The global Adventure Tourism market is projected to reach US$ 336.4 Billion by 2032, growing at a CAGR of 16%
Key factors driving the adventure tourism market growth is developing government initiatives for the promotion of tourism. Moreover, growth in social media trend is creating beneficial opportunities for the adventure tourism service providers, since Facebook is one the most preferred social networking site among the tourists. On the other hand, adventure travelling involve a lot of risk along with irregular weather conditions are some major factor that can restraint the growth of the adventure tourism industry.
The global market of adventure tourism has been segmented by different type, sales channel, activity, age group, type of traveler and geography. Further, type segment of the market is sub-segmented into soft, hard and others. Likewise, activity is sub-divided into water-based activity, land-based activity and air-based activity. Type of traveler is segregated into friends/group, solo, couple and family. On the basis of age group, market is fragmented into 30-41 Years, 42-49 years, below 30 years and 50 years & above. Sales channel segment of the adventure tourism market has been categorized to travel agent as well as direct. Furthermore geographically, the market has been analyzed across several key regions including Asia-Pacific, North America, Europe and LAMEA.
In addition, soft sub-segment of type segment leads the global adventure tourism market, due to the moderate to low risks involved. Moreover, land-based activity is probable of dominating the global market in upcoming years, as less skill-set is involved when compared with water-based and air-based activities.
Asia-Pacific region is expected to register growth at substantial CAGR and acquire the major adventure tourism market share across the globe. Moreover, some of the major factors contributing towards the growth of regional market include economic growth, intensifying competition, simplification of travel restrictions as well as progressive strategies adopted for promotion by the regional tourism organizations.
Key players operating in the competitive landscape of the global adventure tourism market include G Adventures Inc., TUI AG., ROW Adventures, InnerAsia Travel Group Inc., REI Adventures, Austin Adventures Inc., Butterfield & Robinson Management Services Inc., Intrepid Group Limited, Abercrombie & Kent Group of Companies S.A and Mountain Travel Sobek.
Adventure Tourism Market Scope
| Metrics | Details |
| Base Year | 2022 |
| Historic Data | 2021-2022 |
| Forecast Period | 2022-2032 |
| Study Period | 2021-2032 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2032 | US$ 336.4 Billion |
| Growth Rate | CAGR of 16% during 2022-2032 |
| Segment Covered | by Activity Type, By Group, Regions |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Austin Adventures, Inc., Butterfield & Robinson Inc., G Adventures, Geographic Expeditions Inc., Intrepid Group, ltd, Mountain Travel Sobek, Discovery Nomads, Row Adventures, Tui Group, Cox & Kings Ltd. |
Key segments of the global adventure tourism market include:
- Type Segment
- Hard
- Soft
- Others
- Activity Segment
- Land-based Activity
- Water-based Activity
- Air-based Activity
- Type of Travelers Segment
- Solo
- Friends/Group
- Couple
- Family
- Age Group Segment
- Below 30 Years
- 30-41 Years
- 42-49 Years
- 50 Years & Above
- Sales Channel Segment
- Travel Agent
- Direct
- Geographical Segment
- North America
- The U.S.
- Mexico
- Canada
- Europe
- Switzerland
- Germany
- Norway
- Italy
- Rest of Europe
- Asia-Pacific
- Australia
- China
- New Zealand
- India
- Japan
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle-East & Africa
What to expect from the upcoming report on ‘Global Adventure Tourism Market’:
- Future prospects as well as global adventure tourism market trends over the forecast period (2018-2025)
- Information regarding technological progressions as well as innovations taking place in developing as well as developed economies and also various macro & microeconomic factors that affect the growth of the market.
- Supportive initiatives by government likely to influence the market dynamics.
- Key drivers influencing market’s growth, opportunities, restraints, sales channels and distributors.
- In-depth analysis of different market segmentations including type, sales channel, activity, age group, type of traveler and geographical regions.
- Deep analysis about the competitive landscape of the market and the initiatives by them to improve this market such as expansions, growth strategies, agreements, new product launches and acquisitions in the market
- Value Chain and Sales Channels Analysis
Frequently Asked Questions (FAQ) :
Adroit Market Research has segmented the adventure tourism market by Type, Activity, Type of Travelers, Age Group, Sales Channel and geography.
The major players are G Adventures Inc., TUI AG., ROW Adventures, InnerAsia Travel Group Inc., REI Adventures, Austin Adventures Inc., Butterfield & Robinson Management Services Inc., Intrepid Group Limited.
The base year for the report is 2018 in adventure tourism market.