Essentially, gamification is a holistic combination of gaming techniques that are mindfully blended in marketing funnels to create and establish strong branding to entice consumer attention, followed by retention and consolidated clientele.
Elements such as real games, rewards in the form of goodies, trophies and event reward points are compiled to target consumer engagement to attain desired marketing output comprising brand awareness, preference building, sale, brand loyalty and even promotion via word of mouth. It is a complete circle of diverse engagement points such as goals, emotions, business goals and stakeholders, rewards, and output.
Typical to online companies, gamified websites are envisioned to expand consumer browsing time that eventually influence consumer activities and eventually improve brand awareness and sales. Components such as digital badges spin wheel are some of the most tried and tested gamified elements found in websites to improve consumer engagement.
Gamification Platforms Follow Full Circle Approach to Render Emotional Contentment amongst Users
Marketers are constantly evaluating and diversifying their gamification elements to remain consumer centric. Engagement tools such as challenges, instant feedback, instant rewards as well as community building to invite larger number of players further elevate gamification prospects and thus replicate a holistic, result oriented marketing funnel. Gamification is becoming synonymous with marketing. With cut throat competition across industries, multiple industries such as education, finance, healthcare, finance, IT and e-commerce are displaying steadfast adoption of gamification tactics to remain industry specific.
Organizations often endure major setbacks in terms of productivity when it comes to monotonous functions such as training and induction. To avert the same, enterprise adoption of e-learning activities to boost workforce engagement, thus, ensuring thumping growth in global gamification market. Thus, HR wing of enterprises remain frontline adopters of gamification based learning and training for superlative employee engagement.
Banking upon gamification, emerging economies are witnessing fast divergence of businesses with novel game changers disrupting the competition landscape. IN this regard, human resource specialist Talent Litmus is a new age recruitment and staffing company that has recently garnered massive funding to propel R&D innovations favoring game based HR functionalities.
Verticals such as Healthcare Mobile Apps and Insurance Augment Gamified Approach to Ensure Customer Adoption
Gamification in insurance is a fast expediting trend and gamification experts are including a wide array of emotions to make an enriching insurance platform as opposed to conventional marketing collaterals that fail to evoke customer emotions and favorable discretion. However, even in gamification emotional appeal remain sole manipulator. This insurance companies are backing new gamified platforms typically for digital enthusiasts such as millennial customers. Man and machine interaction is solely dependent on emotionally rich interactive platforms.
Gamification in healthcare is currently in infancy. Several healthcare platforms are incessantly engaging users with game based fitness apps to leverage certain behavioral change as well as regularly partake in diverse activities and assess the outcome. Gamification in insurance sector addresses dual needs to ensure disruptive sales approach as well as imitate self-service features in a bid to offer real time solutions.
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