Market analysis and insights

The global Feminine Hygiene Product Market , or With a 4% CAGR from 2023 to 2032, the size of the feminine hygiene market, which was around USD 22 billion in 2022, is expected to rise significantly.

The industry is fuelled by a variety of factors, such as women’s growing awareness of the value of personal hygiene, Growing desire for premium and organic goods, increasing disposable incomes, expanding urbanisation, and government-sponsored campaigns to improve menstrual hygiene. Sanitary pads, tampons, menstrual cups, panty liners, internal cleansers and sprays, and disposable razors and blades are the main products of the worldwide feminine hygiene product market. Menstrual care, vaginal care, and hair removal are the three primary applications of the global market for feminine hygiene products. Five primary regions make up the segmentation of the global market for feminine hygiene products: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

The effort to remove the stigma associated with menstruation is gaining momentum. Due to this, more people are becoming aware of the stigmas associated with menstruation and the necessity for improved accessibility to feminine hygiene products. The market for feminine hygiene products is anticipated to expand overall in the upcoming years. The industry is fuelled by several factors, such as rising disposable incomes, increased demand for high-end and organic products, and greater awareness of the value of personal cleanliness among women.

Feminine Hygiene Product Scope :

Market Definition

Engineers, architects, and artists can use The term “feminine hygiene product” refers to any personal care item used for menstruation, discharge from the vagina and other biological functions involving the vulva and vagina. Menstrual pads, tampons, pantyliners, menstrual cups menstrual sponges and period pants are examples of items that are used during menstruation and can also be referred to as menstrual hygiene goods. Douses, feminine wipes, and soap are examples of items used in feminine hygiene that are also intended to clean the vulva or vagina. You can either buy disposable or reusable feminine hygiene products. Products for disposable feminine hygiene include sanitised sanitary napkins and pantyliners. Reusable feminine hygiene items include sponges, menstrual cups, cloth pads, period panties, and period panties.

To maintain proper menstrual health and hygiene, feminine hygiene items are crucial. They aid in odour absorption, leak prevention, and menstrual flow absorption. The vulva and vagina can be kept clean and healthy with the aid of feminine hygiene products.

Key market segments

Insights on Key Products

With a market share of more than 60%, sanitary pads are the absolute dominant feminine hygiene product on the planet. This is a result of their accessibility, practicality, and usability. Menstrual cups are becoming more and more popular, though, thanks to their affordability and favourable effects on the environment. With a market share of more than 60%, sanitary pads are the most dominant feminine hygiene product on the planet. They are well-liked since they are inexpensive, practical, and simple to use. To accommodate the demands of various women, sanitary pads come in a wide range of sizes, shapes, and absorbencies.

Tampons

Another well-liked item for feminine hygiene is the tampon. To capture menstrual flow, they are placed into the vagina. Tampons come in a range of sizes and absorbencies. Women who are engaged in physical activity or who wish not to experience the heaviness of a sanitary pad should consider using tampons.

Menstrual cups

To collect menstrual flow, menstrual cups, reusable feminine hygiene items, are put into the vagina. The lifespan of a menstrual cup is up to 12 hours, and they are constructed of silicone or latex. Due to their low cost and favourable environmental effects, menstrual cups have grown more and more common.

Panty liners

Thin, absorbent pads called panty liners are worn inside knickers to stop spotting, vaginal discharge and light menstrual flow. Additionally, there are numerous sizes and absorbencies of panty liners.

Internal cleansers and sprays

For vulva and vaginal cleaning, internal cleansers and sprays are employed. Liquids, gels, and foams are just a few of the different forms they come in. While not essential for good hygiene, internal cleaners and sprays may be beneficial for certain women.

Disposable Razors and Blades

Disposable razors and blades To remove pubic hair, disposable razors and blades are used. Female users most frequently use disposable razors and blades. Although they might irritate the skin, they are practical and inexpensive.

Insights of key applications

With a market share of more than 80%, menstrual care commands the largest segment of the global market for feminine hygiene products. This is because proper menstrual hygiene and care are necessary to maintain. With a market share of more than 80%, menstrual care commands the largest segment of the global market for feminine hygiene products. This is because proper menstrual hygiene and care are necessary to maintain. Sanitary pads, tampons, as well as menstrual cups, among other menstrual care items, aid in absorbing menstrual flow, preventing leaks, and minimising odours. Vaginal care The market for feminine hygiene products worldwide also includes key applications for vaginal care. The vulva and vagina are kept clean and healthy with the use of vaginal care products including feminine wipes, douches, and washes. Infections as well as other health issues can be avoided with the aid of vaginal care products. Hair removal Women frequently remove their hair, and the global feminine hygiene product market includes several hair removal products, including disposable razors along with blades, shaving creams, and depilatory lotions. Personal hygiene and beauty can be improved with the use of hair removal products.

Insights on regional analysis

The region that dominates the market for feminine hygiene products worldwide is Asia Pacific. This is because there are a lot of women in the area and because people are becoming more conscious of their cleanliness and have more disposable income. With a market share of more than 40%, Asia Pacific is the region with the greatest dominance in the world market for feminine hygiene products. This is because there are a lot of women in the area and because people are becoming more conscious of their cleanliness and have more disposable income.

North America

With a market share of more than 30%, North America ranks second globally in the production of feminine hygiene products. Due to women’s high discretionary incomes and the rising demand for high-end goods, the market in North America has been motivated by these factors.

Europe

With nearly 20% of the global market share for feminine hygiene products, Europe is third in terms of size. The market in Europe is being pushed by rising menstrual hygiene and health awareness as well as rising demand for environmentally friendly goods.

South & Central America and the Middle East & Africa

The smallest regions in the world’s market for feminine hygiene products are South and Central America and the Middle East and Africa, which together hold less than 10% of the market. However, both markets are anticipated to expand quickly in the upcoming years due to rising disposable incomes and increased awareness of personal cleanliness.

Key players

Menstrual cups, sanitary pads, tampons, pantyliners, internal cleansers and sprays, disposable razors, and razor blades are just a few of the feminine hygiene products that these businesses sell. The leading companies in the international market for feminine hygiene products are: Procter & Gamble, Kimberly-Clark, Johnson & Johnson, Essity, Kao Corporation, Unicharm Corporation, Edgewell Personal Care, Hengan International Group, Ontex, TZMO SA Group, Cora.

Covid-19 Impact and Recovery Analysis

However, in this post-pandemic phase, The market for feminine hygiene products has been significantly impacted by the COVID-19 outbreak. Manufacturing and supply chains were disrupted in the early phases of the epidemic, which caused product shortages in several areas. Additionally, amid the pandemic-related economic slowdown, customers were reluctant to invest money in unnecessary things. Changes in the purchasing and use of feminine hygiene products have also been brought about by the pandemic. As an illustration, home delivery services and internet sales have both increased. Menstrual cups are one example of reusable goods that some women are currently using to conserve money and cut trash. The global market for feminine hygiene products has seen a varied response to the COVID-19 outbreak. The market has now rebounded and is anticipated to keep expanding in the upcoming years, despite some difficulties in the pandemic’s early phases. The effects of COVID-19 on the market for feminine hygiene products around the world can be seen. According to a Menstrual Health Alliance India survey, over 82% of makers of feminine hygiene products in India had to halt production during the epidemic because of lockdown regulations and social isolation.

In the early days of the pandemic, there were accounts of scarcity of feminine hygiene products at several stores in the United States. During the pandemic, there has been a trend towards online purchases of feminine hygiene products. To preserve money and cut trash, some women are beginning to embrace reusable goods like menstruation cups. Despite the difficulties caused by the epidemic, it is anticipated that the market for feminine hygiene products will expand over the next few years. This is brought on by a variety of factors, such as women’s increased awareness of the value of good personal hygiene, growing disposable incomes, and rising demand for high-end and organic goods.

Latest trends and analysis

Here are some of the most recent advancements in the market for feminine hygiene products around the world, along with the year that each one took place:

2023:

• In India, Procter & Gamble has introduced new organic cotton sanitary pads: Under its Whisper brand, Procter & Gamble has introduced a new line of sanitary napkins made of organic cotton in India. The brand-new pads are devoid of hazardous chemicals and made of 100% certified organic cotton. 

• Under its U by Kotex brand, Kimberly-Clark introduces a new menstruation cup: Under its U by Kotex brand, Kimberly-Clark has introduced a new menstruation cup. The new cup is created with soft, medical-grade silicone and is meant to be convenient to use. 

• Launching a new online store for feminine hygiene goods is Johnson & Johnson: Carefree Connect is a new online storefront from Johnson & Johnson for feminine hygiene goods. The website provides a range of goods, such as sanitary pads, tampons, and pantyliners, as well as informational materials on menstrual hygiene and health.

2022:

• Essity introduces a new line of environmentally friendly feminine hygiene products: Libresse Pure is the name of a new line of environmentally friendly feminine hygiene products introduced by Essity. The brand-new goods are composed of plant-based components and come in recycled packaging. 

• Launch of a New Menstruation Cup by Kao Corporation Under the Laurier Brand: Kao Corporation has introduced a new menstruation cup under the Laurier brand. The new cup is created with soft, medical-grade silicone and is meant to be convenient to use. 

• In Japan, Unicharm Corporation introduces new organic cotton sanitary napkins: Under the Sofy brand, Unicharm Corporation has introduced a new line of sanitary napkins made of organic cotton in Japan. The brand-new pads are devoid of hazardous chemicals and made of 100% certified organic cotton.

Significant Growth Factors

Feminine hygiene products are in higher demand as women become more conscious of the value of maintaining good personal hygiene. The market for feminine hygiene products is growing as a result of increasing financial resources in developing nations. Female hygiene products that provide higher comfort, protection, as well as efficiency are drawing more and more women who are prepared to spend more money on them. Additionally, they seek out items that are created from sustainable and organic resources. The market for feminine hygiene products is expanding, and this is in part due to the global trend of urbanisation. Women have a higher chance of being exposed to new goods and brands as they relocate to urban areas. Governments everywhere around the globe are implementing measures to promote menstrual hygiene as they become more aware of its significance. Due to this, the industry is expanding as people become more aware of feminine hygiene products.

In addition to this, the market for feminine hygiene products is expanding due to the increasing acceptance of purchasing goods online and the expansion of ecologically sound feminine hygiene products. Overall, the market for feminine hygiene products is predicted to grow in the upcoming years due to a variety of factors, such as women’s growing awareness of the value of good personal hygiene, rising disposable incomes, an increasing need for premium and natural goods, growing urbanisation, and government attempts to support menstrual health.

Restraining factors

There is still shame associated with menstruation in many regions of the world. Women might be reluctant to use or buy feminine hygiene products as a result of this. Due to a lack of resources or poverty, women may not have the availability of feminine hygiene products in several developing nations. In developing nations in particular, feminine hygiene products can be very expensive. Because of this, some ladies could find them to be unaffordable. Reusable sanitary pads and tampons are just two examples of feminine hygiene items that can harm the environment.

The need for environmentally friendly alternatives is rising as a result. Despite these impediments, the market for feminine hygiene products is predicted to expand in the upcoming years due to a variety of factors, such as women’s growing awareness of the value of personal hygiene, expanding disposable incomes, and rising demand for high-end and organic products. Some of the limiting constraints are being addressed by producers of feminine hygiene products. For instance, they are creating more environment friendly goods and funding educational initiatives to lessen the stigma associated with menstruation.