-range models. Different from most machines, it turns the pre-frozen bowl but the paddle stays still. This makes the tasting process easier.
- Sage By Heston Blumenthal The Smart Scoop Ice Cream Maker
It’s a full-fledged self-freezing machine, all-churning, all-singing model which is well designed by Heston Blumenthal. The temperature comes down promptly and churns four batches on the trot without a hurdle. It has four integrated functions for gelato, frozen yogurt, ice cream and sorbet.
- Shake 'n' Make
Creates a recipe, with all proper ratios with a soft texture.
Digital Presence will Augment Market Size
Launching digital and social campaigns for intense consumer engagement is regarded as core market trend which is driving the growth of the market. Key players which majorly operate in the market has scheduled various promotional activities on social media that has brought radical change in advertising activities. Online media have entirely reformed the way products have been marketed earlier.
Giant names in food and dessert industry have adapted digital innovations where they introduce their new products on digital media. They have imbibed digital marketing campaigns for extensive sales of ice cream machines. Heightened involvement and adoption of social media platforms by consumers has increased demand for digital promotion of ice-cream machines.
Regional Overview of Market
The Ice Cream Machine market share is anticipated to grow at a steady and moderate pace. The regions which are actively participating in manufacturing and purchasing of ice cream machines are APAC, China, Europe and other countries. China is at the top of sale market share and dominates the global Ice Cream Machines market by generating one-fourth of total revenue. USA accredits for next big market followed by China. Europe’s share in the global market has dropped from year 2011 to 2016. The other markets including Middle East and Africa, Latin America and APAC account for remaining global ice cream market share.