Winery has been a consistently significant influencer towards unparalleled growth in travel and tourism, however with the devastating spread of the COVID-19 outbreak and its devastating implications over the months, wineries around the world have been facing the brunt.
Lately, with many countries now preparing for unlocking, wineries are also investing towards developing effective response strategies to emerge from the catastrophe.
The wine industry is witnessing exponential transformation phase, as consistent as the hospitality industry. Countries such as Australia is leveraging into novel development strategies to offset the implications of COVID-19 pandemic.
In this light, a funding worth A$50 million has been awarded as the Export and Regional Wine Support package to uplift the condition of wineries in the country.
The latest funding aid will mainly be used to develop the country's traditional grape wine industry to bolster Australian wine tourism and wine exports.
The country's wine is best known for exceptional quality that tangibly improves finance and economical conditions in Australia.
Besides Australia, yet another lucrative opportunity in wine market is witnessed in South Africa which is currently fighting the dual challenges of COVID-19 outrage as well as the country's ban on the production and consumption of local alcohol.
In the words of Kurt Moore, CEO, South African Liquor Brandowners Association, this indefinite ban on local wine production and consumption is speculated to have a highly negative impact on the overall growth of South African economy, affecting even employment.
However, wineries and breweries in the country are now banking upon export potential of wines, to emerge from the devastating losses.
In this regard, online retail and e-commerce is likely to further enhance export and cross border trade thus significantly benefiting South African economy in multiple ways.