The primary source offering an adult human body with important nutrients necessary for healthy functioning is food. Similarly, the only source that offers infants with nutrients required for healthy development and growth is breast milk. Breast milk is nutritive comprising of vitamins, minerals, fats, proteins and carbohydrates needed for the development of the baby. Baby infant formula comprises specialty baby milk, follow-on-milk, infant milk and the growing-up milk planned for the consumption of infants. The alternative food for breast milk is infant nutrition that is recommended by the physician which can be fed anytime and anywhere and is suitable for working mothers as several working mothers return to their jobs within a short period after giving birth.
Baby food is an entire or incomplete substitute for breast milk for babies of below two years. It is the soft food that can be used up by infants and babies. Infant formula by U.S. Federal Food, Drug and Cosmetic Act (FFDCA) is defined as “food that signifies to be or is characterized by the special dietary use especially as the food for infants by its reproduction of human milk or the appropriateness as the partial or total alternative for human”. Baby infant formula is specifically intended by the manufacturers to meet the requirements of nutrition for the babies. Baby infant formula is mostly encouraged with the amount of iron and proteins which is helpful in the overall development and growth of the babies.
There are three kinds of an infant formula like ready-to-feed, liquid concentrate and powder. Powder form is cost-effective of infant formula and is utilized by mixing with water previous to the infant feeding. Liquid concentration is integrated with the same amount of water before giving it to the infant. On considering the ready-to-feed infant formula, it can be directly used instead of adding any water to the mixture. Increase in the level of disposable income of people, rising population base and rapid urbanization are the key factors fueling the growth of baby infant formula market all over the world. The main challenge for the growth of baby infant formula market is the decrease in the birth rate in the emerging countries.
Strict rules are creating high entry blockage for the new competitors in the market of baby infant formula. According to the China Certification and Accreditation Administration (CNCA), after implementing the safety and quality standards in the year 2013, over 800 foreign brands were selling their infant formula product from which around 95 were approved for selling their products in China and approximately two-thirds of the local Chinese received the renewal permit for the product of infant formula.
Producers in the baby infant formula market are targeting the evolved countries for increasing the business and strengthen their portfolios. Producers are recognized to be increasing their businesses in0 Vietnam, India, Saudi Arabia, UAE and Taiwan that are evolving markets all over the world. Producers are focusing on establishing their manufacturing plants in these developing countries that are affordable and help target the huge population of the countries for increasing the sales of the products.
On considering the packaging type, baby infant formula is segmented into the box, bottle, Mason jar, sachet and can. The segment of a can control the market based on easy transportation, value and good shelf life of product packed in metal cans. The sachet segment is projected to increase in the coming years because of the change in the preference of customer for the options of convenient packaging.
The Asia Pacific is the prominent market for baby infant formula and is anticipated to experience rapid growth rates in the coming years. In the Asia-Pacific region, India and China are holding the largest market share in baby infant formula market. North America is considered being the largest market for baby infant formula.
In the year 2018, infant milk experienced a high share in the market and is projected to maintain its dominance in the coming years. Infant milk comprises nutrients and vitamins like iron can help safeguard anemia. Few of the infant formula is accompanied by probiotic known as Bifidobacterium Lactis that prevents ease colic, decrease the risk of food allergies and diarrhea. Promotion and activities of an active launch of infant formula in the UK and U.S. are resulting in its high penetration rate.
Nowadays, baby infant formula is available in two types like organic formula and non-organic formula. The organic formula contains the natural ingredients from farms that provide their cattle the fodder of only organic foods, deprived of the traces of herbicides, pesticides, steroids, growth hormones, antibiotics and other toxic additives. The non-organic formula contains ingredients like vitamins got from petroleum, corn syrup solids, sulfate-based herbicides, fungicides and pesticides.
On considering the organic baby infant formula, Baby’s Only Organic LactoRelief Formula is an exceptional option for babies who are having issues regarding digesting diary-like reflux, bloating or gas. This is the kosher baby and lactose-free organic formula with large levels of essential fatty acids. As per the report, it is the organic formula for sensitive stomachs and parents preferring the flavor- better than Enfamil Gentlease and Similac Sensitive and absence of genetically modified ingredients and corn syrup.