Adroit Market Research - Industry Insights
Intelligent Clothes Hanger – Our Increasing Dependency Towards Smart Technology.
By Grishma Khairnar | Feb 2019
In this study, there are several cases discussed which will describe the use of artificial intelligent and machine language used in developing intelligent clothes hangers. This study will be helpful in studying various uses of intelligent clothes hangers. Intelligent clothes hanger have the ability to automatically respond to maximum and minimum places with the help of overweight and ultra-light detecting mechanism. Intelligent clothes hanger can also be controlled with the help of wireless remote control. This case study talks about the evolution of our preferences and dependency on convenience.
Introduction:
At present, there are various types of clothes
In this study, there are several cases discussed which will describe the use of artificial intelligent and machine language used in developing intelligent clothes hangers. This study will be helpful in studying various uses of intelligent clothes hangers. Intelligent clothes hanger have the ability to automatically respond to maximum and minimum places with the help of overweight and ultra-light detecting mechanism. Intelligent clothes hanger can also be controlled with the help of wireless remote control. This case study talks about the evolution of our preferences and dependency on convenience.
Introduction:
At present, there are various types of clothes-hanger in the market, including electronic clothes-hanger, hand-wheel type of clothes-hanger, suspension type of clothes hanger and ground stand-still clothes hanger. It is widely used in day-to-day life as they are convenient and simple. Clothes hangers these days have lots of intelligent functions involving disinfection, temperature display, dry-out, remote control, automation and many more.
The intelligent clothes hanger is the best example of inventive and creative techniques. It is the electric product holding qualities like feasible workspace, cost-effective electricity bills, drying of clothes effectively and more that make it so desirable. Currently, traditional hangers are mostly required for hanging and drying clothes, whereas intelligent clothes hangers solve bigger issues related to it like changing weather conditions and temperatures.
Nowadays, people mostly focus on luxury and moderate to high standard of living, habits and level of use. In addition, people are acquainting the inventions that are beneficial and not expensive than the budget. Geographically, a region of manufacture of intelligent clothes hangers have importantly focused in Asia Pacific region where maximum products are manufactured in China. An individual in the advanced western countries will give preference to dryers rather than intelligent clothes hanger, whereas many of the developing regions like India and Africa are robust to achieve the expense of intelligent clothes hanger.
Nowadays, people are mostly comprising of the nuclear family where husband and wife are working. So in the rainy season, in their absence clothes may dry and get wet again. So to avoid this, people are preferring intelligent clothes hanger nowadays. Intelligent clothes are even used in shopping malls to hang clothes. As intelligent clothes hanger comprises of the chip that sends the signal to the employees of the store where they get the information about the brand of clothes the customer has selected.
The intelligent clothes hanger is designed on the basis of the single-chip microcomputer and Pro-E software. The 3D object model of intelligent clothes hanger is recognized by the software of Pro-E. A system of intelligent clothes hanger accepts AT89C52 single-chip microcomputer and then the intelligent clothes hanger is designed with better performance.
As far as the fashion industry is concerned artificial intelligence being applied to clothes hangers is the last thing the world was expecting. But, need drives innovation and following examples are a perfect summary of how intelligent clothes hangers are adding comfort, smartness and convenience to our day to day living. Clothing industry is wisely using technology to not only create smart products but also considering making changing in the operations and raw materials that go behind making them.
Case Study 1:
Over an exclusive partnership, KappAhl and Ekoligens AB have established the novel hangers manufactured by using the recycled paper. And now these novel hangers, EcoligentPaper, are used for displaying the KappAhl’s Limited Edition collection. In this partnership, KappAhl has shared its knowledge on the requirement of hanger for being purposeful at all phases of the production chain, containing questions of logistics, handling and waste in the fashion industry.
For Ekoligens, EcoligentPaper clothes hanger is an example that the general change in materials cannot be made for the functional and sustainable product that can be a strong branding tool. EcoligentPaper hanger was made from the recycled paper of the Swedish paper industry and reprocessed metal parts. Each stage of hanger’s production is focusing on strengthening the environment and considering its overall life cycle. KappAhl will save approximately more than 1.1 tons of plastic by using this novel hanger to show their sustainable Limited Edition collection.
Case Study 2:
Company K has put in the smart hanger in the leading store of S and L brands to deliver a spontaneous experience to the user with the help of digital display and beacon. Primarily, Company K can assign a beacon with the accelerometer on a smart hanger to calculate how many consumers were grabbing the hanger and distance traveled with the hanger. Company K can connect the logs constructed by smart hanger with the date of purchase and examine the link within the purchase items and goods of interest. This is alike to connecting e-commerce to shopping carts, purchase items and click-through pages. With the help of this, Company K is able to aim the target marketing by analyzing and tracking the processes from the customer’s attention to the purchasing process. In addition, Company K is having smart hangers in combination with digital signage to offer consumers with better experience of the store. On the other hand, if the customer is holding the hanger with beacon, media pole digital display on the hanger displays the details of product like price and material and consumers who choose the product. Moreover, when the consumer takes a coat hanger to mirror, information of the product is displayed in the mirror which is helpful for the consumer to get the detail information of the product without the support of store staff and make the purchasing decisions on the basis of the tendencies of purchasing of the consumers. Smart hangers can be helpful to retailers for collecting the customer data by analyzing and measuring the in-store behavior. Beacon installed in smart hangers is allowing the wearable devices and smart pads used by the staff of the store to send messages associated to products of customer interest, which can be prepared for the indistinguishable interaction with the consumer. During this, an employee of the store gets a signal through wearable devices and smart pad when the consumer picks up the hanger. Consumers can also get the detail information on products they are concerned and list of the suggested products with the help of smart pad.
Case Study 3:
Sometimes weather conditions can be confusing. It can be one of the most unpredictable elements making us choose wrong clothes on a wrong day. Most of the travelers, travelling to new destinations face this unexpected problem. If weather conditions not analyzed beforehand, they can get a person in trouble. But, it is also very difficult to continuously check the weather forecast of the destination so that the individual can select their outfit appropriately.
Keeping this situation in mind, Kickstarter has funded an innovation that has thought of a solution for the problem and discovered the idea of smart personal assistant called ‘take off’. It has information about the location and daily or weekly schedule of an individual. Assistant reads out the data on the individual’s phone calendar about trips and meetings. Later, by linking to the database of weather forecast websites, it provides information about the best outfit to put on as per the condition of weather.
Assistant can be an application on the individual’s smartphone with the usage of internet. There is a wooden wall hanger designed in a retro style that suggests the outfit to be worn as per the weather. This wooden wall hanger functions in the split-flap mechanism rather than modern luminous screens and have nostalgic look.
The wooden wall hanger displays time, date and outside temperature. After pressing the button of wall hanger, it gives the suggestion regarding what should be wearing. This wall hanger works online by connecting to Wi-Fi. Beyond just giving information about the weather, it also makes you aware of the level of allergens or air pollution in the local environment.
Future Prospect:
In the future, Take Off will also have a face detecting camera where every user can have her/his personal profile fixed on the device. When user will stand in front of Take Off, her/his face will be detected by the capability of the camera of face recognition.
References:
https://ixtenso.com/store-design/renewable-economical-intelligent-clothes-hanger.html
https://www.kickstarter.com/projects/143872389/take-off-the-smart-hanger-that-helps-you-decide-wh
https://www.hindawi.com/journals/misy/2017/4738340/