Gluten is a protein group that is commonly found in foods such as wheat, barley, rye, and other cereal products. It is responsible for the soft, chewy texture found in most gluten-containing cereal-based products. Gluten has numerous beneficial functions in the food we consume, so it is found in a wide range of food products, including beverages. However, people do show intolerance and allergy towards the consumption of gluten rich products, and this has posed problem to the food industry. This problem lead to the production of gluten free products which serve as an alternative to gluten rich products.
The global gluten free products market size is predicted to reach over USD 49 billion by 2028. This can be ascribed to the increase in application in different food industries and the health benefits associated with consumption. Other factors such as major market players are focusing on new innovations to entice consumers to consume gluten-free items.
However, lack of awareness of the celiac disease among individuals globally will hamper the growth of the market. Moreover, increase in demand for gluten free products create lucrative opportunities for manufacturers in the upcoming years.
Gluten Free Products Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 49 billion|
|Segment Covered||Type, Distribution Channel, Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, Middle East and Africa|
|Key Players Profiled||Valeo Foods Group Limited, Hain Celestial Group, Inc., Kellogg Company, ConAgra food Inc., The Kraft Heinz Company, Freedom Foods Group Limited, Mondelez International Inc., Koninklijke Wessanen N.V., Quinoa Corporation, and General Mills, Inc.|
Key Segments of the Global Gluten Free Products Market
Type Overview, 2019-2028 (USD Million)
- Pizzas and Pastas
- Bakery Products
- Condiments & Dressings
- Snacks & RTE Products
Distribution Channel Overview, 2019-2028 (USD Million)
- Drug stores & Pharmacies
- Conventional Shops
- Specialty Stores
Regional Overview, 2019-2028 (USD Million)
- Rest of Europe
- Rest of Asia-Pacific
Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global gluten free products market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global gluten free products market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the gluten free products industry and their strategic initiatives for product development.
- The study covers a qualitative and quantitative analysis of the market segmented based on component, application, and industry vertical. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global gluten free products market. The report will benefit every stakeholder involved in the gluten free products market.
- Managers within the gluten free products industry looking to publish recent and forecasted statistics about the global gluten free products market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of the global gluten free products market.
- Analysts, researchers, educators, strategy managers, and government institutions looking for insights into the market to determine future strategies.
The growing number of celiac disease patients and gluten intolerance are anticipated to drive market growth in the coming future. More than 80% of this population is unaware that they have celiac disease. There is growth in the availability of gluten-free products due to the increase in number of celiac disease patients. Furthermore, increase in demand from millennial, enhanced distribution channels, and enhancement in marketing activities boost the market growth. The effect of these drivers is anticipated to grow substantially owing to rise in investment by small and medium-sized food manufacturing companies.
The rise in the number of working women has surged the dependency of the consumers on gluten-free ready meals and convenience food. This in turn has increased demand for shelf-stable and convenient foods, boosting the growth of the gluten-free products market. Moreover, the rapid expansion of large retail formats globally, such as convenience stores, specialty stores, and drugstores and pharmacies, boost demand for gluten-free products. Consumers are expected to buy gluten-free products as they become more concerned about health-related diseases including vaccine-preventable diseases and physical inactivity and others.
Based on the type segment, the market is bifurcated into pizzas and pastas, bakery products, condiments & dressings, snacks & RTE products. In 2020, the bakery products segment accumulated the largest market share and it is likely to maintain its dominance throughout the forecast years. The growth of this segment is largely ascribed to the rising demand from millennials along with rise in demand for nutritional rich foods items.
Distribution Channel Segment
Based on the distribution channel, the market is segmented into drug stores & pharmacies, conventional shops, and specialty stores. The conventional shops segment gathered the maximum market share in 2020 and it is likely to retain its dominance throughout the forecast years. Convenience stores assist manufacturers in launch their products in the market and cater to a large consumer base. When purchasing products at convenience stores, customers are more concerned with the overall shopping experience.
The North America region is likely to hold for the largest market share during the forecast years. This is attributed to the high awareness about gluten free products, presence of key market players, diagnosed celiac patients, and higher purchasing power of the consumers are some factors propelling the gluten-free food market in the region. However, Europe is expected to grow rapidly in the gluten-free products due to the increase in popularity among the millennial and the surge in demand for variety food items. Asia Pacific is likely to witness the fastest growth owing to the increasing consumption of healthy diet foods and the unique marketing strategies adopted by key manufacturers to capture a substantial market share. The regional market conditions are highly promising due to factors such as the increasing internet penetration, booming e-commerce market, and favorable demographics. Australia was the largest market for gluten-free products in the region, accounting for a dominant revenue share of 23% in 2020. Consumers in the country include not only individuals suffering from celiac disease or gluten-intolerance/ sensitivity, but also those who are health-conscious and require these products for weight management.
The major players of the global gluten-free market are Valeo Foods Group Limited, Hain Celestial Group, Inc., Kellogg Company, ConAgra food Inc., The Kraft Heinz Company, Freedom Foods Group Limited, Mondelez International Inc., Koninklijke Wessanen N.V., Quinoa Corporation, and General Mills, Inc. The players in the gluten-free products market have adopted various development strategies to expand their market share, increase profitability, and remain competitive in the market. The majority of the companies are vertically integrated for manufacturing gluten-free foods. This provides them with a much improved product portfolio, driving their sales. Various family owned companies supply gluten free products to local or selected regions.