Global Hummus Market By Type (Classic Hummus, Red Pepper Hummus, Roasted Garlic Hummus, Black Olive Hummus, Lentil Hummus, Edamame Hummus, White Bean Hummus, Others), By Raw Material (Chickpeas, Beans, Green Peas, Red Lentil, Eggplant, Others), By Origin, By Emulsion Type, By Fat Content, By Packaging Material (Polymers, Metal, Glass, Others), By Application (Paste & Spreads, Sauces & Dips, Desserts, Confectionery, Others), By Distribution Channel and By Region, and COVID-19 Analysis – Global Forecast 2024 to 2032

Market Analysis and Insights:

The market for hummus was estimated to be worth USD 3.9 billion in 2023, and from 2024 to 2032, it is anticipated to grow at a CAGR of 11.5%, with an expected value of USD 10.5 billion in 2032.

The hummus market is propelled by several pivotal factors, chiefly the growing consumer interest in plant-based and nutritious food alternatives. As an increasing number of individuals embrace vegetarian, vegan, and flexitarian lifestyles, hummus—known for its high protein, fiber content, and essential nutrients—has surged in popularity. Moreover, the heightened awareness regarding the health advantages associated with Mediterranean diets, which prominently incorporate hummus, further stimulates market expansion. Convenience is another critical element; hectic lifestyles drive consumers to opt for quick and wholesome snack choices, leading to a rise in sales of ready-to-eat hummus products. The evolution of retail channels, including supermarkets and online shopping platforms, has also broadened accessibility, while innovative flavors and diverse product offerings cater to varied consumer tastes, thereby enhancing market attractiveness. Additionally, the growth of regional exports and the trend toward multicultural dining practices bolster hummus's global footprint, firmly establishing it as a fundamental component of health-oriented diets across the world.

Hummus Market Scope :

Market Definition

Hummus is a smooth, creamy condiment that primarily consists of pureed chickpeas, tahini, olive oil, lemon juice, and garlic. This delectable spread has its roots in the Middle East and is often paired with pita bread or fresh vegetables for a delightful culinary experience.

Hummus is highly valued for its nutritional benefits, versatility, and cultural significance. Packed with plant-based proteins, fibers, and beneficial fats from components such as chickpeas, tahini, and olive oil, it contributes to various health advantages, such as promoting heart health and aiding digestion. Its flexibility allows it to be used as a spread, dip, or key ingredient in a myriad of recipes, catering to a wide range of dietary requirements, including those of vegans and individuals avoiding gluten. Furthermore, hummus has a rich heritage in Middle Eastern cuisine, symbolizing sharing and cultural identity, which enhances its prominence in culinary customs around the globe.

Key Market Segmentation:

Insights On Key Type

Classic Hummus

Classic Hummus is expected to dominate the Global Hummus Market largely due to its traditional appeal and widespread consumer acceptance. As the original flavor, it resonates with a broad demographic, ranging from health-conscious individuals to those seeking convenient snack options. The familiarity and versatility of classic hummus, often seen as a staple in Mediterranean and Middle Eastern diets, contribute significantly to its market strength. Moreover, its compatibility with various dips, salads, and meals makes it a go-to choice for consumers, reinforcing its position as the top flavor in the hummus landscape. As such, classic hummus holds a significant share of consumer preference and sales in the market.

Red Pepper Hummus

Red Pepper Hummus has gained popularity particularly among health enthusiasts and adventurous eaters looking for a flavorful twist on the traditional dip. Its visually appealing color and rich taste cater to consumers seeking flavorful alternatives, enhancing its appeal in gourmet and artisanal markets. Additionally, the growing trend towards plant-based diets makes Red Pepper Hummus an attractive option for those looking to incorporate more vegetables into their meals. As a result, while it may not dominate, its unique flavor profile has carved out a robust niche within the broader hummus market.

Roasted Garlic Hummus

Roasted Garlic Hummus appeals to consumers who enjoy bold flavors and is often favored for gatherings and social events. The savory depth that roasted garlic offers makes it a popular choice among those looking to enhance their snacking experience. This variant often garners attention in food service settings, such as restaurants and cafes, where flavor diversity can draw in patrons. With its ability to pair well with both traditional and unconventional pairings, Roasted Garlic Hummus captures a  of the market interested in more complex tastes.

Black Olive Hummus

Black Olive Hummus attracts fans of Mediterranean flavors, presenting a sophisticated alternative to classic dips. Its unique taste profile appeals to consumers who are looking for something different, often finding its way into gourmet food shops and upscale dining experiences. This variation tends to be popular in Mediterranean cuisine enthusiasts and those who value the health benefits of olives. Although it may not command a large market share, its niche appeal contributes to the overall diversity within the hummus product category.

Lentil Hummus

Lentil Hummus has emerged as a trendy choice among those who prioritize plant-based nutrition and high protein content in their diets. This variation often appeals to fitness-conscious consumers and those seeking alternative sources of protein while enjoying familiar flavors. Its unique ingredients also cater to allergen-sensitive audiences, making it a viable option for various dietary preferences. The increasing awareness around lentils' health benefits plays a significant role in shaping the demand for this product, connecting with consumers' desire for nutritious and hearty snacking alternatives.

Edamame Hummus

Edamame Hummus represents a contemporary iteration of traditional hummus, appealing particularly to younger demographics that are open to new experiences in food. Featuring edamame as its primary ingredient, this variant caters to consumers interested in Asian flavors while also emphasizing health and wellness benefits. Its unique color and flavor profile differentiate it from classic options, allowing them to explore diverse tastes. Consequently, Edamame Hummus positions itself as a trendy choice for those interested in innovative snacks that still provide the nutritious attributes of traditional hummus.

White Bean Hummus

White Bean Hummus taps into the growing interest in alternative legume-based dips that offer different flavor dimensions. Its creamy texture and mild flavor profile appeal to those seeking a healthier option without sacrificing taste. This version often attracts health-conscious consumers looking for low-calorie alternatives that can seamlessly integrate into various dietary preferences. Additionally, White Bean Hummus can serve as a suitable substitute in vegan and vegetarian diets, affirming its place in the market amid a backdrop of rising interest in humane food choices.

Others

The Others subsegment includes innovative and emerging varieties that deviate from traditional ingredients. These may feature unique flavors like beetroot hummus, avocado hummus, or sweet potato hummus. These alternatives cater to evolving consumer preferences for diverse and exotic tastes, as well as those seeking more health-conscious options or allergen-free variations. With the growing demand for plant-based foods and creative culinary experiences, the "Others" category is expanding, offering new possibilities in the hummus market beyond the typical flavors.

Insights On Key Raw Material

Chickpeas

The dominating component expected to lead the Global Hummus Market is chickpeas. They have long been the traditional base for hummus, cherished for their creamy texture and nutty flavor, which perfectly complements the spices and additional ingredients typically used in the dip. Their nutritional profile is rich in protein, fiber, and essential vitamins, which appeals to health-conscious consumers. With the growing trend of plant-based diets and increased demand for healthy snack options, chickpea-based hummus is becoming increasingly popular across various demographics. This persistent preference is enhanced further by the advancements in product innovations and the expansive availability of chickpea hummus in retail, making it the clear leader.

Beans

Beans, while not the primary ingredient in traditional hummus, represent a growing trend in the market. They are gaining traction as consumers seek alternative bases for dips that cater to diverse dietary preferences. Varieties like black beans and pinto beans offer different flavor profiles and nutritional benefits, attracting a  of the health-conscious population. Moreover, the experimentation with ingredients among artisanal producers is leading to innovative flavors, which could support a stronger foothold for bean-based varieties in the market.

Green Peas

Green peas are emerging as a notable ingredient in the hummus market, providing a unique twist on the classic recipe. Their vibrant color and sweet taste can enhance the visual appeal and flavor profile of hummus. More consumers are drawn to green pea-based options due to their low-calorie content and health benefits, including high protein and fiber levels. This shift aligns with the growing interest in plant-based diets and the demand for more varied options in the hummus market, allowing green pea variations to carve out their niche.

Red Lentil

Red lentils are incrementally making their way into the hummus market as an alternative ingredient that appeals to health enthusiasts. Known for their high protein content and smooth texture when blended, red lentil hummus provides an excellent source of nutrition while catering to those looking for gluten-free or high-fiber options. The incorporation of red lentils caters to an audience eager for health-focused indulgences, diversifying the product offerings and satisfying growing consumer demands.

Eggplant

Eggplant has started to gain interest in the hummus market, primarily for its distinctive flavor and creamy texture once roasted and blended. Often showcased in Mediterranean-inspired dishes, eggplant-based hummus can serve as a unique alternative that enhances the flavor profile for curious consumers. Such innovative flavors appeal to a gourmet audience, contributing to a trend of exploring less traditional forms of hummus. This newfound interest may help to develop a dedicated following for eggplant-infused varieties, though it currently remains a niche choice compared to more established options.

Others

The Others category encompasses a range of ingredients for hummus, including various beans, seeds, and legumes, reflecting the creativity within the market. These alternatives can attract consumers looking for unique flavors or those with specific dietary preferences. However, while these options offer diversity, they still face strong competition from the more established variants like chickpeas and beans. Market under "Others" may grow, but their current presence remains modest, primarily fueled by niche markets and specialty producers targeting adventurous consumers.

Insights On Key Packaging

Tubs / Cups 

Tubs and cups are anticipated to dominate the global hummus market due to their convenience and ease of use for consumers. These packaging types provide portion control and are ideal for on-the-go consumption, catering to busy lifestyles. Their design allows for easy storage in refrigerators and straightforward handling, making them popular choices for family use and shared settings. Additionally, as hummus is often used as a dip or spread, the functionality of tubs and cups aligns perfectly with consumer preferences for practicality and convenience. The trend towards health and wellness also supports this packaging format, as it encourages portioned servings of nutritious snacks.

Pouch 

Pouch packaging is gaining traction in the hummus market, primarily due to its lightweight and flexible nature. This packaging format appeals to environmentally conscious consumers who prefer recyclable options. Pouches are ideal for single-serving hummus products, catering to on-the-go consumers looking for healthy snacking solutions. This convenience makes them particularly attractive for outdoor activities and travel, thus driving demand. Moreover, innovative designs in spout pouches enhance usability, making it easier for consumers to enjoy hummus without any mess.

Bottled 

Bottled packaging for hummus has seen moderate interest, especially among those looking for dressings or flavored spreads. This format can appeal to consumers who desire a thicker consistency and are willing to use hummus in a sauce-like manner. Bottling can also lend a premium presentation, attracting upscale consumers when paired with gourmet flavors. However, the bulk of consumer preferences still lean towards more portable and easily manageable options, which limits the wider adoption of bottled hummus.

Jars 

Jars have traditionally held a place in the hummus market for their sturdy and reusable nature, appealing to consumers focused on sustainability. However, despite their perceived quality, jars tend to be less favored for convenience compared to smaller packaging types like tubs and cups. The larger size may not offer the same appeal for single servings, which might deter some health-conscious consumers looking for portion control. Nevertheless, jars remain a viable option for those seeking a family-sized or shareable product, maintaining a loyal customer  that values bulk purchases.

Others 

The Others category encompasses packaging formats like vacuum-sealed bags or multi-compartment packs, which cater to niche markets and specific consumer needs. While these options do exist, they currently represent a smaller of the hummus market. Their appeal may arise in unique use cases, such as meal kits or gourmet specialty items. However, the overall volume and visibility of these packaging types in mainstream retail likely remain limited when benchmarked against more popular formats like tubs and cups, tightening their market share considerably.

Insights On Key Origin

Organic 

The Organic category is expected to dominate the Global Hummus Market due to increasing consumer awareness and preference for healthier food choices. As more individuals become conscious of the adverse effects of artificial ingredients and fertilizers, the demand for organically produced foods, including hummus, has surged. This trend is significantly driven by younger consumers and millennials who often opt for organic products, believing they are more nutritious and environmentally friendly. Additionally, retailers are increasingly expanding their organic product offerings to meet this consumer demand, supporting the anticipated growth and dominance of this category in the hummus market.

Conventional 

The Conventional category of hummus caters to a different consumer base that prioritizes price and availability over organic claims. Products in this are typically more affordable, making them more accessible to a broader audience. Many consumers still prefer the taste and quality offered by conventional products, while producers often benefit from economies of scale, allowing them to keep prices competitive. Although this continues to play a vital role in the market, it faces pressure from the rising popularity of organic options, potentially limiting its growth prospects in the long term.

In summary, the Conventional category serves a key of price-sensitive consumers and provides a necessary baseline in the hummus market, although its growth may be stunted as the trend toward organic foods continues to gain momentum amid rising health concerns.

Insights On Key Emulsion Type

Temporary 

The temporary emulsion type in the hummus market is expected to dominate due to its versatility and convenience for consumers. Temporary emulsions have a shorter shelf life, which allows for fresher ingredients and flavors that appeal to health-conscious individuals. They cater to the growing trend of natural and preservative-free foods, making them more favorable among consumers seeking authentic culinary experiences. Moreover, as the demand for quick meal solutions rises, manufacturers are focusing on developing temporary emulsions that retain taste while being easy to use. This aligns well with the fast-paced lifestyle of many consumers, positioning temporary options as the preferred choice.

Permanent 

Permanent emulsions have a significant presence in the hummus market due to their extended shelf life and consistency. These products are favored by manufacturers who prioritize stability and uniformity in taste, enabling longer distribution without compromising quality. As more retailers opt for standardization in their offerings across various regions, permanent emulsions become an attractive option. However, consumer preferences for fresher alternatives may limit their growth compared to temporary options. Despite this, established brands continue to leverage permanent emulsions in their product lines, focusing on appealing flavors and dietary restrictions.

Semi Permanent 

The semi-permanent emulsion sees moderate interest in the hummus market as it often represents a balance between freshness and shelf life. These emulsions possess desirable characteristics of both temporary and permanent varieties, offering reasonable durability while still enabling some level of freshness. Semi-permanent options typically attract consumers who are looking for easy-to-use products that do not compromise on taste. However, this faces tough competition from the temporary choices that are increasingly sought after by health-conscious consumers. As innovation continues, the semi-permanent emulsion may find its niche among specific demographics but is expected to play a supportive role overall.

Insights On Key Fat Content

Low Fat 

The Low Fat category is expected to dominate the Global Hummus Market due to a distinct consumer shift towards healthier eating habits and increased health consciousness. A significant number of consumers are now opting for lower-fat food choices to support their weight management and overall health objectives, particularly amid rising concerns about obesity and related illnesses. Furthermore, innovative low-fat product offerings from manufacturers are improving taste profiles and variety, making these options more appealing. The growing trend of fitness and wellness also plays a pivotal role as the younger demographics seek nutritious and lower-calorie options, pushing the demand for low-fat alternatives in hummus.

Regular 

The Regular category holds a substantial presence in the Global Hummus Market. Despite the rising health trend toward lower-fat options, many consumers still appreciate the rich flavor and creaminess that regular hummus offers. Traditional hummus, often considered a comfort food, is favored by those who prioritize taste over caloric content. The demand for authentic, full-fat hummus remains strong, particularly among consumers who prefer indulgent options or are not as focused on dietary restrictions. This benefits from brand loyalty, as consumers tend to stick with familiar and nostalgic flavor profiles.

Fat Free 

The Fat Free category is witnessing moderate growth within the Global Hummus Market. While there is a niche audience seeking fat-free options, it remains a smaller compared to the others. Health-conscious consumers may gravitate towards fat-free products due to specific dietary needs or preferences; however, many often perceive these products as lacking in flavor or texture compared to their low-fat or regular counterparts. Limited product variety in fat-free hummus compared to more flavorful alternatives also contributes to its slower adoption. Consequently, while it provides options for certain consumers, fat-free hummus does not dominate market longing as strongly as low-fat varieties do.

Insights On Key Packaging Material

Polymers 

The primary contender for dominating the Global Hummus Market is the polymers category. This is mainly due to their lightweight nature, cost-effectiveness, and flexibility, making them suitable for various packaging requirements. Additionally, polymers such as polyethylene and polypropylene offer excellent barrier properties, preserving the freshness and preventing spoilage of hummus. The convenience of resealable packaging options, which are often made from polymers, aligns well with consumer preferences for ease of use. As the demand for ready-to-eat and easy-to-store products increases, the shift toward polymers for packaging becomes more pronounced, establishing a strong foothold in the market.

Metal 

Metal packaging, particularly aluminum and tin, offers excellent protection against environmental factors and contributes to the long shelf-life of hummus. While it is less flexible than polymers, metal provides a premium appearance and can enhance brand perception. Moreover, metal options are fully recyclable, appealing to environmentally-conscious consumers who prioritize sustainability. As brands increasingly focus on sustainable practices, metal packaging may experience growth, but the advantages of polymers in terms of versatility and cost make it less dominant.

Glass 

Glass packaging represents a premium in the hummus market. Its inert nature ensures that there is no interaction with the product, preserving flavors and freshness. Glass is also a recyclable option and appeals to health-conscious consumers who prefer packaging free of harmful chemicals. Nonetheless, the weight and fragility of glass may deter some manufacturers from using it extensively, preventing it from becoming a dominant choice in the fast-moving hummus market.

Others 

The Others category encompasses various unconventional materials such as paper and biodegradable packaging options. This is gaining traction, driven by the rise of sustainable and eco-friendly packaging solutions. Consumers are increasingly leaning towards products with minimal environmental impact, and innovative packaging solutions fall into this category. However, despite this growing interest, the "Others" classification still represents a smaller portion of the overall market due to limitations in functionality compared to polymers, making it less likely to dominate the market.

Insights On Key Application

Dips

The Sauces & Dips subsegment in the Global Hummus Market is expected to dominate due to rising trends in healthy eating and snacking. Hummus, known for its nutritious profile and versatility, is increasingly embraced as a dipping option for various foods, including fresh vegetables and pita bread. This application benefits from growing consumer awareness of plant-based diets and the demand for low-calorie, high-protein snacks. As more individuals seek convenient yet healthful alternatives, the preference for hummus as a dip elevates its popularity in social and casual dining situations, driving significant growth within this category.

Paste & Spreads

The Paste & Spreads category is seeing increased traction as consumers explore options for healthier spreads to replace traditional butter and margarine. Hummus can be used as a flavorful alternative in sandwiches, wraps, and on toast, aligning with dietary preferences for high fiber and nutrients. The versatility of hummus in meal preparation enhances its appeal, offering consumers an innovative way to enjoy familiar foods while making healthier choices. Additionally, the rise of plant-based diets further supports this as people seek out vegetarian and vegan sources of flavor and nutrition.

Desserts

The Desserts category, while not as prominent as dips or spreads, is showcasing potential as food manufacturers experiment with hummus-based sweet treats. Innovations such as chocolate or vanilla-flavored hummus are gaining attention, particularly among health-conscious consumers looking for guilt-free dessert options. This category appeals to those who prioritize natural ingredients over processed sugars and artificial additives. As consumer interest in healthy desserts grows, the incorporation of hummus into sweet culinary creations may see increased acceptance, thus boosting its presence within this market.

Confectionery

In the Confectionery area, hummus is not traditionally recognized as a primary ingredient, however, specific products are emerging that blend hummus with various sweeteners to create novel confectionery alternatives. The rise of healthy snacking has driven interest in low-sugar, higher-protein sweet options, appealing especially to those mindful of their dietary intake. While this may not dominate, it serves a niche audience that values innovative sweet treats that align with healthier lifestyles. The potential for growth in this exists primarily through creative product development and market education.

Others

The Others category includes diverse applications of hummus not primarily classified under the main applications mentioned. This could feature its use in salads, as an ingredient in various entrées, or in wraps and bowls. Although this category captures a smaller share of the market, it benefits from hummus's versatility in culinary applications, providing alternatives for health-conscious consumers seeking to incorporate plant-based options into their meals. The growth of this category relies on continued consumer education regarding the benefits of hummus, promoting its integration into a wider array of applications and meals.

Insights On Key Distribution Channel

B2C 

The B2C (Business to Consumer) channel is expected to dominate the Global Hummus Market due to the growing trend of health-conscious eating among consumers. With increasing awareness regarding the health benefits of hummus, such as being high in protein and fiber, more individuals are incorporating it into their diets. Supermarkets, grocery stores, and online platforms have expanded their offerings, making hummus more accessible to end consumers. Additionally, marketing strategies aimed at this health-conscious demographic, along with the rise in plant-based diets, significantly contribute to B2C growth. This trend is further bolstered by consumers’ desire for convenience foods, making B2C the leading distribution channel.

B2B 

The B2B (Business to Business) channel is also a vital component of the Global Hummus Market, catering primarily to foodservice sectors such as restaurants, coffee shops, and catering industries. While this is essential for bulk sales and large-scale distribution, its growth is often dependent on the rising demand from businesses seeking healthier meal options to serve their clientele. Companies that cater to niche markets, like health-focused establishments or vegan restaurants, may thrive within this, offering specialized hummus products. However, the overall demand is overshadowed by the more expansive reach of the B2C channel, limiting B2B's dominance.

Insights On Key End User

Household / Retail 

The Household / Retail is expected to dominate the Global Hummus Market. This is primarily due to the increasing health consciousness among consumers and the demand for healthier snacking options. Hummus, being a protein-rich, plant-based dip, aligns perfectly with these consumer trends. The growth of supermarkets and grocery stores further facilitates the availability of hummus products, making them widely accessible to households and individual consumers. Additionally, marketing strategies aimed at enhancing product awareness and variety, including flavored hummus options, have significantly contributed to the rise in retail sales. This growing demand makes the Household / Retail the leading force in the market.

Commercials 

The Commercials sector is characterized by a steady growth attributed to the rising trend of health-oriented dining establishments and food services offering hummus on their menus. Cafés, restaurants, and catering companies are increasingly adopting hummus as a versatile ingredient, appealing to various consumer preferences for healthy and plant-based options. The increasing popularity of Mediterranean cuisine also boosts the demand for hummus in commercial settings. Additionally, promotional partnerships with food distributors further enhance the reach and consumption of hummus in the commercial domain.

Industrial 

The Industrial primarily focuses on large-scale production of hummus for further processing or repackaging. While it holds a smaller share of the overall market compared to the Household / Retail, it is still significant as manufacturers supply hummus to food service operations and packaged food companies. The demand from food processors for high-quality hummus to incorporate into various snacks and meals is contributing to stable growth in this area. However, its growth is often overshadowed by the more visible consumer-facings.

Insights on Regional Analysis:

North America 

North America is expected to dominate the global hummus market owing to its increasing consumer shift towards healthy snacking options and plant-based diets. The region's strong retail sector, particularly in the United States and Canada, provides ample distribution channels for hummus products, fostering growth. Key demographic factors such as a rising health-conscious population and affluent lifestyles are propelling demand for innovative flavors and organic options. Additionally, many consumers are gravitating towards vegetarian and vegan diets, further boosting hummus consumption. North America's established food industry, along with growing awareness around the nutritional benefits of hummus, such as being high in protein and fiber, solidifies its position as the leading market.

Latin America 

Latin America is witnessing gradual growth in the hummus market, primarily driven by a growing awareness of healthy eating habits and international cuisine influence. The rising vegetarian and vegan population in countries like Brazil and Argentina is leading to an increase in demand. However, the market is still in its nascent stage when compared to North America, and consumer education regarding hummus is ongoing. Local manufacturers are beginning to introduce innovative flavors to cater to regional tastes, which may enhance market growth in the coming years.

Asia Pacific 

The Asia Pacific region is emerging as a potential growth market for hummus, primarily due to increasing health consciousness among consumers and a rising interest in Western food trends. Countries like Australia and Japan are introducing hummus as a trendy snack option amidst a growing demand for plant-based alternatives. However, traditional dietary preferences can pose challenges for broader acceptance. The market is characterized by limited awareness and availability, but as global food culture continues to blend, there's potential for growth, especially in urban areas.

Europe 

Europe holds a significant portion of the global hummus market, driven by health trends and the Mediterranean diet's popularity. Nations like the UK, Germany, and France exhibit high demand for hummus as a versatile dip and spread. Increased emphasis on clean label products and organic offerings aligns with modern consumer preferences, further supporting market growth. Nonetheless, competition with local spreads and dips may impact hummus consumption rates despite a favorable market environment, hinting at a dynamic landscape in the region.

Middle East & Africa 

The Middle East & Africa has a deeply rooted history of hummus consumption, and while it holds potential due to cultural connection, the market faces unique challenges. Although countries like Israel and Lebanon are prominent consumers, various socio-economic factors in the broader African landscape may hinder widespread growth. The region’s market dynamics are influenced by local tastes, economic conditions, and the availability of ingredients, making it difficult to establish hummus as a mainstream product throughout Africa.

Company Profiles:

Major contributors to the worldwide hummus industry, including food producers and retailers, foster innovation and expand product diversity to satisfy the increasing consumer appetite for healthful and convenient snack options. Their tactical partnerships and promotional initiatives additionally boost brand recognition and facilitate deeper market integration.

Prominent participants in the hummus industry comprise Sabra Dipping Company, Inc., Tribe Hummus, Athenos, Cedar's Mediterranean Foods, and Mideast Foods. Other noteworthy firms include Ithaca Hummus, Hope Foods, Lantana Foods, and Boar's Head Brand. Additionally, brands such as Yorgo's Tzatziki & Hummus, Oasis Mediterranean, and Roots Hummus are also significant. Whole Foods Market, with its proprietary hummus line, and Mediterranean Snack Foods are other important players in this sector. Moreover, rising contenders like Hummus & Pita Co. and Fresh Cravings are entering the fray. Together, these businesses enhance the variety and accessibility of hummus offerings in the marketplace.

COVID-19 Impact and Market Status:

The Covid-19 pandemic had a profound impact on the worldwide hummus market, disrupting production processes, supply chains, and altering consumer buying habits. This turmoil resulted in a short-term drop in sales, followed by a recovery spurred by a heightened interest in healthy, convenient food choices.

The COVID-19 pandemic had a profound effect on the hummus market, presenting a mix of challenges and new prospects. As lockdowns were implemented, many consumers gravitated towards healthier snacking alternatives, resulting in a heightened interest in hummus as a wholesome option. However, disruptions in the supply chain impacted the availability of ingredients and production capacities, leading to temporary shortages in various areas. Retail sales experienced a significant boost due to the closure of restaurants, with grocery stores and online platforms becoming primary sales channels. In response, brands modified their marketing approaches to highlight health attributes and convenience, aligning with the growing trend of cooking at home. Moreover, the surge in e-commerce prompted numerous hummus manufacturers to bolster their online visibility, enabling direct sales to consumers. Despite facing early hurdles, the market demonstrated resilience, showcasing a strong recovery as consumers increasingly valued health-oriented, plant-based food options. This behavioral shift is expected to have enduring ramifications on the market, fostering innovation and a wider range of products in the aftermath of the pandemic.

Latest Trends and Innovation:

In September 2021, Sabra Dipping Company announced a partnership with the United Nations World Food Programme to support hunger relief efforts, aligning with its community engagement initiatives in the hummus market.

In November 2021, Cedar's Mediterranean Foods acquired the assets of the hummus brand ‘Tribe’, expanding its product offerings and enhancing market presence within the hummus.

In April 2022, Ithaca Hummus launched a new line of organic hummus products, incorporating innovative ingredients like beet and pumpkin, catering to health-conscious consumers and diversifying its product range.

In June 2022, Osem-Nestlé introduced a new range of chilled, ready-to-eat hummus products in Israel, leveraging Nestlé's global distribution network to enhance market penetration.

In January 2023, Tzatziki hummus was launched by Athenos, combining traditional Mediterranean flavors with a modern twist, aimed at attracting younger consumers looking for unique taste experiences.

In March 2023, Hope Foods announced its collaboration with local farms to source organic ingredients for its hummus, focusing on sustainability and transparency in its supply chain, which resonated well with eco-conscious consumers.

In May 2023, the acquisition of the majority stake in the Lebanese-based company Al Wadi Al Akhdar by the multinational group Al Rawabi was completed, enhancing its product portfolio and establishing a stronger foothold in the Middle Eastern markets.

In August 2023, the launch of the hummus variety 'Spicy Harissa' by Bakkavor Group showcased its commitment to innovation, catering to increasing consumer demand for bold flavors in traditional products.

In September 2023, a significant partnership was announced between Whole Foods Market and various small hummus brands to feature exclusive locally sourced products, aiming to promote small businesses and unique regional flavors.

Significant Growth Factors:

The expansion of the hummus market is largely fueled by a rising awareness of health benefits, a variety of flavorful innovations, and the growing adoption of vegan and vegetarian lifestyles.

The hummus sector has witnessed significant expansion driven by various influential factors. Firstly, a growing preference for plant-centric diets, underpinned by heightened health consciousness and the recognized advantages of legumes, has prompted consumers to pursue healthier snack options. Furthermore, the rising prevalence of veganism and vegetarianism worldwide enhances the demand for hummus, celebrated for its protein content and nutritional benefits.

Innovations in the market, including the introduction of flavored and organic varieties, address diverse consumer tastes, thereby increasing its allure. The convenience offered by ready-to-eat hummus products available in retail settings has also spurred its consumption, particularly among busy individuals.

The growth of distribution channels, especially via e-commerce, has improved the accessibility of hummus, facilitating easier purchases for consumers. Additionally, a trend towards clean label products, which are free from artificial additives, resonates well with hummus’s natural composition.

Marketing strategies and awareness campaigns by manufacturers significantly contribute to positioning hummus as a versatile and healthy condiment, further enhancing its popularity. Lastly, the globalization of culinary practices has introduced hummus into various global cuisines, encouraging broader acceptance and consumption. Together, these dynamics have solidified hummus’s status as a foundational element of healthy eating.

Restraining Factors:

Significant challenges in the hummus industry involve variable costs of raw ingredients and heightened rivalry from other types of spreads and dips.

The hummus industry, although witnessing growth, encounters several limiting factors that could hinder its development. A primary obstacle is the escalating rivalry from both established companies and new market players, leading to intensified price competition and squeezed profit margins. Moreover, shifts in the costs of essential ingredients like chickpeas and tahini can interfere with pricing strategies, potentially resulting in financial volatility for producers. The market's susceptibility to evolving dietary preferences presents another challenge; as consumers increasingly turn to alternatives such as plant-based dips, the demand for hummus may wane. Additionally, the diversity in consumer tastes across various regions can complicate marketing efforts, given that some areas favor traditional flavors while others are inclined toward more innovative options. Increased awareness of allergies, particularly to sesame, might also discourage some individuals from purchasing hummus, thus constraining its market reach. Nevertheless, the hummus sector remains vibrant, buoyed by a growing recognition of health benefits among consumers and the rising appeal of Mediterranean cuisine. This indicates that with thoughtful adjustments, there are considerable prospects for creativity and advancement within this dynamic market.

Key Segments of the Hummus Market

By Type 

• Classic Hummus 
• Red Pepper Hummus 
• Roasted Garlic Hummus 
• Black Olive Hummus 
• Lentil Hummus 
• Edamame Hummus 
• White Bean Hummus 
• Others 

By Raw Material 

• Chickpeas 
• Beans 
• Green Peas 
• Red Lentil 
• Eggplant 
• Others 

By Packaging 

• Tubs / Cups 
• Pouch 
• Bottled 
• Jars 
• Others 

By Origin 

• Conventional 
• Organic 

By Emulsion Type 

• Permanent 
• Semi Permanent 
• Temporary 

By Fat Content 

• Regular 
• Low Fat 
• Fat Free 

By Packaging Material 

• Polymers 
• Metal 
• Glass 
• Others 

By Application 

• Paste & Spreads 
• Sauces & Dips 
• Desserts 
• Confectionery 
• Others 

By Distribution Channel 

• B2C 
• B2B 

By End User 

• Household / Retail 
• Commercials 
• Industrial 

Regional Overview 

North America 

• US 
• Canada 
• Mexico 

Europe 

• Germany 
• France 
• U.K 
• Rest of Europe 

Asia Pacific 

• China 
• Japan 
• India 
• Rest of Asia Pacific 

Middle East and Africa 

• Saudi Arabia 
• UAE 
• Rest of Middle East and Africa 

Latin America 

• Brazil 
• Argentina 
• Rest of Latin America