In the ongoing race to be sustainable and carbon neutral ‘green retailing’ is struggling to find its place. Online retailers have been selling green products but including green strategies in their operations and supply chain is a bit of a challenge. Amazon, one of the world’s biggest and most favorite retailers recently announced its plan to go carbon neutral b 2030. They have made this announcement after an extensive analysis of all their operation and then concluded to go carbon neutral.
A small initiative or changes like use of renewable energy like solar, use of electric vans for deliveries and changes in supplier packaging can result in great impacts on the overall carbon foot printing by Amazon. The carbon footprint management market has been receiving lot of traction since last few years. It is expected to cross USD 10 billion by 2021. This fast paced growth has compelled even online retailers to include sustainable strategies in their overall business processes. Global players like Nike, Walmart, UPS and Timberland have already implemented green strategies in their operations. Walmart aims to purchase all of its energy from renewable sources. They are also working towards increasing their fuel efficiency of its fleet by 25% in coming years and is currently one of the biggest purchaser of products that are 100% organic. Amazon is calling this project ‘shipment zero’ and is heading positively towards its goals.