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Our research methodology implements a mix of primary as well as secondary research. Our projects are initiated with secondary research, where we refer to a variety of sources including trade databases, government published documents, investor presentations, company annual reports, white papers, and paid databases.


Research Design

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Post the initial data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across teams and by our in-house SMEs. Along with data mining, we also initiate the primary research phase in which we interact with companies operating within the market space. To evaluate the wholeness of the market, we interact (via email or telephone) with players who are responsible in adding value to the final product. Additionally, we interact with related industries to understand the external factors that can drive/hamper a market. We also make it a point to evaluate various economic parameters, which typically, have an impact on the purchasing choices of individuals as well as companies.

Post these stages, data is cross-verified with the companies that operate in a market space. It is important for us to study these companies in detail, to understand their existing performance and future strategies which will define the market in the coming years. All this data is collected and evaluated by our analysts. Post the preparation of the report and data analysis, the findings are presented to our in-house experts who then eliminate discrepancies (if any).


  • Regional markets comprise following key countries:
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • EU-28
      • Turkey
      • Rest of Europe
    • Asia Pacific
      • Asia
        • India
        • China
        • Japan
        • South Korea
        • Southeast Asia
      • Oceania
        • Australia
        • New Zealand
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • Middle East
      • Africa