Owing to benefits such as good vibrations useful for therapeutic effects, alleviation in muscular strains and pains, relaxation, effective integration of user needs, customized designs, and sound therapeutic effect, electric massagers are experiencing rapid adoption as opposed to traditional massage practices like use of hands, thumbs, elbows, forearms, or feet, thus fostering progress in global electric massagers market.
Covid-19 Impact & Market Status
The covid-19 led complete and partial lockdowns both impacted the demand and supply side of the manufacturing fuel flaps sector of the global electric massagers market. The demand side was impacted due to reduced disposable incomes, reduced mobility, financial issues leading to downturn in economic activities. Furthermore, the supply side was impacted due to shortage of raw material supply, labor shortages, mobility restrictions, and shutdown commercial operations and beaut and healthcare centres like salons and massage centers. This heavily reducing the demand of electric massagers and hampered global electric massagers market. However, for market fortification and sustenance, manufacturers sought alternative strategies steadily improving the overall market performance of global electric massagers market. Furthermore, the subsequent gradual reopening of the economy helped global electric massagers market regain momentum.
The global Electric Massagers market size is expected to reach close to $11.4 billion by 2029 with an annualized growth rate of 8.9% through the projected period.
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This global electric massagers market report provides a comprehensive study to the market players to help respond to the emerging needs and stay resilient. It provides critical knowledge about the market to defend the markets, do systematic investment plans, make strategic decisions about technology, business trends, and commercial orientation. This global electric massagers market report updated with the Covid-19 impact analysis shares knowledge on the global electric massagers market, technical know-how, and especially insights to overcome the daunting challenges ahead. Market players can use this valuable knowledge to benefit themselves and their company.
Muscle Massager Type Electric Massagers to Emerge as the Most Lucrative Segment
The global electric massagers market is classified into foot massager, electric back massager, professional massager, muscle massager, pulse massager, palm massager, massage chair, and others based on type. Among these, the muscle massager is poised for rapid growth in forecast years as well as held largest market share in global electric massagers market. The key benefits of muscle massager such as good vibrations useful for therapeutic effects, alleviation in muscular strains and pains, relaxation etc are increasing its demand in the global electric massagers market.
Metering Downstream Field to Remain Atop
The global electric massagers market is classified into healthcare, residential, and commercial based on end user. Among these, the healthcare segment accounted for substantial market share due to increasing health, leisure and beauty activities across the globe in popularity, and users emphasizing on self-help & advanced health practices.
Online Distribution Channels to Ensure Revenue Maximization
The global electric massagers market online distribution channels, retail offline stores, point-of-sales network, speciality stores, and others based on Mode of Distribution. Among these, the online distribution channels gathered maximum revenue in global electric massagers market due to factors advanced healthcare products available on e-com websites, decreased mobility due to pandemic enabling users to opt safe and convenient options.
North American Region to Render Ample Investment Avenues
Among all the major geographic regions, North America is the best performing region in 2020 and is exacted to witness substantial market growth in future owing to factors like increasing health, leisure and beauty activities in popularity across key countries like US and Canada, growing manufacturers’ interest in designing advanced healthcare products, and shifting preferences of users from using manual massagers to electric massagers have increased sales expansion of electric massagers in North America’s market share in global electric massagers market.
Moreover, the countries like US and Canada have the presence of multinational firms having global presence with worldwide customers. Moreover, in order to meet rising demand of residential, commercial, and healthcare field have improved its growth in global electric massagers market.
Additionally, technological developments owing to dominance of several research initiatives, commercial mergers of research institutes with leading companies, besides corporate M&A agreements are clearly improving growth feasibility in the region. Following suit the European market is also emerging as a lucrative region based on similar market dynamics. Moreover, in the forecast years, the Asia Pacific region is also likely to emerge as a significant region in global electric massagers market backed by intense developments across emerging countries such as China and India.
The need for changing the attitudes and perceptions of existing massagers of consumers and therapists and has accentuated the reliance on electric massagers.
Rapid applications of electric massagers in healthcare, residential, and commercial industries for relaxing muscles, improving blood circulation, physical and mental fitness are fostering remarkable progress in the global electric massagers market.
Advantages such as reduction in stress & increased relaxation, muscle recovery, pain relief and tension, improved circulation, energy & alertness, balanced heart rate & blood pressure, improved immune functions etc encourage further adoption of electric massagers.
Electric massagers are uniquely designed devices promote well-being through relaxation, de-stressing
and relieving muscle tension. The electric massager operates using electric power and simulates the performance of massager or professional masseuse. The massager moves in such a way that can target the muscle and help improve blood circulation, increase the flow of oxygen to tissues, and other therapeutic benefits.
Factors like increasing health, leisure and beauty activities across the globe in popularity, users emphasizing on self-help & advanced health practices, growing manufacturers’ interest in designing advanced healthcare products, and shifting preferences of users from using manual massagers to electric massagers have increased sales expansion of electric massagers thereby propelling the global electric massagers market.
However, some disadvantages of electric massagers like difficulties in use, significant prices, health injuries from electric shocks, short-term effect on relieving pain, inappropriate for chronic illnesses, lack of knowledge shifting user preference for manual hand massage over electric massager is hampering the market growth of global electric massagers market. Furthermore, the marketing issues, and growing attraction for traditional massage practices for more sensitive and effective results is also major factor depriving the global electric massagers market growth.
Conversely, some new massagers launched in the market having speed settings allowing user to pinpoint muscles to relieve ache and soreness, covid-19 pandemic enabling use of safe and convenient options than traditional ones, increasing health, leisure and beauty activities across the globe in popularity are anticipated to be growth opportunity to the global electric massagers market.
The major players in global electric massagers market are Panasonic, Medisana GmbH, Omron, Dr. Physio, LURACO Technologies, Shenzhen Relcare Electronics, Joicom, and MedMassager among others. The manufacturers to boost sales are launching products ranging from aromatherapy oils, promote relaxation, to product that are more sport oriented. Additionally, the manufacturers developing electric massagers focusing user needs, innovative design skills, and other market needs. This is increasing their market share in global electric massagers market.
Latest Innovations in the Global Electric Massagers Market: a Snapshot
- Luraco Technologies, the Texas based firm recently launched iRobotics 7 PLUS Medical Massage Chair. The 7Th generation product integrated with novel technologies has all features that provide massage therapy, health enhancement, and entertainment features.
AiTreat, a start-up company based in Singapore recently launched AI driven healthcare machine that provides highly customized massage therapy to patients. The AI driven machine is called Expert Manipulation Massage Automation (EMMA).
Electric Massagers Market Scope
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2029 |
| Study Period | 2018-2029 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2029 | USD 11.4 billion |
| Growth Rate | CAGR of 8.9 % during 2019-2029 |
| Segment Covered | Product Type, End- User, Regions |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | OSIM International Pte. Ltd., JSB Healthcare, Bossman Brands, Inc., Prospera, Beurer GmbH, Xiamen Comfort Science & Technology Group Co., Ltd., Casada International GmbH, and RoboTouch. |
Key Segments of the Global Electric Massagers Market
Type Overview, (USD Billion)
- Foot massager
- Electric back massager
- Professional massager
- Muscle massager
- Pulse massager
- Palm massager
- Massage chair
- Other
End User Overview, (USD Billion)
- Healthcare
- Residential
- Commercial
Mode of Distribution Overview, (USD Billion)
- Online distribution channels
- Retail offline stores
- Point-of-sales network
- Speciality stores
- Others
Regional Overview, (USD Billion)
North America
- U.S
- Canada
Europe
- Germany
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
South America
- Mexico
- Brazil
- Rest of South America
Middle East and South Africa
Frequently Asked Questions (FAQ) :
The electric massager market growth will increase by USD 11.4 billion during forecast period.
The global electric massager market is expected to grow at a CAGR of 8.9 % from 2022 to 2029.
Electric massager market segmented by Type (foot massager, electric back massager, professional massager, muscle massager, pulse massager, palm massager, massage chair, other), End User (healthcare, residential, commercial), Mode of Distribution (online distribution channels, retail offline stores, point-of-sales network, specialty stores, others) and Region (North America, Europe, Asia Pacific, Middle East and Africa, and South America).
North America region is likely to be the largest and fastest-growing region.
OSIM International Pte. Ltd., JSB Healthcare, Bossman Brands, Inc., Prospera, Beurer GmbH, Xiamen Comfort Science & Technology Group Co., Ltd., Casada International GmbH, and RoboTouch.