Owing to benefits such as time saving, higher quality check, early bug detection, reusability, distributed test execution, advanced testing capabilities, the A/B Testing tools market is experiencing rapid adoption, thus fostering remarkable progress in global A/B testing tools market.

Covid-19 Impact on A/B testing tools market

Covid-19 has disrupted almost all markets including global A/B testing market. Some industries have faced downfall, and some have experienced positive effects due to this pandemic. Remote working, supply chain disruptions, and lockdowns were phenomena produced by this pandemic.

A/B testing tools market has witnessed the positive effect of Covid-19. There has been a massive change in consumer behavior due to Covid-19.  Business due to the disruption have become aware of the importance of data capturing and advanced analysis to study customer or user behavior. Thus businesses are adopting A/B testing to make informed decisions and strategize things which is propelling the global A/B testing market. Due to this need and companies shifting to online platforms A/B testing tools market has witnessed the positive effect of the Covid-19 pandemic.

This report offers an overview of businesses changing modus operandi, business strategies, and investment strategies that leaders are adopting across the globe to tackle the challenges possessed by this pandemic.

Cloud Based Segment Accounted for Highest Revenue

The A/B testing tools market is segmented into Web-based and cloud-based on the type. The cloud based segment accounted for highest revenue streams due to low cost of ownership of organizations. Owing to benefits such as accessibility, speed, scalability, security the businesses are adopting cloud based A/B testing tools. Increasing number of applications deployed on cloud, transition from on-premises to cloud based solutions are some key growth factors of cloud-based segment in global A/B testing market.

Large Enterprise Segment is Expected to Experience Maximum Revenue

The global A/B testing tools market is classified into large, small, and medium segments on the basis of application. Among these, the large enterprise segment is expected to experience maximum revenue and grow with highest CGAR through the forecast span. The key factors such as high adoption of IT tools for accelerating business performance for strengthening market competitiveness and sustenance in the hypercompetitive market are driving the adoption of A/B testing tools in large enterprises. Furthermore, growing number of Large Enterprises and these enterprises adopting A/B testing tools for market fortification is driving the segment growth.

North America Held the Largest Market Share

Among all the geographic regions namely Europe, APAC, North America, Latin America, North America held the largest market share of global A/B testing tools market. The key factors such as growing demand for AB Testing Software in several North American countries like US and Canada, growing SME businesses are driving North America’s performance in global A/B testing market. The region is also expected to contribute to the overall revenue of global A/B testing tools market owing to increasing demand for control and monitoring data entry methods and presence of prominent A/B testing tools providers in the region.

The increasing need for deploying advanced testing tools that support various activities from planning, performance analysis, test execution to requirement gathering is increasing the adoption of A/B testing tools thereby boosting the global A/B testing tools market.

A/B testing asks questions about the changes in the application or website to collect data on the effect of the changes to better the user experience. A/B testing is extremely essential for web ranking and businesses adopting A/B testing for web ranking the key factor driving the global A/B testing tools market.

The market value of A/B testing is estimated to reach close to USD 1249.57 million by 2028 with an annualized growth rate of 11.62% through the forecast span.

Google also supports A/B testing for improving web searches and ranking. The need for better web ranking and support from a giant like Google is expected to propel the growth of the A/B testing tools market. User experience and user acknowledgment are most essential for any business. A/B testing helps generate a better view of the user experience for a coder, which is necessary. So the user acknowledgment acts as the most prominent driving force behind this market growth.

A/B testing refers to a randomized experimentation process that allows users to simultaneously see different versions of web page or any page element. This allows businesses to analyze the most potential version for business improvement. A/B testing is also called bucket testing or split testing. Statistical analysis in A/B testing is crucial to determine which version performs better.  A/B testing allows make informed decisions and thorough changes to the webpage or any web element that drives business. A/B testing allows business teams analyse user behavior and make changes to their web element accordingly. A/B testing allows optimization of product onboarding, modals, user engagement, and improve product experience based on previous user analysis.

However, significant costs, availability of small sample sizes, failed tests, invalid hypothesis, continuously changing parameters are key factors restraining the A/B testing tools market. As A/B testing requires costly apparatus, its setup cost is high. This is likely to hamper A/B testing tools market. Also, fluctuating prices of raw materials could be another factor that may hinder market growth.

Furthermore, multivariate testing features, advanced targeting & segmentation, automatic response to behavior trends and usage of historical data to optimize conversions is encouraging further adoption of A/B testing tools, anticipated to be growth opportunity to the global A/B testing tools market.

The key market players that formulate the competitive landscape of the A/B testing tools market include Optimizely, Adobe, Monetate, VWO , Omniconvert, Instapage, Dynamic Yield, AB Tasty, Crazy Egg , Unbounce, Qubit, Freshmarketer, Landingi, Convert, Evolv Ascend, SiteSpect, Kameleoon, Evergage, ScribbleLive (ion), NotifyVisitors.

Latest Innovations in Global A/B Testing Tools Market  

• On July 2020, AB Tasty announced a sequence C round of funding to revolutionize how groups deliver product stories and pleasant logos. With over 900 worldwide customers and ten offices at some stage in EMEA, North USA, and APAC. Sixty percent of AB Tasty's revenue is now generated outside of France.
• On September 2020, Episerver announced that it had acquired Optimizely. Optimizely was founded in 2009 by using Pete Koomen and Dan Siroker. It has become synonymous with A/B checking out, subsequently building a broader suite of tools for marketers to test with and personalize their apps and websites, with extra than thousand customers, including StubHub, IBM, Gap, and The Wall street journal.
• On September 2021, Unbounce, the global leader in landing page software, unveiled the Unbounce Conversion Intelligence™ Platform, which expanded the company's offerings beyond landing pages and is designed to meet the needs of midsize and small businesses (SMBs).

A/B Testing Tools Market Scope

Key segments of the A/B testing tools market :

Type Overview, 2018-2028 (USD Million)

• Web-based
• Cloud-based

Organization Overview, 2018-2028 (USD Million)

• Large
• Small
• Medium

Regional Overview, 2018-2028 (USD Million)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico
• Brazil
• Rest of South America

Middle East and South Africa