Touted as a wonder oil with exceptional properties to inhibit cardiac disorders and carcinogenic progression, rice bran oil has certainly disrupted the edible oil landscape at a global stature, with maximum impact across all rice based economies in APAC. Despite a long trailing history of rice production and consumption across Asian countries, it certainly took considerable time to explore the massive benefits of rice bran, and thereby adequately create a market for rice bran oil across Asian countries, followed by a global plunge.
Consumer awareness on the benefits of rice bran oil paralleled the insurmountable rise in disease events such as cardiac disorders, cancer, and even lifestyle diseases such as obesity, and diabetes. Need for healthy fat remains undoubtedly a legitimate need, although the reparations of cholesterol is rather boggling. Hence, with improved consumer attitude towards healthy lifestyle to match a contemporary sedentary work culture is likely to pave way for healthy edible oils such as rice bran oil.
Rice bran oil is meticulously sourced from the rice husk obtained upon rice milling processes. Major agrarian economies such as India, China, Bangladesh, Japan, Vietnam, and China amongst other Asian countries continue to bask in the limelight of largest paddy production which is directly proportional to growing avenues in rice bran oil market.
Nutrient Powerhouse: Rice Bran Oil Exhibits High Oryzanol Content
A complete source of essential antioxidants and phytochemicals, rice bran oil is a powerhouse of nutrients such as minerals and vitamins that not only render a therapeutic impact on heart health but also extends towards optimum skin radiation and hair nourishment. It offers ample UV protection and is known to keep blemishes, fine lines, freckles, and dark circles at bay. Rice bran oil is also known to delay hair graying besides improving the luster.
Although other contemporary plant based oil variants have posed visible bottlenecks and challenges, however, owing to its super rich nutrient profile, easy availability and affordable pricing are estimated to offset limitations, paving a robust outlook for rice bran oil market in the near future. Olive oil has long established lucrative market prospects. However, as westerners continue to explore the goodness of rice bran oil, coupled with its judicious pricing, rice bran oil market in the coming years is poised to witness tangible spike across North American and European countries, in addition to flourishing growth in APAC.
Low Smoking Point Aids Most Culinary Activities
Rice bran oil exhibits higher nutrient percentage as opposed to contemporary olive oil. Besides impressive ratios of vitamin E rice bran oil is a rich source of oryzanol unlike olive oil which doesn't contain the same. With its cholesterol lowering property, rice bran oil is certainly a first choice when it comes to treat cardiac disorders. Additionally, rice bran oil is quite sturdy with markedly higher shelf life as compared to other plant sourced edible oils, and hence is likely to witness adoption spurt. Further, its high smoking point helps in apt applications as a cooking oil. Rice bran oil is also noted for its neutral taste and a distinct flavor. This makes it an ideal salad dressing ingredient.
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