The growing use of Brand Licensing for Sports in College Sports and other industries is propelling the global Brand Licensing for the Sports market forward.
The global Brand Licensing for Sports market size is expected to reach close to US$ 384,508 million by 2029 with an annualized growth rate of 4.3% through the projected period.
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Covid-19 Impact & Market Status
The disease has expanded to almost 100 countries around the world since the COVID-19 viral outbreak in December 2019, prompting the World Health Organization to declare it a public health emergency. The global effects of the coronavirus illness 2019 (COVID-19) are already being seen, and the infotech industry will be considerably impacted in 2020.
COVID-19 has the potential to have three major effects on the global economy: directly impacting production and demand, causing supply chain and market disruption, and having a financial impact on businesses and financial markets.
Flight cancellations travel bans, and quarantines; restaurants closed; all indoor events restricted; over forty countries declared states of emergency; massive supply chain slowdown; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about the future have all been impacted by the COVID-19 outbreak.
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The global Brand Licensing for Sports market report study through in-depth research offers a comprehensive market outlook with analysis of Covid-19 impact. The report examines the impact of a pandemic on the economic growth of the market, developments, applications, and regions operating in the global crypto market. Recovery strategies implemented by market players during the covid-19 pandemic are studied. A detailed study of the Brand Licensing for Sports market documented in this report helps market players make well-informed decisions.
North America is anticipated to lead the market growth
Because of the booming sports market, North America is expected to lead the licensed sports products market. Higher demand for bike riders and sports items in industrialized countries such as Canada and the United States is driving the sports market. The expanding popularity of college and university-level sports, as well as sports leagues such as the NBA, NFL, and MLB (Major League Baseball), will undoubtedly boost the licensed sports products market in the future years.
Due to the expanding trend of sports such as soccer, football, and others, as well as the growing approach of sports brands such as Manchester United, The Tour De France, and FIFA in the region, Europe is predicted to rank second largest regional market in terms of income. High-calorie consumption, obesity owing to a busy lifestyle, changing food choices, and long desk-sitting occupations are all significant factors. The industry is growing as individuals become more aware of active lifestyles, health, and wellbeing, and spend more money on fitness and sports equipment, online marketing, and athletic products.
The Asia-Pacific area has seen the most rapid expansion, thanks to the introduction of sports such as IPL and Pro-Kabaddi, which have shifted the sports industry's trajectory upward. Evenets such as horseback riding and racing events are boosting demand for sporting products in Japan. WWE's online store in India, the popularity of the football club, the increased attention and investment in basketball, and other factors are all contributing to the Asia Pacific region's licensed sports merchandise industry growth.
During the projected period, Latin America and the Middle East, and Africa are expected to expand at a slower rate than other regions. The reason for this is the rapid growth of digital trade. The new revenue-generating area for the licensed sports items business is expected to be more tourism combined with increased economic growth.
The growing use of Brand Licensing for Sports in College Sports and other industries is propelling the global Brand Licensing for the Sports market forward.
The process of leasing a trademarked or copyrighted property for use in conjunction with a product, service, or promotion is known as brand licensing. A name, likeness, logo, design, statement, signature, character, or a mix of numerous different features could be the property. Property owners and licensees may create great brands with in-demand items that bring significant benefits to both parties through licensing arrangements.
Sports has always been one of the most popular and reliable areas of brand licensing. And in recent years, that support has grown as clubs from all over the world have made a determined effort to reach out to and increase their worldwide fans. "A reported 6% growth in retail sales of sports licensed consumer products has been a factor contributing to an increase in consumption of sports outside their domestic market," says Steve Scebelo, vice president of licensing and business development for NFL Players Inc., the licensing division of the National Football League Players Association. "Many big American sports organizations, including the NFLPA, are wanting to develop in Europe, and many European businesses are looking to expand in the United States and Asia, providing new opportunities internationally." The tremendous growth in merchandise sales is being driven by the internationalization of the world's leading sports clubs. For instance, Various football clubs are increasingly turning to license to expand their fan bases, and Juventus, like other major European clubs, has created a licensing program that covers not only Italian territory but also important global markets such as the Far East and America.
The top companies proving Brand Licensing for Sports are WNBA, Canadian Football League, NASCAR, MLS, WTA, Flat Track Canada, National Hockey League, Major League Baseball, USTA, National Basketball Association, National Football League among all the emerging and well-established players.
These companies to stay ahead of the competitive edge are undertaking strategic initiatives such as mergers and acquisitions, and expansions for research and development in Brand Licensing for Sports.
Latest Innovations in the Global Brand Licensing for Sports Market: a Snapshot
- JULY 5, 2021 - For the next 2021-22 season, hummel, a Danish sportswear brand, has partnered with Indian Super League side Hyderabad FC as the club's official squad kit partner. The global sports brand sees this relationship as an opportunity to invest in Indian football and explore new avenues for the sport's development in the country.
- Jul. 7, 2021 - Brevettar is a new full-service sports licensing firm that connects best-in-class brands with smart collaborations and licensing possibilities to optimize revenue. Brevettar delivers collectible product opportunities for some of the most iconic players, brands, and intellectual properties as the official licensing agent for Upper Deck, the worldwide leader in authentic sports and entertainment memorabilia and luxury collectibles.
- JUNE 1, 2018 - Alcis Sports has announced the launch of items on Flipkart after gaining the apparel merchandise rights for the upcoming 2018 FIFA World Cup Russia. The World Cup, the world's largest single-sport event, is held in Russia and is one of the most prestigious tournaments in the world. With this clothing line, Alcis Sports anticipates an extraordinary response from football enthusiasts. The brand has prepared a comprehensive collection of over 550 items that will be offered only on Flipkart.
Brand Licensing for Sports Market Scope
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2029 |
| Study Period | 2018-2029 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2029 | US$ 384,508 million |
| Growth Rate | CAGR of 4.3% during 2019-2029 |
| Segment Covered | by Type, by Application, Regions |
| Regions Covered | North America, Europe, Asia Pacific, Middle East and Africa, South America |
| Key Players Profiled | The Walt Disney Company,Meredith Corporation,PVH Corp.,Iconix Brand Group,Authentic Brands Group,Universal Brand Development,Nickelodeon (ViacomCBS),Major League Baseball,Learfield IMG College,Sanrio,Sequential Brands Group,Hasbro |
Key Segments of the Global Brand Licensing for Sports Market
Type Overview, (USD Billion)
- Apparel
- Consumer Packaged Goods
- Novelties
Application Overview, (USD Billion)
- College Sports
- Other Sports
Regional Overview, (USD Billion)
North America
- U.S
- Canada
Europe
- Germany
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
South America
- Mexico
- Brazil
- Rest of South America
The Middle East and South Africa
Frequently Asked Questions (FAQ) :
The global brand licensing for sports market size was estimated to reach over US$ 384,508 million growing at a CAGR of 4.3% over the forecast period.
North America region is likely to gather noteworthy growth through the forecast years 2022-2029.
The Walt Disney Company,Meredith Corporation,PVH Corp.,Iconix Brand Group,Authentic Brands Group,Universal Brand Development,Nickelodeon (ViacomCBS),Major League Baseball,Learfield IMG College,Sanrio,Sequential Brands Group,Hasbro
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