E-commerce industry has seen tremendous changes in the past few years and healthcare sector is one of the major industries to apply these changes.
Concern
E-commerce is booming with applications such as FirstOpinion and Practo and websites such as YourDoctors and Doctor2U which are being used extensively and are very important. Thus, online form is the groundbreaking form of healthcare e-commerce known as telemedicine. Each service is working on various business models where the concept is doctors offering advice on live chats or by texting to patients. With this, the healthcare industry is eliminating the requirement for physical doctors in clinics and offices and spending time in traveling from home. Even though there is removal of examination necessity, telemedicine supports examination determination.
Shopping Online
Primarily, e-commerce is transforming the way people are shopping for healthcare products. Thus, it is changing the way products end up in the consumer’s hands. Rather than visiting the physical office, customers are mostly using the internet for performing the working of pharmacy. Therefore, companies such as Capsule are using business models featuring fast delivery to the doors having live online chats in handling the questions of patients. However, the application easily allows doctors to order from Capsule.
In the year 2017, Capsule sale increased although competitors like DivvyDOSE, ScriptAssist and PillPack were very active in the market. In 2018, PillPack developed by Amazon to demonstrate the assurance that the market is shifting healthcare industry background.
Availability
Availability is necessary for healthcare providers in making websites accessible to the patients. However, the most significant aspect of the website is mobile-friendly web design. Thus, in the year 2018, around 50% of the web traffic came from internet users with a tablet or smartphone. But, as per the information around 45% of users physically visit the doctors after going through bad experience online. Around 85% of customers are having difficulties in accessing websites on mobile devices. However, there is the capability for the providers of healthcare in losing or gaining the consumers depending on the superiority of the mobile sites. Moving forward, it is dynamic that the site is representing that physician and their dedication to the patient care specialties.
Growth in patient’s experience
Telemedicine is working efficiently with pharmaceutical e-commerce giving the best experience to the patients. Thus, with the help of chatbots, patient’s symptoms, diagnosis and receiving medication at the door is even easier. However, platforms such as NowRC and Walgreens are delivering prescribed medicine that can be ordered online easily. Thus, the technological developments, providers of healthcare are leveraging e-commerce having the opportunity in improving the experience of patients.
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