Market Analysis and Insights:
The adventure tourism market is projected to develop at a compound annual growth rate (CAGR) of 19.8% between 2023 and 2032, from its estimated $323.11 billion in 2022 to $2.7 trillion by 2032.
As the total number of passengers has increased, the adventure tourism market has undergone tremendous growth and related expenditure in recent years. As a result, the demand for adventure tourism is projected to rise. Furthermore, the number of foreign tourists is rapidly increasing, which helps to market growth.
Adventure Tourism Market Scope :
|Revenue forecast in 2032
|CAGR of 19.8% during 2022-2032
|by Type, by Activity, By Temperature Type, by Types of Traveler, by Age Group,by Sales Channel , by Region
|North America, Europe, Asia Pacific, South America Middle East and Africa
|Key Players Profiled
|REI Adventures, Abercrombie & Kent Group, G Adventures, Intrepid Travel, Butterfield & Robinson, Austin Adventures, Natural Habitat Adventures, Mountain Travel Sobek, Geographic Expeditions Inc., Row Adventures, Tui Group, Cox & Kings Ltd., Discovery Nomads.
Adventure tourism is a type of travel that includes activities such as caving, climbing, cycling, hiking, hunting, and rafting. Tourism is a rapidly evolving industry, with adventure tourism being one of its most rapidly growing categories. Australia, New Zealand, and India are among the most popular tourist destinations due to their beautiful scenery, excellent food, and accommodations. Because of its adaptability, potential to support economies, and encouragement of sustainable practices, adventure tourism has become more prevalent than conventional mass tourism worldwide.
Key Market Segmentation:
Insights based on Type:
The Soft segment is predicted to control the bulk of the worldwide
The soft segment was the main cause of the adventure tourism market in 2022 and is expected to remain dominant throughout the forecast period due to an increase in the number of tourists who are inclined to participate in small adventure activities such as walking, climbing, cycling, camping, and scuba diving, which drives the segment’s growth. Soft adventure activities are frequently more suitable for families and visitors of all fitness levels and ages levels.
The hard adventure tourism market is also expanding, primarily due to the growing popularity of extreme outdoor activities and travellers’ demand for distinctive and challenging experiences. However, when compared to soft adventure tourism, the hard adventure tourist industry remains modest.
Insights based on Activity:
The land-based activities category is expected to contribute to the majority of the market share. The most popular sort of adventure tourism is land-based activities, which account for more than 60% of the market. This includes activities like Trekking, Camping while hiking, Cycling in the mountains, Climbing, Climbing over rocks, Cycling, Skiing, Snowboarding, Safari, Observing wildlife, Zip-lining, bungee jumping, and white water rafting are examples of adventure sports.
Water sports are the next most popular category of adventure tourism, capturing around 25% of the industry. This includes activities like Dive diving, Snorkeling, Kayaking, Canoeing, Surfing, Windsurfing, Kitesurfing, Rafting on white water, Tours by boat, and Fishing. Air-based adventure tourism is the least common sort of adventure tourism, accounting for only about 15% of the industry. This includes activities like Skydiving, paragliding, ballooning, and helicopter tours are all available.
Insights based on Types of Traveler:
The Solo traveller's segment dominates the worldwide Adventure Tourism market.
Solo travellers make up the majority of the global adventure tourism market, making up around 35% of the market in 2023. Solo travellers are frequently youthful, well-educated, and financially self-sufficient. They seek unique and comprehensive travel experiences that will push them to push themselves and venture outside of their comfort zone.
Friends/group travellers account for approximately 30% of the worldwide adventure tourism market in 2023. Friends and group travellers are frequently looking for bonding opportunities and shared activities. They could be arranging a bachelor or bachelorette party, a birthday getaway, or a college reunion.
Couples make up over 25% of the worldwide adventure tourism business. Couples are looking for romantic and adventurous trips that will help them to reconnect. The remaining 10% of the worldwide adventure tourism sector is made up of families. Families are seeking informative and enjoyable family vacation experiences. They might be interested in visiting national parks, going on a wildlife safari, or taking cooking classes.
Insights based on Age Group:
The 30-41 Age Group is an important process category in the worldwide Adventure Tourism industry.
The 30-41 age range is the world’s largest segment in the adventure tourism market. This age group is also more likely to have the time and money to devote to adventure travel. They are also more likely to have families, therefore they may prefer gentler adventurous activities.
The under-30 age group accounts for the second majority of the worldwide adventure travel market. This is because of a variety of variables, including This age category is more likely to have time as well as resources to devote to adventure travel. They are also more prone to engage in physical activity and take risks. They are more likely to be swayed by social media, which frequently promotes adventure travel in a favourable light.
The 42-49 and 50+ age groups are smaller portions of the worldwide adventure tourism market. However, these segments are fast expanding as an increasing number of people in these age groups choose to travel and participate in adventurous activities.
Insights based on Sales Channel:
Direct sales are the main segment in the worldwide adventure travel market, accounting for more than 65% of revenue in 2022.
This is because a variety of variables, including Online travel booking is becoming increasingly popular. With the growing popularity of independent travel, Travelers’ demand for a greater influence over their vacation planning, The direct sales channel is projected to expand in the coming years as more passengers book their trips on the internet. The direct sales channel refers to adventure travellers who book their excursions directly with tour operators or other travel suppliers. This can be accomplished online, over the phone, or in person.
Travel agencies play a significant part in the adventure tourism business since they offer expert advice and support in organizing and arranging excursions. Travel agencies can also assist passengers in obtaining visas, travel insurance, and other required documents.
Insights on Regional Analysis:
Asia Pacific Region to Provide Numerous Financing Opportunities.
Europe has the world’s largest adventure travel market. The Alps, Pyrenees, and Scandinavian countries are among the region’s most popular adventure tourist destinations. Outdoor activities and adventure tourism are also popular among Europeans.
Because of the presence of numerous adventure tourism locations, such as the Rocky Mountains, the Grand Canyon, and Yosemite National Park, North America has shared a major portion of the adventure tourism market. The region also features a huge number of wealthy people keen to invest money in adventure travel. Asia Pacific has the world’s fastest-expanding adventure travel market. Nepal, Bhutan, and New Zealand are among the region’s developing adventure tourist attractions. In addition, the region is seeing rapid economic expansion, increasing disposable income and leisure time. The Middle East and Africa have a small adventure tourism sector, but it is rising quickly. The Sahara Desert, the Serengeti National Park, and Mount Kilimanjaro are among the region’s unique and diverse adventure tourist sites.
South America is another tiny but fast-increasing adventure travel sector. The Amazon jungle, the Andes Mountains, and Machu Picchu are among the world’s most recognized adventure tourist sites.
The Adventure Tourism market is a dynamic and competitive one. The leading companies are always inventing and releasing new products. New competitors from emerging markets are also entering the market.
Major players in the global Adventure Tourism Travelopia, REI Adventures, Abercrombie & Kent Group, G Adventures, Intrepid Travel, Butterfield & Robinson, Austin Adventures, Natural Habitat Adventures, Mountain Travel Sobek, Geographic Expeditions Inc., Row Adventures, Tui Group, Cox & Kings Ltd., Discovery Nomads. To enhance their market share, these corporations are actively investing in developing novel products, and promotional activities, and extending their distribution networks. These companies provide a wide range of Adventure Tourism services, such as temperature-controlled warehouse space, shipping, distribution and packaging, and value-added services processing. They are involved in a wide range of industries, including food & beverage, medicines, chemicals, and biotechnology.
COVID-19 Impact and Market Status:
The COVID-19 pandemic had a mixed influence on the global Adventure Tourism business.
The COVID-19 epidemic had a significant impact on the worldwide adventure tourism business, as limitations on travel and closures of borders made it difficult or impossible for individuals to engage in adventure activities all over the world.
International tourist visits plummeted by 74% in 2020 compared to the previous year, according to the World Tourism Organization (UNWTO). Because numerous companies rely on international visitors, this had a disastrous effect on the adventure tourism sector.
In addition to reducing international travel, the COVID-19 epidemic reduced domestic adventure tourism activity. Many people were hesitant to participate in adventure activities due to fears about infection. As a result of these reasons, the worldwide adventure tourism market revenue is expected to fall by 50%.
Yet, the adventure tourism business appears to be on the mend in 2023. As travel limitations loosen and people gain confidence in their ability to travel, there is an increasing desire for adventurous activities. According to the Adventure Travel Trade Association (ATTA), bookings for adventure vacations are up considerably in 2023 when compared to the previous year. This is especially true for travels to well-known adventure destinations like Costa Rica, New Zealand, and Nepal.
Latest Trends and Innovation:
• Active by Exodus, a new brand from Travelopia, focused on soft adventure travel experiences. Exodus Active offers a variety of trips in countries across the world, including hiking, biking, and camping tours.
•REI Adventures is collaborating with the World Wildlife Fund to launch a new series of environmentally friendly adventure vacations. These tours will concentrate on conservation and ecotourism and allow travellers to responsibly explore some of the world’s most stunning and fragile places.
• Abercrombie & Kent has created A&K Philanthropy, a new program that will promote sustainable tourism initiatives throughout the world. The program will prioritize conservation, community development, and education.
• G Adventures has created an innovative initiative called G for Good, which is dedicated to having a beneficial impact on the communities in which it operates. The program funds a wide range of projects, covering education, healthcare, and environmental protection.
• The Intrepid Foundation, a new program of Intrepid Travel, is dedicated to helping sustainable tourism as well as community improvement projects across the world. The foundation focuses on assisting women and girls in poor countries.
Significant Growth Factors:
The following are important growth factors for the Adventure Tourism Market
As disposable incomes rise and greater numbers of individuals move to cities, there is a growing need for more authentic and engaging travel and leisure experiences. Adventure tourism provides an exceptional chance to get away from the city and reconnect with nature while also learning about different cultures and activities.
Active lifestyles are becoming increasingly popular, which is fueling demand for adventure tourism activities such as hiking, camping, bicycling, and skiing. People are now progressively searching for travel experiences that will both physically and psychologically challenge them. Adventure tourism providers are increasingly focused on sustainable practices, which appeal to eco-conscious travellers. Adventure tourism sites are becoming more readily available and developed, making them easier for people to reach and explore. This is particularly true in emerging nations, where fresh infrastructure is being constructed to facilitate tourism growth. Social media platforms are playing an important role in marketing adventure tourism. Travelers are increasingly turning to social media to learn about fresh locations, learn about activities, and share their own experiences.
The market for Adventure Tourism is expanding quickly, but there are several impediments to its expansion.
Adventure tourism activities are inherently dangerous, and people who are concerned about their security and safety may be unwilling to engage. This is particularly relevant in countries where crime rates are high or political instability exists.
Adventure tourism activities can be costly, especially if specialist equipment or training is required. This may hinder budget-conscious travellers. Some adventure tourism areas are difficult to reach and may have specific permissions or visas. As a result, some travellers may find them inaccessible. Adventure tourism can be harmful to the environment, especially if it is not handled sustainably. This can result in congestion, pollution, and environmental damage to vulnerable ecosystems. If adventure tourist activities are not led by qualified guides and operators, they might be deadly. However, in some areas, there is a scarcity of experienced guides and operators. This may restrict the amount of tourists who may participate in adventure tourism activities safely. Some adventure tourism areas may not have the essential infrastructure to sustain guests, such as transportation, lodging, and medical care. This can make visiting these locations challenging and risky for visitors.
Despite these constraints, the global adventure tourism market is projected to grow in the coming years, owing to a variety of factors such as the rising popularity of physically demanding and experiential travel, consumers’ increasing disposable income, and the growing prevalence of affordable adventure tourism packages.