Technological breakthroughs and shifting customer behavior have prompted advertisers to experiment with new methods of digital video advertising are some key factors increasing the global video advertising market growth.
Covid-19 Impact & Market Status
The COVID-19 epidemic has resulted in a considerable decrease in end-user advertising spending. For example, according to the Interactive Advertising Bureau, ad expenditure is down 9% on average throughout Europe, with Germany and France decreasing by 7% and 12%, respectively. Furthermore, advertising income in China is down by almost 15%. During the COVID-19 pandemic, there is an increase in in-home media usage, TV viewership, and use of social platforms and streaming services; as a result, advertisers are adapting digital advertising marketing strategies, which is expected to have a positive impact on the global digital video advertising market.
The Cosmetics and Beauty Segment is Anticipated for the Significant Growth in the Predicted Timeframe
In 2020, the desktop category had the highest revenue share in the global digital video advertising market. Users’ shifting lifestyles and interests are boosting a shift from television to alternative digital media providers. Because of the improved viewing experience provided by desktops and laptops, the widespread tendency among users to access multimedia material via desktops and laptops is encouraging advertisers to use desktops as a preferred channel to engage in advertising operations.
The Retail Segment will Hold Majority of the Market in the Coming Future
In the previous years, retail industry segment had the highest revenue share. Digital video advertising on mobile and desktop devices enables brands and marketers to identify and evaluate search results using cookies, providing merchants with a comprehensive insight into their customers' requirements and desires. Understanding people's wants and aspirations allows offline shops to improve their customers' in-store experiences by selling items that meet their demands. Furthermore, digital video advertising may be employed in-store to create engaging customer experiences, increasing the efficacy of advertising campaigns and assuring efficient consumer acquisition.
North America Market is projected to be a Maximum Growth Rate in the Future
North America led the global digital video advertising market previously as a result of the region's widespread use of smartphones and smart televisions. Furthermore, the growing migration away from traditional cable TVs and toward OTT media delivery systems is likely to propel the digital video advertising market throughout the forecast period.
The APAC digital video advertising industry is likely to rise rapidly in the future. This may be ascribed to increased expenditures by telecommunications operators in delivering high-speed internet services, which promotes the usage of smart devices, OTT platforms, social media platforms, and other platforms, hence indirectly pushing the digital video advertising market.
The digital video advertising market is likely to benefit from an increase in demand for automation of advertisement operations during the prediction period.
Videos are an effective marketing tactic and advertising medium for attracting customers. Digital video advertising, often known as online video advertising, is a method for advertising a certain product or service in the form of a video. The video has been shared on social media platforms including Facebook, Instagram, online games, news websites, and smartphone apps. Digital video advertising includes online display adverts within an application or website; it often happens before, during, and/or after an internet video stream. The global digital video advertising market is anticipated to grow 787 USD billion at a CAGR rate of 42% during the prediction period.
Individuals are increasingly consuming visual material in ways other than satellite television and regular cable. Non-traditional platforms, such as mobile phones, PCs, social media applications, and OTT (Over the Top) media platforms, enable advertisers to enhance their service delivery methods, opening up new revenue streams for broadcasters and marketers.
Rising technology breakthroughs and shifting customer behavior have prompted advertisers to experiment with new advertising methods. The rise of internet shopping and a substantial shift in consumer purchasing habits have increased the need for digital video advertising. The increasing usage of smartphones, smart televisions, and other digital video advertising devices in rural and urban regions throughout the world is expected to drive the worldwide digital video advertising market over the projected period. The increased use of Virtual Reality (VR) and Augmented Reality (AR) in digital marketing is predicted to increase demand for digital video advertising globally. For instance, Google is working on VR advertising.
The increasing use of OTT platforms by individuals all over the world has provided advertisers with a more effective way to enter the digital video advertising industry. The availability of high-speed internet at reasonable rates, as well as the growing demand among users for subscription-free content distribution, gives marketers more opportunities to broaden their reach and promote efficient revenue-generating. The option to use various forms of advertising, including as pre-roll, mid-roll, and post-roll advertising, as well as the ability to prevent skipping ads by closing ad windows, allows agencies and brands more ways to communicate with viewers.
Several local, regional, and international businesses have a substantial presence in the digital video advertising industry. Rapid technical progress has created opportunities in the worldwide digital video advertising sector. In order to increase their offers and market reach, digital video advertising suppliers are focused on inorganic development tactics such as strategic alliances and merger and acquisition operations with technology partners. VideoNap, Vdopia, SAY Media, Tremor Media, Monsoon Ads, Specific Media, and Microsoft Advertising are among the prominent significant industry participants in the worldwide digital video advertising market.
Latest Innovations in the Global Digital Video Advertising Market: a Snapshot
- In February 2021, D.A.Consortium Inc. stated that it has been recognized as a Sportify Advertising Partner by Spotify AB. DAC will directly collaborate with Spotify to offer reservations-based advertisements via its DSP MarketOne.
- In October 2020, Microsoft Advertising Company launched multi-factor certification in Microsoft Advertising online. The business is now expanding the availability of multi-factor authentication to all customers who sign in using a third-party application that utilizes the Microsoft Advertising API.
The goal of this market research investigation is to provide accurate information on the worldwide Digital Video Advertising Market. The study decodes complex data to show the industry's current and historical state, as well as future market trends and growth. The study examines market leaders, investors, customers, and new entrants from a variety of sectors.
Digital Video Advertising Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||787 USD billion|
|Growth Rate||CAGR of 42% during 2021-2028|
|Segment Covered||Type, Application, Region|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||VideoNap, Vdopia, SAY Media, Tremor Media, Monsoon Ads, Specific Media, and Microsoft Advertising are among|
Key Segments of the Global Digital Video Advertising Market
Type Overview, 2018-2028 (USD Billion)
Application Overview, 2018-2028 (USD Billion)
- Media & Entertainment
- Financial Services
- Consumer Goods & Electronics
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
The Middle East and South Africa