Social media platform Twitter has recently announced that that expansion of several political advertisements policy and transparency approach will comprise Australia, India, and all European states to apply sticker policies for current political advertisers and transparent disclosure for all advertisements on the platform.
In 2018, Twitter has released its Political Campaigning Policy in the United States to offer clear insight into how the app defines political content and who is posting political content on Twitter.
In addition, Twitter launched the ATS (Advertisements Transparency Center). The ATC permits anyone to view advertisements that have been served on Twitter across the globe, with even other details such as demographics and ad spend.
In the Advertisements Transparency Center, everyone can view advertisements which have run on Twitter in between the last 7 days from any Twitter account. If an advertisement is reported and derived from Twitter, it will be archived in the Advertisement Transparency Center in about 24 hours.
If the Twitter account was suspended, tweets will not be displayed in the Advertisement Transparency Center. The same rule applies to removed accounts and tweets.
In India, political advertisers that drop under the Political Campaigning Policy, the user will be able to see all the details, comprising ad spend, billing information and imitations data per tweet.
In addition, Twitter will be shown demographic targeting data for advertisements being served, which are intended by the advertiser and delivered by Twitter.
Twitter is making it transparent who is posting Indian political campaign posts on the platform by containing disclaimer information and a visual label on promoted content from accounts that are certified. This will let people recognize political campaign content and who paid for it.