A baby stroller is a type of pram that is meant to transport babies; prams are usually used to transport babies aged 5 months to 3 years.
At a compound annual growth rate of 5.8%, the size of the worldwide Baby Stroller market is projected to reach USD 3.88 billion in 2029.
Covid 19 Impact & Market Status
Many businesses were experiencing financial difficulties during COVID-19, and the spread of the Wuhan virus caused significant harm to the worldwide baby stroller sector.
Due to the unprecedented emergence of the Covid-19 pandemic, stringent restrictions were imposed to contain the further spread of the virus. The supply chain disruptions and manufacturing hiccups have stalled the market development. Travel restrictions enforced by the government resulted in a drop in demand for infant strollers.
Due to the lockdown, all stores, including hypermarkets, supermarkets, and specialty stores, were shuttered, causing considerable disruption in the distribution channel. Due to the rise of corona virus illnesses, consumers have begun to shun in-store transactions.
In terms of income, Europe was the clear leader. This is due to reasons such as product quality improvements, rising demand for practical and multipurpose baby strollers and prams, and a large number of early adopters in the region. Asia Pacific is expected to develop rapidly, owing to nations like China and India, which have enormous populations and rising disposable income.
Consumer concerns about children's safety, as well as a considerable increase in per capita income, mainly in developing nations such as Asia Pacific, the Middle East, and Africa, are boosting the entire market in this area, making it appealing in terms of commercial potential.
Higher Birth rate
A greater birth rate has a significant impact on baby stroller demand, since an increase in the number of newborns leads to an increase in demand for baby-related things like strollers. Strollers for babies are portable and comfortable, providing consumers with a better travel experience. Strollers are handy in a range of circumstances, such as car journeys, park walks, and shopping malls. As the birth rate of new-borns grows, the global baby stroller market is predicted to grow. The ongoing rise in the population of working females, the purchasing capacities have improved and this has reflected favorably on the global acceptance of baby strollers in recent years. Owing to the benefits of baby strollers that aid in smooth and safe mobility, baby strollers aid women in maintaining work-life balance better.
Strollers make it easier to get around in locations like shopping malls, parks, and, most significantly, at work.
With the increasing popularity of strollers, major manufacturers have launched a variety of strollers in various sizes and forms, including full-size strollers, double strollers, umbrella strollers, jogging strollers, and travel system strollers. Because these baby strollers are tiny and light, they may be readily carried and stowed in tight spaces, such as the trunk of a car. Baby strollers are handy and make life easier for customers; these are significant factors in the global baby strollers market's growth and are projected to continue in the forecast future. People are focused more on individual wants, independence, opportunity, and achievements in recent years, which has expanded the trend of nuclear families. Because babies could not be left alone at home and people could not carry babies for lengthy periods of time, especially working women, the use of baby strollers became necessary. The rise in nuclear family adoption of baby strollers is a major element driving the global baby stroller market forward.
The market is growing due to increasing technology improvements in baby strollers that allow consumers to travel with their kids more easily. Furthermore, due to increased built-in quality and confidence, the adoption of safety requirements for baby strollers and carriages is strengthening the desire for these goods. As a result of the increasing expenditure on infant care items in the market, demand for baby strollers is predicted to rise throughout the forecast period.
Britax Excelsior Ltd., Stokke LLC., Goodbaby International Holdings Ltd., Dorel Industries Inc., Combi Corp., hauck GmbH & Co. KG., Baby Trend Inc., Mothercare Plc., Artsana USA, Inc., Baby Jogger, LLC. And Newell Brands Inc. are the major player operating in the market.Latest Innovation in the
Baby Stroller Market: A Snapshot
- IN a recent development, BabyZen has been acquired by the market leader, Stokke in baby stroller space. The development is expected to stimulate premium category of products.
- Additionally, lightweight design is a top priority for Stokke. Stokke's product line is designed to provide kids the best possible start in life by encouraging them to become independent and confident learners.
Baby Stroller Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2029||USD 3.88 billion|
|Growth Rate||CAGR of 5.8 % during 2019-2029|
|Segment Covered||Based on product, Based on seat type, Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, Middle East and Africa|
|Key Players Profiled||Newell Brands., Dorel Industries, Evenflo Company, Inc., Graco Inc, Bugaboo International B.V., BREVI MILANO S.P.A, Baby Trend, Artsana S.p.A., Goodbaby Internationl Holdings Ltd., Maclaren Services GmbH, iCandy Design Ltd, Hartan, joolz, Nuna Intl BV, Joovy Online Store, Babyhug, GMP INTERNATIONAL CO., LTD, Peg Perego, ABC Design GmbH, Baby Trend, Inc., and Britax, among others.|
Key Segments of the Baby Stroller Market
Type Overview (USD Billion)
- Baby Buggies
- Baby 3-Wheeler Stroller
- Baby Tandem Stroller
- Baby Comfort Stroller
- Baby Comfort Pram
End-User Overview, (USD Billion)
Regional Overview, (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and South Africa