The global industry is competitive, with the top regional competitors of the industry. Major players in the global industry are ARISTECH SURFACES LLC, Arborite, Cambria, Caesarstone, Wilsonart LLC, Cosentino S.A., Formica, and Masco Corporation among others.

• In August 2017, Greenply Industries, an Indian manufacturer that is engaged in offering interior infrastructure products, entered into an agreement with Aristech Surfaces LLC, a United States based company specialized in manufacturing surface and design materials for promotion and marketing of acrylic solid surface sheets in India. This acquisition is expected to increase market concentration of solid surface countertops in India over the years ahead.
• In July 2017, Wilsonart and Hanwha L&C Corporation, a South Korean company engaged in distribution, manufacturing, and promotion of building materials, announces joint venture. The aim of the joint venture is to build a manufacturing facility in Texas, to expand and strengthen Wilsonart solid surface product lines and Hanex solid surfaces.
• In December 2018, Fletcher Building Limited, a New Zealand based company announced the sale of its Formica Group to Broadview Industries, a Netherland based company specialized in manufacturing laminate product lines. This divestment is expected to focus on company’s core business unit building products in Australia and New Zealand.
• In October 2018, Cambria, a U.S. based engineered quartz surface producer announced acquisition of quartz mine in North America, that yields pure quality quartz. This acquisition is likely to offer Cambria a full control on every process such as raw material inspection, procurement, and quality check of mine itself in the future. One of the leading providers of quartz countertops in North America, Cambria is expected to gain market share through this acquisition.

Application Segment

In 2020 the overall market dominated by granite countertops accounted for approximately 28% of the industrial share. Granite worktops have in recent years been a popular consumer option, particularly for domestic applications like kitchen and bathroom designs. Their use is likely to be improved in the next several years against cracking, cutting, scratching and thermal-resistant characteristics. Properly sealed granite countertops may be installed easily. Furthermore, it is easy to clean up with soap and water to withstand bleach. In addition, granite countertops live between 2 to 3 times higher than laminate and quartz, which tend to make the material more consumer-oriented.

One of the major markets for Countertops in 2020 is Asia-Pacific region. The Asia Pacific area is expected to see considerable rise in sales of countertops, especially in developing economies like India and China throughout the projected period.

The demand for countertops is likely to be seen in China, Asia's fastest expanding market for countertops, as a result of factors including the rise in consumer life standards and ongoing initiatives targeted at renovating housing and nonresidential buildings. India is the second fastest-growing market in the region and, owing to factors such as economic growth, an increase in the increasing disposable income of people; the expansion of the district networks and construction industry growth, the country is likely to see increased sales of countertop products.

Due to the presence of several small and medium-sized manufacturers, the worldwide MIM market is fragmented, while at the regional level most major companies in Europe and North America are consolidated. The key players of the Countertops market are ARISTECH SURFACES LLC, Arborite, Cambria, Caesarstone, Wilsonart LLC, Cosentino S.A., Formica, and Masco Corporation. Furthermore, the industry is approached by both previously known and new companies using sophisticated and innovative methods to remain competitive on the world market.

Due to the presence of several small and medium-sized manufacturers, the worldwide MIM market is fragmented, while at the regional level most major companies in Europe and North America are consolidated. The key players of the ARISTECH SURFACES LLC, Arborite, Cambria, Caesarstone, Wilsonart LLC, Cosentino S.A., Formica, and Masco Corporation. New Countertop products are offered by renowned firms. Furthermore, the industry is approached by both previously known and new companies using sophisticated and innovative methods to remain competitive on the world market.