The size of the global market for flexible banners was estimated to be USD 2.49 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% to reach US$ 4.2 billion by 2031.

Key factors driving the flex banner market growth include cost effectiveness along with easy availability and quick deployment. Moreover, because of their lasting image of being a noteworthy mass medium for advertisement, flex banners are continuously witnessing a healthy growth since past few years, besides a large and colorful banner is capable of creating even more staggering impact.

The global flex banner market has been segmented by different types, application and geography. Further, type segment of the market has been bifurcated into backlit and frontlit. Likewise, application segment of flex banner market across the globe has been sub-segmented into BFSI, retail, entertainment and sports & leisure. Application segment of the market is led by retail sector owing to its reliability as well as a lower investment advertising tool. Furthermore, as a result of mindboggling competition happening among the companies of retail sector, they ought to advertise their unique features, for which flex banners offers an effective brand campaign functionality. Besides, retailers are more and more relying over these backlit as well as front lit boards for easy communication among store operations and consumers.

Geographically, global market of flex banner has been segregated into several key regions covering North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. Asia- Pacific is the booming market of flex banner, where China and India contribute the major share respectively. The growth of the regional market is due to rising rate of literacy rate, flourishing economy plus constant demand for printing and packaging requirements.

The global market for flex banners is vastly fragmented, with number of prominent players operating in its competitive edge. Moreover, several local players as well as small scale companies account for a majority of the flex banner market share. Some of the key players in global market include Ultraflexx, Qrex Flex, Pioneer Flex, LG Hausys, 3M, Cooley Brand and Hongshida.

Flex Banner Market Scope

Key segments of the global Flex Banner market

Raw Material (USD Billion)
                    •    PVC
                    •    Fabric
                    •    Others
End Use (USD Billion)
                    •    BFSI
                    •    Retail
                    •    Entertainment
                    •    Sports & Leisure
                    •    Others
Regional Overview, (USD Billion)
        •    North America
                o    U.S.
                o    Canada
                o    Mexico
        •    Europe
                o    UK
                o    Italy
                o    France
                o    Germany
                o    Russia
                o    Rest of Europe
        •    Asia-Pacific
                o    China
                o    Japan
                o    Korea
                o    India
                o    Southeast Asia
                o    Rest of Asia-Pacific
        •    Middle East & Africa
                o    Saudi Arabia
                o    UAE
                o    Egypt
                o    Nigeria
                o    South Africa
                o    Rest of Middle East & Africa
        •    Central & South America
                o    Brazil
                o    Argentina
                o    Colombia
                o    Rest of South America