Growing consumption of hummus as a healthy and delicious dip with other food items is driving the global hummus market.
Covid-19 Impact & Market Status
The hummus market has been affected by the COVID-19 epidemic, which has caused disruptions in raw material manufacturing and supply chains, as well as concern about weather conditions and other issues. The outbreak impacted operational efficiencies and value chains due to the rapid closing of national and international borders. Hummus demand is projected to rise in the foreseeable future, as many economies try to resuscitate and standardize their processes.
Furthermore, increased consumer demand for a healthy lifestyle, as well as a shift in focus toward foods that boost immunity, are likely to fuel hummus market growth in the coming years. Hummus producers are also likely to increase their operations by using internet distribution channels. This is owing to a growing tendency for purchasing consumables online.
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Classic Hummus Segment To Remain Atop In Global Hummus Market
The global hummus market is classified into roasted garlic white bean, roasted red pepper, creamy avocado, roasted squash hummus, and others on the basis of type segment. Classic hummus currently has the highest value in the global Hummus Market and is predicted to remain that way during the analysis period. The original hummus flavour is preferred by consumers due to it’s versatility to be consumed as a spread, appetizer or dip and also the fact that it is highly nutritious. Roasted garlic and white bean hummus are also in high demand as they are used in the preparation of several cuisines.
Pouches Segment Held The Largest Market Share
The global hummus market is classified into bottle, bag-in box, pouches, others on the basis of packaging type. Pouches have a significant market share because they offer flexible serving sizes and are easy to package. Consumers prefer non-plastic containers that allow for more storage, hence the jars/bottles are expected to result in more revenue for the Hummus Industry.
Offline Stores Segment Is Expected To Have Highest Market Share
The global hummus market is classified into Convenience stores, supermarkets, hypermarkets, e-commerce, and other on the basis of distribution channels. The offline stores segment gathered highest market revenue. Among offline stores Supermarkets and hypermarkets account for 65.4 percent of the total market share, as consumers can readily access a wide choice of products in these outlets. However, because the product is becoming increasingly popular in convenience stores and e-commerce retailers, it is assisting in the global growth of hummus sales.
North America is Expected To Dominate the Market
North America is the largest global market, accounting for up to almost half of the Hummus Market Share, headed by the United States, and is expected to grow at a rapid pace. This region is known for having a high rate of hummus consumption while also inventing new hummus products. In addition, the number of immigrants from the Middle East is increasing in North America, which has an impact on sales growth. Furthermore, their aggressive marketing and advertising methods are driving up global demand for these products.
As leading market influencers are developing different organic versions to meet changing customer preferences, the global hummus market expects sales to increase even more in the future years.
Hummus is super nutritional source, anti-inflammatory, fiber rich food, low glycemic index, rich source of heart healthy ingredients, promotes weight loss, balances intolerance level, and is easy to add it in the diet. Owing to these benefits the hummus is experiencing rapid adoption as opposed to traditional dips thus fostering remarkable progress in global hummus market.
The key factors such as significant growth in various sauces, dips, and spreads in past few years, growing snack consumption, returning pre-pandemic level leading to restaurant, shops, supermarkets, and hotel operations is boosting the global hummus market.
These factors encourage further adoption of hummus. The hummus market is predicted to grow close to USD 7.4 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 12.17 percent during the forecast period 2019-2029.
The key factors such as increasing demand of consumer for healthy and enjoyable dips, growing snack trends, growing health consciousness among consumers is driving the global growth of hummus market.
People are also leading better lifestyles and consuming foods that boost immunity, which is increasing demand for hummus. Hummus consumption is expected to soar in the next years, especially in developed countries, where it is quickly becoming a breakfast staple. The leading market drivers in the hummus market provide consumers with a wide range of tastes and unique hummus recipes, which has helped them attract a wider audience and expand their offerings to existing clients. Furthermore, rising demand from emerging nations, as well as modernization and technological developments in production techniques, will generate new chances for the hummus market.
Because of fluctuating raw material prices, the global hummus market may face market restrictions. Various types of components are bound to be tried with so many developments going on with the recipe. Many raw materials can become expensive in order to maintain their healthy standard. But, its growing importance throughout many worldwide places can increase their price value in global hummus market.
The key players in global hummus market are Hummus Goodness, Fountain of Health, Hope Foods, Tribe Hummus, Strauss Group, Haliburton International Foods, Cedar’s Mediterranean Food, Bakkavor Group, SABRA DIPPING, and Nestle among others. Companies in the market are using a variety of tactics to extend their presence globally and satisfy the rising demand from end-users, including product development, facility expansions, and mergers and acquisitions.
Latest Innovations in the Hummus Market: A Snapshot
- In December 2021 Sabra, which makes the favourite hummus for Americans and Fifth Season, a food system pioneer and leader in robotic farming, decided to produce a more convenient and sustainable alternative to salad lovers. Salad kits including sustainably farmed greens combined with creamy, plant-based hummus, guacamole, and nutritious grains were produced by the mission-aligned firms.
Hummus Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 7.4 billion|
|Growth Rate||CAGR of 12.17 % during 2021-2028|
|Segment Covered||Type, Packaging, Distribution Channel, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||Hummus Goodness, Fountain of Health, Hope Foods, Tribe Hummus, Strauss Group, Haliburton International Foods, Cedar’s Mediterranean Food, Bakkavor Group, SABRA DIPPING, and Nestle among others.|
Key Segments of the Global Hummus Market
Type Overview, 2019-2029 (USD Billion)
- Roasted Garlic White Bean
- Roasted Red Pepper
- Creamy Avocado
- Roasted Squash Hummus
Packaging Overview, 2019-2029 (USD Billion)
- Bag-In Box
Distribution Channel Overview, 2019-2029 (USD Billion)
Regional Overview, 2019-2029 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and South Africa