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Consumer journey analytics are a series of tools and applications that collect customer data from multiple sources or from a single source, analyze it, and provide insights into the data, such as purchasing trends. Marketers and customer service experts may use customer journey analytics to better understand customer needs and communicate with individual consumers on a large scale. Its ability to evaluate a wide range of data points in real time assists companies in identifying critical consumer journeys or trends and prioritizing these opportunities to positively affect business goals such as sales growth, churn reduction, and enhanced customer experiences.
The aim of the report is to estimate the size of the market for Customer Journey Analytics and the future growth potential of the market for Customer Journey Analytics across various segments, such as base service type, Deployment and industry vertical industry. The base year considered for the analysis is 2019 and from 2020 to 2028 the market size is estimated.
In terms of shifts in purchasing habits, choices, and modes, the latest technology and digital transformation boom has ushered in a consumer revolution. Customers' loyalty is no longer based on price or product. Instead, they remain loyal to businesses because of the experiences they have had with them. Customer experience covers every component of a company's offering, including ads, packaging, product and service functionality, ease of use, and reliability, among others. Due to COVID-19 lockdowns introduced globally, the customer journey analytics market is expected to see a slight slowdown in growth in 2020. Retail and eCommerce, BFSI, healthcare and life sciences, media and entertainment, and government have all been affected by these lockdowns. Customers' behavior has shifted as a result of the pandemic, with lockout forcing them to use omnichannel for purchases. By the middle of 2021, the situation should be under control. Customers' preference for online shopping is projected to drive up demand for customer journey analytics solutions and services. As a result of the lockdown legislation, the number of online media and entertainment users has increased, resulting in a need for consumer journey analytics solutions and services to better understand customer needs.
Key Segments of the Global Customer Journey Analytics Market
Deployment Overview, 2018-2028 (USD Million)
Organization Size Overview, 2018-2028 (USD Million)
Important Companies in Global Customer Journey Analytics market
Reasons for the study
What does the report include?
Who should buy this report?
Consumer journey analytics are a series of tools and applications that collect customer data from multiple sources or from a single source, analyze it, and provide insights into the data, such as purchasing trends. Marketers and customer service experts may use customer journey analytics to better understand customer needs and communicate with individual consumers on a large scale. Its ability to evaluate a wide range of data points in real time assists companies in identifying critical consumer journeys or trends and prioritizing these opportunities to positively affect business goals such as sales growth, churn reduction, and enhanced customer experiences.
The aim of the report is to estimate the size of the market for Customer Journey Analytics and the future growth potential of the market for Customer Journey Analytics across various segments, such as base service type, Deployment and industry vertical industry. The base year considered for the analysis is 2019 and from 2020 to 2028 the market size is estimated.
In terms of shifts in purchasing habits, choices, and modes, the latest technology and digital transformation boom has ushered in a consumer revolution. Customers' loyalty is no longer based on price or product. Instead, they remain loyal to businesses because of the experiences they have had with them. Customer experience covers every component of a company's offering, including ads, packaging, product and service functionality, ease of use, and reliability, among others. Due to COVID-19 lockdowns introduced globally, the customer journey analytics market is expected to see a slight slowdown in growth in 2020. Retail and eCommerce, BFSI, healthcare and life sciences, media and entertainment, and government have all been affected by these lockdowns. Customers' behavior has shifted as a result of the pandemic, with lockout forcing them to use omnichannel for purchases. By the middle of 2021, the situation should be under control. Customers' preference for online shopping is projected to drive up demand for customer journey analytics solutions and services. As a result of the lockdown legislation, the number of online media and entertainment users has increased, resulting in a need for consumer journey analytics solutions and services to better understand customer needs.
Key Segments of the Global Customer Journey Analytics Market
Deployment Overview, 2018-2028 (USD Million)
Organization Size Overview, 2018-2028 (USD Million)
Important Companies in Global Customer Journey Analytics market
Reasons for the study
What does the report include?
Who should buy this report?
Chapter 1 Introduction
1.1 Introduction to the Study
1.2 Market Definition and Scope
1.3 Units, Currency, Conversions and Years Considered
1.4 Key Stakeholders
1.5 Key Questions Answered
Chapter 2 Research Methodology
2.1 Introduction
2.2 Data Capture Sources
2.2.1 Primary Sources
2.2.2 Secondary Sources
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Data Triangulation
2.6 Assumptions and Limitations
Chapter 3 Executive Summary
Chapter 4 Market Outlook
4.1 Introduction
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.4 Porter’s Five Forces Analysis
4.5 PEST Analysis
4.6. Regulatory Landscape
4.7 COVID-19 Impact Analysis
Chapter 5 Customer Journey Analytics Market by Type
5.1 Introduction
5.2 On-premise
5.3 Cloud
Chapter 6 Customer Journey Analytics Market by Application
6.1 Introduction
6.2 Customer Segmentation and Targeting
6.3 Customer Behavioral Analysis
6.4 Customer Churn Analysis
6.5 Brand Management
6.6 Campaign Management
6.7 Product Management
6.8 Others
Chapter 7 Customer Journey Analytics Market by Industry Vertical
7.1 Introduction
7.2 BFSI
7.3 Retail & E-commerce
7.4 Manufacturing
7.5 Government & Defense
7.6 Energy & Utilities
7.7 IT and Telecom
7.8 Education
7.9 Healthcare
7.10 Others
Chapter 8 Competitive Landscape
8.1 Overview
8.2 Strategic Analysis
8.2.1 Mergers & Acquisitions
8.2.2 New Product Launch
8.2.3 Investments
8.2.4 Expansion
8.2.5 Customer Targeting
Chapter 9 Company Profiles
(Overview, Products and Services Portfolio, Recent Initiatives, Company Financials, SWOT)
9.1 Arvato Systems
9.2 BMC Software, Inc.
9.3 Cisco Systems, Inc.
9.4 Dalet S.A
9.5 IBM
9.6 Micro Focus
9.7 Microsoft
9.8 Oracle
9.9 ServiceNow
9.10 VMware, Inc.