Adroit Market Research - Industry Insights

Looking at the under-served industrial coatings market, PPG Industry bagged the opportunity to develop OneSource Coatings along with latest Internet technology to provide the best customer experience.

The way internet is currently impacting business and industries is different and is causing various companies to enter into the technical domains. In terms of coating industry, various business transactions like selling, training and customer service are currently in infancy stage. However the scope of the same is huge.

PPG Industries, based in Pittsburgh, took the first step and developed an e-business format. It provides powder and liquid coating, pretreatment products acro

Looking at the under-served industrial coatings market, PPG Industry bagged the opportunity to develop OneSource Coatings along with latest Internet technology to provide the best customer experience.

The way internet is currently impacting business and industries is different and is causing various companies to enter into the technical domains. In terms of coating industry, various business transactions like selling, training and customer service are currently in infancy stage. However the scope of the same is huge.

PPG Industries, based in Pittsburgh, took the first step and developed an e-business format. It provides powder and liquid coating, pretreatment products across industrial coatings marketplace.

Why this business?

OneSource Coatings was developed after a lot of research by PPG. The research indicated that various small-lot industrial coatings consumers make a large market share. These include small and medium manufacturers of various industrial products. PPG manufactures architectural, OEM and automotive refinish coatings. This is something that the company has not ever targeted before.

Many of the PPG customers gather online information in terms of price comparison through online portals. The research by consumers was done online and then orders given over phone. The current trend indicates preference towards speed and convenience by internet ordering. In the markets like chemicals, consumer goods and automotive. Companies are working to think outside the box and provide better and high-quality through internet sales and services. Chemicals, consumer goods and automotive companies are working in a defined way for handling business. With the help of internet customers can get answers to their questions in a convenient manner.

OneSource Coatings was introduced in the month of January 2000 based on the finding from research and learning. The research indicates a winning business strategy which is a mix of cutting-edge internet technology along with best telephone services that also provide field technical support.

Customer friendly approach

In spite of the infancy stage of Internet, customer experience is currently impacting the business. Both customers and prospective customers are highly responsive towards technical service and technical support. Quick answers to the queries raised is appreciated in comparison to receiving call backs.

With OneSource Coating, companies can provide an online library of various product data sheets. By the various product data sheets and material safety sheets comes useful in solving technical problems. This further helps in troubleshooting problems in paint and applications.

Along with various e-commerce tools and a well-designed product and application information, the website is offering information to ensure the task of customer job is better. Often, customers are not keen to use various online tools. In this case OneSource coating excels in providing them with an extremely responsive telephone and technical service support systems. Over the period of time with the support of telephone access to sales of OneSource and round the clock staff members for technical support is helping the growth of OneSource coating.

The existing experience of PPG across coating industry is proving the importance of 24X7 service. The ever-present support is helping companies meet the fast-paced manufacturing environment.

OneSource helps in customer meeting production deadlines along with promising a 2-business-day delivery. This is restricted to the regions of Iowa, Wisconsin, Michigan, Minnesota and others. In the upcoming years the service area is likely to grow.

Single-Source Concept

The main benefit of OneSource coating is the comprehensive product information available on the website. By providing a large type of products and services on its website, OneSource gives customers the advantage of single point of shopping for all supplies and equipment’s involved in the coating process.

The application of industrial coating is a multi-step process. It requires multiple products and equipment which are available online through OneSource. Due to this various small manufacturers are not required to meet the coatings of suppliers, pretreatment of products and equipment. Most of these products can be purchased online at one stop in OneSource.

It can be summarized that many small companies are now focusing on their business growth rather than identifying ways to find the correct equipment’s for the tasks.

The OneSource coatings gives a large range of coatings. This is used for various air drying methods in smaller coating companies. Some of the features of the product are

An innovative Icron™ link of various solvent. It contains waterborne coatings in alkyd, acrylic, urethane and polyester technologies. The products are free from lead- and chrome. It is present in 135 variation in the form of colors. It is custom match to requirement at additional charges. Matching of color is done on the same day once customer approval is received. This also ensures that two-day turnaround time is met across the region.

Envirocron® powder coatings are available in almost 185 colors which are standard, textures and metallic in nature.

Products used for pretreatment like alkaline spray cleaners, iron phosphates and immersion cleaners.

Coating provisions and sundries with safety and mixing gear. Powder and liquid spray gear that will also offer through partnerships and by outsource from trusted and leading suppliers like Nordson and ITW/Binks.

Post the purchase of a product via online source, the OneSource coatings will have various relevant orders. This is further likely to make the process of product and purchasing faster and simpler.

Future Options

OneSource Coating is currently in the initial stage and the business is already showing signs of success. The management leaders are expanding the business and growing through two-day product delivery time. This is soon going to be implemented all across the industries in the upcoming years. The company is also trying to understand how to broaden the present product offerings.

Additionally, website functionality is likely to keep growing and getting better. A new tool which is online diagnostic tool is also launched by the company. It is known as Coatings wizards and is helps consumers find the best coating product for users. With the help of various questions the systems helps users in getting the best fit for the customer.