Social Networking giant Facebook has announced that the most awaited Clear History feature will now launch this year. This feature will help users to control personal data which is linked to third-party apps and websites. This announcement was made by David Wehnar (Chief Financial Officer) at the Morgan Stanley Technology, Conference.
In March 2018, Facebook CEO Mark Zuckerberg had defined this feature as similar to the browser history feature and the clear history tool will be launched within a few months.
Mark Zuckerberg stated in a Facebook note, “Your web browser has a simple way to remove history or clear cookies. We are currently working on a new feature to clear your browser history on Fcaebook such as websites you have visited, links you have clicked on, and others.”
“Once we use this update, you will get all information about the websites and apps you have visited, and you will be able to remove its history from your account,” Zuckerberg stated in the post. “You will also be able to turn off such information stored in your account.”
To run this tool, Facebook collects a large amount of data over analytics tools and trackers of the user’s activity on the site and others. Hence, it is important to note that, Clear History tool would strictly affect the social media platform to target advertisements and it will also influence its revenue.
The Clear History feature would take one more step than the present options available and give users more transparency on the information which is collected about them apart from the info sites and apps are gathering from it, and if they want to eliminate it completely from the Facebook.
However, irrespective of the potential impact the Clear History tool could have on Facebook’s ad business.
According to the report, Facebook is planning to start testing the feature in the middle of this year.