Global E-Cigarette Market Size 2017 by Type (Disposable, Rechargeable, Modular), By Region and Forecast 2018 to 2025
Dec 2018
Total Pages: 70
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The global e-cigarette market size was valued at USD 14.53 billion in 2017. The global e-cigarette market is driven by the shift in consumer preference for the less harmful alternative in the form of electronic cigarettes as compared to regular smoking.
Electronic cigarettes or e-cigarettes are battery operated devices which emit doses of vapour nicotine, or non-nicotine solutions for inhalation. The main of such cigarettes is to simulate the sensation of tobacco smoke, but without the smoke. E-cigarettes are marketed as an aid to reduce or quit smoking completely. E-cigarettes have become more popular than tobacco cigarettes. The electronic cigarettes have surpassed the tobacco products and have become the most commonly used nicotine product, especially among the teenagers. The most predominant among the global e-cigarette market trends is its inexpensiveness as compared to the regular pack of cigarettes. For instance, a pack a day smoke can save approximately USD 1,200 per year by switching to the lower costing e-cigarettes. This is mainly driving the global e-cigarettes market size.
The market for e-cigarette witnessed a tremendous growth post 2000. The main factors which have driven the sales of electronic cigarettes globally are affordability of e-cigarettes, elevated advertising and promotional activities, and enforcements of smoking ban at public places. The use of e-cigarettes have majorly risen as the use of traditional cigarettes have started witnessing a rapid decline among both adolescents and the adults.
The rapidly expanding global e-cigarette market size can be attributed to the marketing of e-cigarettes as a less harmful alternation to tar-burning cigarettes. However, in a recent study held in 2017 by the American Journal of Medicine reported that non-smoking adults were four times likely to start smoking cigarettes after the use of e-cigarettes for about 18 months. However, to tackle this problem, the manufacturers of e-cigarettes are taking measures such as mandatory age limit for purchasing e-cigarettes. For instance, Juul, a U.S. based e-cigarette maker, do not sell to users below 21 years and refrains from marketing to teenagers. Furthermore, the company also pledged USD 30 million to campaign against underage use. Such initiatives are expected to sustain the market growth during the forecast period.
The global e-cigarette market size is dominated by the modular type e-cigarettes as it offers greater customization, and has overtaken rechargeable models as the most preferred type of device. Modular e-cigarettes can be refilled by the user, but it also allows the user to regulate the power from the batteries to the atomizer. The modular type overshadowed rechargeable and disposable type, garnering more than 60% of the global e-cigarette market share.
As e-cigarettes have started to bypass many health risks associated with tobacco smoking, and have offered a healthier alternative to cigarettes as compared to the conventional forms of nicotine intake. However, the risk of youngsters and teenagers getting addicted to this product is an issue of growing concern among health associations across the globe. Therefore, governments have taken actions such as preventing access by youths, regulation of marketing, and educational initiatives targeting the youths and the young adults.
North America generated the largest revenue in the global e-cigarette market with revenues exceeding USD 6 billion in 2017. The U.S. e-cigarette market constituted the largest share in this region with almost 90% market share. U.S. imported nearly USD 342 million worth e-cigarettes in 2016 from 41 countries, and China accounted for nearly 91% of the total imports. This huge demand for e-cigarettes can be attributed to the large working population present in the U.S. who are switching to less harmful electronic cigarettes in an attempt to reduce or completely quit ta-burning cigarettes. Furthermore, the excessive marketing activities is also playing a major in driving the demand for e-cigarettes in this region. The manufacturers spent approximately USD 759 million on smokeless tobacco advertising and promotional activities.
Key segments of the global e-cigarette market
Type Overview, 2015-2025 (USD million)
- Disposable
- Rechargeable
- Modular
Regional Overview, 2015-2025 (USD million)
- North America
- U.S.
- Rest of North America
- Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Rest of Latin America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global e-cigarette market industry.
- The market for e-cigarettes has developed rapidly. A diverse and dynamic industry has emerged, providing a wide range of devices through newly established production and distribution network.
- In addition to different types of e-cigarette device, the market is expanding its range of flavors and nicotine strengths in response to the evolving consumer preferences.
- During the course of the study, we observed that the countries with higher cigarette prices tend to have higher e-cigarette penetration. The difference in price between combustible tobacco and e-cigarettes is a key factor in consumers’ decision making.
What does the report include?
- The study on the global e-cigarette market includes qualitative factors such as drivers, restraints, and opportunities
- Additionally, the market has been evaluated using the value chain and Porter’s Five Forces’ analysis
- The study covers qualitative and quantitative analysis of the market segmented on the basis of type, application and region. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments
- The study includes the profiles of key players in the market with a significant global and/or regional presence
Who should buy this report?
This study is suitable for industry participants and stakeholders in the global e-cigarette industry, who want an in-depth insight into the movement of the consumer preference. The report will benefit:
- Executives of e-cigarette manufacturing companies.
- Managers within financial institutions looking to publish recent and forecasted statistics pertaining to e-cigarettes
- Venture capitalist looking into investing capital
- Government organizations, regulatory authorities, policymakers and financial organizations.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies
The global e-cigarette market size was valued at USD 14.53 billion in 2017. The global e-cigarette market is driven by the shift in consumer preference for the less harmful alternative in the form of electronic cigarettes as compared to regular smoking.
Electronic cigarettes or e-cigarettes are battery operated devices which emit doses of vapour nicotine, or non-nicotine solutions for inhalation. The main of such cigarettes is to simulate the sensation of tobacco smoke, but without the smoke. E-cigarettes are marketed as an aid to reduce or quit smoking completely. E-cigarettes have become more popular than tobacco cigarettes. The electronic cigarettes have surpassed the tobacco products and have become the most commonly used nicotine product, especially among the teenagers. The most predominant among the global e-cigarette market trends is its inexpensiveness as compared to the regular pack of cigarettes. For instance, a pack a day smoke can save approximately USD 1,200 per year by switching to the lower costing e-cigarettes. This is mainly driving the global e-cigarettes market size.
The market for e-cigarette witnessed a tremendous growth post 2000. The main factors which have driven the sales of electronic cigarettes globally are affordability of e-cigarettes, elevated advertising and promotional activities, and enforcements of smoking ban at public places. The use of e-cigarettes have majorly risen as the use of traditional cigarettes have started witnessing a rapid decline among both adolescents and the adults.
The rapidly expanding global e-cigarette market size can be attributed to the marketing of e-cigarettes as a less harmful alternation to tar-burning cigarettes. However, in a recent study held in 2017 by the American Journal of Medicine reported that non-smoking adults were four times likely to start smoking cigarettes after the use of e-cigarettes for about 18 months. However, to tackle this problem, the manufacturers of e-cigarettes are taking measures such as mandatory age limit for purchasing e-cigarettes. For instance, Juul, a U.S. based e-cigarette maker, do not sell to users below 21 years and refrains from marketing to teenagers. Furthermore, the company also pledged USD 30 million to campaign against underage use. Such initiatives are expected to sustain the market growth during the forecast period.
The global e-cigarette market size is dominated by the modular type e-cigarettes as it offers greater customization, and has overtaken rechargeable models as the most preferred type of device. Modular e-cigarettes can be refilled by the user, but it also allows the user to regulate the power from the batteries to the atomizer. The modular type overshadowed rechargeable and disposable type, garnering more than 60% of the global e-cigarette market share.
As e-cigarettes have started to bypass many health risks associated with tobacco smoking, and have offered a healthier alternative to cigarettes as compared to the conventional forms of nicotine intake. However, the risk of youngsters and teenagers getting addicted to this product is an issue of growing concern among health associations across the globe. Therefore, governments have taken actions such as preventing access by youths, regulation of marketing, and educational initiatives targeting the youths and the young adults.
North America generated the largest revenue in the global e-cigarette market with revenues exceeding USD 6 billion in 2017. The U.S. e-cigarette market constituted the largest share in this region with almost 90% market share. U.S. imported nearly USD 342 million worth e-cigarettes in 2016 from 41 countries, and China accounted for nearly 91% of the total imports. This huge demand for e-cigarettes can be attributed to the large working population present in the U.S. who are switching to less harmful electronic cigarettes in an attempt to reduce or completely quit ta-burning cigarettes. Furthermore, the excessive marketing activities is also playing a major in driving the demand for e-cigarettes in this region. The manufacturers spent approximately USD 759 million on smokeless tobacco advertising and promotional activities.
Key segments of the global e-cigarette market
Type Overview, 2015-2025 (USD million)
- Disposable
- Rechargeable
- Modular
Regional Overview, 2015-2025 (USD million)
- North America
- U.S.
- Rest of North America
- Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Rest of Latin America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global e-cigarette market industry.
- The market for e-cigarettes has developed rapidly. A diverse and dynamic industry has emerged, providing a wide range of devices through newly established production and distribution network.
- In addition to different types of e-cigarette device, the market is expanding its range of flavors and nicotine strengths in response to the evolving consumer preferences.
- During the course of the study, we observed that the countries with higher cigarette prices tend to have higher e-cigarette penetration. The difference in price between combustible tobacco and e-cigarettes is a key factor in consumers’ decision making.
What does the report include?
- The study on the global e-cigarette market includes qualitative factors such as drivers, restraints, and opportunities
- Additionally, the market has been evaluated using the value chain and Porter’s Five Forces’ analysis
- The study covers qualitative and quantitative analysis of the market segmented on the basis of type, application and region. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments
- The study includes the profiles of key players in the market with a significant global and/or regional presence
Who should buy this report?
This study is suitable for industry participants and stakeholders in the global e-cigarette industry, who want an in-depth insight into the movement of the consumer preference. The report will benefit:
- Executives of e-cigarette manufacturing companies.
- Managers within financial institutions looking to publish recent and forecasted statistics pertaining to e-cigarettes
- Venture capitalist looking into investing capital
- Government organizations, regulatory authorities, policymakers and financial organizations.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies
Chapter 1. Executive Summary
Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data sources
Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. Market drivers
3.2.2. Market restraints
3.2.3. Market opportunities
3.3. Porter’s Five Forces’ analysis
3.4. Value chain analysis
3.5. PESTEL analysis
3.6. Vendor landscape
Chapter 4. E-Cigarette Market Overview, By Type
4.1. Global e-cigarette market share, by type, 2018 & 2025
4.2. Disposable
4.2.1. Market size and projections, 2015 - 2025
4.3. Rechargeable
4.3.1. Market size and projections, 2015 – 2025
4.4. Modular
4.4.1. Market size and projections, 2015 - 2025
Chapter 5. E-Cigarette Market Overview, By Region
5.1. Global e-cigarette market share, by region, 2017 & 2025
5.1.1. North America
5.1.1.1. Market size and projections, 2015-2025
5.1.1.2. US
5.1.1.2.1. Market size and projections, 2015-2025
5.1.1.3. Rest of North America
5.1.1.3.1. Market size and projections, 2015-2025
5.1.2. Europe
5.1.2.1. Market size and projections, 2015-2025
5.1.2.2. UK
5.1.2.2.1. Market size and projections, 2015-2025
5.1.2.3. Germany
5.1.2.3.1. Market size and projections, 2015-2025
5.1.2.4. France
5.1.2.4.1. Market size and projections, 2015-2025
5.1.2.5. Italy
5.1.2.5.1. Market size and projections, 2015-2025
5.1.2.6. Rest of Europe
5.1.2.6.1. Market size and projections, 2015-2025
5.1.3. Asia Pacific
5.1.3.1. Market size and projections, 2015-2025
5.1.3.2. China
5.1.3.2.1. Market size and projections, 2015-2025
5.1.3.3. Japan
5.1.3.3.1. Market size and projections, 2015-2025
5.1.3.4. India
5.1.3.4.1. Market size and projections, 2015-2025
5.1.3.5. Southeast Asia
5.1.3.5.1. Market size and projections, 2015-2025
5.1.3.6. Rest of Asia Pacific
5.1.3.6.1. Market size and projections, 2015-2025
5.1.4. Latin America
5.1.4.1. Market size and projections, 2015-2025
5.1.4.2. Brazil
5.1.4.2.1. Market size and projections, 2015-2025
5.1.4.3. Rest of Latin America
5.1.4.3.1. Market size and projections, 2015-2025
5.1.5. Middle East & Africa
5.1.5.1.1. Market size and projections, 2015-2025
5.1.5.2. GCC Countries
5.1.5.2.1. Market size and projections, 2015-2025
5.1.5.3. South Africa
5.1.5.3.1. Market size and projections, 2015-2025
5.1.5.4. Rest of Middle East & Africa
5.1.5.4.1. Market size and projections, 2015-2025
Chapter 6. Company Profiles
6.1. British Altria Group Inc.
6.1.1. Company overview
6.1.2. Product portfolio
6.1.3. Key developments
6.1.4. Financial performance
6.1.5. SWOT
6.2. Japan Tobacco Inc.
6.2.1. Company overview
6.2.2. Product portfolio
6.2.3. Key developments
6.2.4. Financial performance
6.2.5. SWOT
6.3. American Tobacco plc
6.3.1. Company overview
6.3.2. Product portfolio
6.3.3. Key developments
6.3.4. Financial performance
6.3.5. SWOT
6.4. JUUL Labs, Inc.
6.4.1. Company overview
6.4.2. Product portfolio
6.4.3. Key developments
6.4.4. Financial performance
6.4.5. SWOT
6.5. VMR Products LLC
6.5.1. Company overview
6.5.2. Product portfolio
6.5.3. Key developments
6.5.4. Financial performance
6.5.5. SWOT
6.6. NJOY Inc.
6.6.1. Company overview
6.6.2. Product portfolio
6.6.3. Key developments
6.6.4. Financial performance
6.6.5. SWOT
6.7. Imperial Brands plc
6.7.1. Company overview
6.7.2. Product portfolio
6.7.3. Key developments
6.7.4. Financial performance
6.7.5. SWOT
6.8. Philip Morris International Inc.
6.8.1. Company overview
6.8.2. Product portfolio
6.8.3. Key developments
6.8.4. Financial performance
6.8.5. SWOT
6.9. International Vapor Group
6.9.1. Company overview
6.9.2. Product portfolio
6.9.3. Key developments
6.9.4. Financial performance
6.9.5. SWOT
6.10. , Vapor Hub International Inc.
6.10.1. Company overview
6.10.2. Product portfolio
6.10.3. Key developments
6.10.4. Financial performance
6.10.5. SWOT
6.11. FIN Branding Group LLC
6.11.1. Company overview
6.11.2. Product portfolio
6.11.3. Key developments
6.11.4. Financial performance
6.11.5. SWOT
List of other vendors