Competitor of supervisory body claims that the manufacture of journalism and news cannot be considered completely to market services and guidelines required to control the influence of Google and Facebook.

Rod Sims, ACCC chairman, stated the inquiry of digital platforms, delivering their introductory report, exposes the influence of the market revel in the digital behemoths is warning the Australian media.

Many of the conventional newspaper journalism jobs have vanished, revenue of print advertising has dehydrated, and on online advertising $100 has been spent on each news, whereas about $21 has been given to Facebook and $47 is given to Google.

From past years, Facebook and Google are projected to have seized about 80% of the growth in the digital advertising.

On the other hand, during captivating the share of the advertising proceeds, platforms are not producing any quality, original Australian news.

Sims stated “Rather they select, curate, evaluate, rank and arrange news stories produced by third parties, disseminating other parties’ content”.

Benefits to society from the diverse and strong range of the sources of media on top of public broadcasters, SBS and ABC.

Sims commented that “News and journalism are different to many other commercial activities in that they benefit both the individual and also society as a whole”. “Multiplicity of the editorial voices participate in the interest of public and should not be in the position where news depend on one or two new sources”.

“On assumption, it is essential that the businesses of media are not deprived through workout of market power or procedures that make it challenging to fight on their merits”.

Sims claimed the contestants to the market, like Crikey, Guardian Australia, Daily Mail and BuzzFeed, cannot make up for the attenuating newsroom of Fairfax Media, part of News Corp Australia and Nine, as they are working on small broadcasting studio.

Sims even stated that “Virtually no media regulation applies to digital platforms and this contributes to the regulatory disparity between media sectors that would appear to provide the digital platforms with an unfair advantage in attracting advertising expenditure because they operate under fewer regulatory constraints and have lower regulatory compliance costs.”