Numerous health advantages of A2 milk including improved immunity, increased metabolic rate, and brain growth is increasing the demand of A2 milk furthering the development of global A2 milk market

Covid-19 Impact & Market Status

The emergence of the global pandemic, COVID-19, has triggered global A2 milk market worldwide supply chain, as well as the whole dairy input value chain, from raw material acquisition through processing, packaging, and distribution. Due to COVID-19, there has been a ripple effect on the dairy business, resulting in lower demand for dairy goods, particularly as an ingredient, and spilling of excess obtained A2 milk. Dairy cooperatives are being told to buy milk from farmers, even A2 milk, to ensure that the farmers have a source of income. To reduce the expense of middlemen and boost profit margins, most dairy firms have embraced a direct distribution route for A2 milk. Due to the pandemic purchasing behaviour among customers, retail sales of A2 milk increased in the early days of the pandemic. Due to pantry-stocking of its goods through reseller channels and online sales, the A2 Milk Company, a major participant in the A2 milk industry, saw a surge in revenues, particularly in China and Australia. However, pandemic impact is decreased and countries are returning to pre-pandemic level the global A2 milk market has progressed and out-of-home sales of A2 milk have increased.

Milk Powder Segment Witnessed Fastest Growth in 2021

The global A2 milk market is classified by form, packaging form, distribution channel, and region, according to a2 milk market study. The market is divided into two categories namely liquid and powder on the basis of type. The popularity of liquid a2 milk stems from its high consumption rate and ease of use. Fresh milk is preferred for direct consumption by consumers since it contains key elements such as proteins, calcium, and vitamins that people require. During the projected period, however, the powder a2 milk category is predicted to develop at a faster CAGR.

Plastic Pouch Segment Poised for Rapid Market Progress

The global A2 milk market is classified into glass bottle, plastic pouch on the basis of packaging forms. Among these, the plastic pouch segment accounted the highest market share in global A2 milk market owing to factors such as higher household consumption of A2 milk and more availability of milk in plastic pouches in retail stores, supermarkets, hypermarkets, and other.

Infant Formula Segment Witnessed More Demand for A2 Milk

The global A2 milk market is classified into milk powder, butter, yogurt, infant formula, other on the basis of application. Among these, infant formula segment witnessed highest demand for A2 milk. The key forces such as growing health awareness in infant feeding, increasing awareness through advertisement, and numerous health benefits offered by A2 milk to growth of infant are increasing the demand of A2 milk in infant formula segment.

North America Poised for Rapid Market Growth

In 2019, the Asia-Pacific region was the most important market for a2 milk owing to a2 milk beverage's enormous popularity and widespread usage in the region. Furthermore, the region has many cow varieties that provide A2 milk. Furthermore, due to increased demand and acceptance of a2 milk beverages because of high consumer expenditure, lactose intolerance among a big population, and growing health consciousness, the North American region is predicted to rise at a strong CAGR.

The growing demand for functional beverages for digestive benefits is driving the global A2 milk market.

In cow milk, there are two types of beta-casein protein: a1 and a2. A2 milk is milk that solely includes the a2 beta-casein protein. A2 milk comes from cows of a certain breed that generate beta-casein protein with a proline at position 67 in their milk. These cows are generally found in India and are ancient breeds. Guernsey, Shahiwal, Gir, and Red Sindhi are among the breeds that produce A2 milk. Because it includes elements including calcium, potassium, vitamin D, and protein, A2 milk has a higher nutritional value than ordinary milk.

Many people have discovered that milk that is low in a1 beta-casein and high in a2 beta-casein which makes it easy to digest. A2 milk lowers the risk of heart disease and inflammation caused by dairy products. A2 milk is produced in greater quantities in the Asia Pacific countries. The A2 milk market is expected to grow in value and volume during the projected period because of expanding applications and growing demand.

These factors collectively influence thumping growth of A2 milk estimated to reach close to USD 2607.4 million in revenue by 2029 with an annualized growth rate of 13.5 percent through the forecast span 2022-2029.

The key factors such as rising health consciousness and awareness of health benefit of A2 milk, increasing spending on dairy products, increasing awareness through advertisements are boosting the market value of global A2 milk market.

Milk is a common dietary component found in a variety of dairy products. Milk is often regarded as a nutritious diet since it provides a variety of nutrients that are essential for human and animal health. Fat, which is regarded to be beneficial fat, is one of the most important elements in milk. When compared to conventional milk, a2 milk has a greater fat content. Regular milk has a fat content of roughly 3.6 percent, whereas a2 milk has a fat content of around 4.8 percent. Healthy eating is becoming more popular among people all around the world. Milk is one of the most widely eaten foods on the planet. Milk is widely consumed since it is regarded as a healthful substance. However, due to stomach issues, a rising number of people are unable to eat milk and milk products. Because A2 milk is simpler to digest, it is in high demand among customers as a healthful, readily digestible product.

A2 milk, whether in its natural or liquid form is consumed on a regular basis due to its nutritional benefits. A2 milk is also available in powdered or liquid form. It is also utilised in new-born formula. Ghee, butter, yoghurt, ice cream, cheese, milk powder, and a variety of other goods made from a2 milk. A2 milk is commonly used in bakeries and confectioneries, as well as in the production of milk-based drinks.

However, higher price of A2 milk, availability of cheaper vegan substitutes, growing attractiveness towards junk food, and changing food habits are key forces likely to hamper the global A2 milk market.

Furthermore, growing consumer attractiveness towards products obtained from natural foods, growing application of A2 milk in infant foods, exponential growth in demand for ghee, butter, yogurt, and other dairy products for household, hotels, and manufacturing of other products is anticipated to be growth opportunity for the global A2 milk market.

The major players in global A2 milk market are Vinamilk, Urban Farms Milk, a2 Milk Company, Taw River Dairy, Ripley Farms, Provilac Dairy Farms, Lion Dairy & Drinks, Freedom Foods Group, Erden Creamery, and GCMMF (Amul) among others.

Latest Innovations In The Global A2 Milk Market: A Snapshot

• The A2 milk firm partnered with Yuhan pharmaceuticals in December 2019 to launch a2 PSouthum infant formulation products in South Korea.
• The a2 milk company announced the debut of premium a2 Milk powder with Mnuka honey in June 2018, combining the advantages of Mnuka honey UMF 10+ from New Zealand with unadulterated and organic A2 milk for a delicious and calcium-rich beverage.

A2 Milk Market Scope

Key Segments of the Global A2 Milk Market

Type Overview, 2019-2029 (USD Million)

• Liquid
• Powder

Packaging Overview, 2019-2029 (USD Million)

• Glass Bottle
• Plastic Pouch

Application Overview, 2019-2029 (USD Million)

• Milk Powder
• Butter
• Yogurt
• Infant Formula
• Other

Distribution Channel Overview, 2019-2029 (USD Million)

• B2B
• Retail Stores
• Online Sales Channels

Regional Overview, 2019-2029 (USD Million)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico
• Brazil
• Rest of South America

Middle East and South Africa