The global web content management market was valued at USD 6,866.7 million in 2019. The web content management market represents a mature industry with hardly any distinction between vendors as compared to the initial years. The demand for web content management is expected to expand substantially with growing digital content globally. The headless and decoupled architectures are expected to gain traction in the following years, with the addition of new platforms for content delivery websites, emails, SMS messages, video screens, augmented or virtual reality and IoT apps.
A web content management is a series of tools that provide an organization with the means to manage digital website information by developing and maintaining content without extensive knowledge of web programming or markup languages. Effectively managing web content means providing valuable business deployments within the organization, creating information for decision taking and producing performance, as well as value. The Web Content Management in general, are inexpensive, often free or offer discounts that outweigh total costs. Web Content Management are simple to use and do not allow users to have a background in technical coding to build or manage content and they are easily customizable. Administrators can also monitor and customize the process management in a web content management. This has accelerated the adoption of Web Content Management among business of various scales.
The global web content management market has been segmented based on component, organization size, deployment, end-user, and region. Based on component, the global web content management market is categorized into solutions, and services. On the basis of organization size, the global web content management market is segmented into small and medium enterprise, and large enterprises. Based on deployment, the web content management market is classified into cloud, and on premise. Based on end user, the web content management market is segmented into media and entertainment, healthcare, BFSI, education, retail, travel and tourism, hospitality, and others.
Key players operating in the global web content management market include Acquia, Adobe Corporation, IBM Corporation, Oracle Corporation, Opentext, Hewlett-Packard, Microsoft Corporation, Hyland Software, SDL, Vasont Systems, eZ Systems, CMSWire, and Ektron among others.
Key Segments of the Global Web Content Management Market
Component Overview, 2015-2026 (USD Million)
Organization Size Overview, 2015-2026 (USD Million)
- Small and Medium Enterprises
- Large Enterprise
Deployment Overview, 2015-2026 (USD Million)
- On Premise
- On Cloud
End-users Overview, 2015-2026 (USD Million)
- Media and Entertainment,
- Travel and Tourism
Regional Overview, 2015-2026 (USD Million)
- North America
- United Kingdom
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Central and South America
- Rest of Central and South America
- Middle East & Africa
Reasons for the study
- Rising number of small and medium industries and startups have propelled the demand for cloud Web Content Management.
- Widespread usage of mobile phones and increased penetration of mobile internet services in developing nations have led to the adoption of Web Content Management by enterprises for the purpose of customer engagement and higher brand visibility.
What does the report include?
- The study on the global web content management market includes qualitative insights such as drivers, restraints, challenges and opportunities
- Additionally, the market has been evaluated using the Porter’s Five Forces analysis
- The study covers qualitative and quantitative analysis of the market segmented on the basis of component, organization size, deployment, and end-users. Moreover, the study on web content management market provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments
- The study includes the profiles of key players operating in the market with a significant global and/or regional presence
Who should buy this report?
- The report on the global web content management market is suitable for all the players engaged in the development of web content management solutions.
- Venture capitalists and investors looking for more information on the future outlook of the global web content management market
- Consultants, analysts, researchers, and academicians looking for insights shaping the global web content management market
Over the forecast period, the global web content management market is headed to significant development which can be largely be attributed to increased use of the Internet and the proliferation of smartphones. The increase in demand for online and data-driven digital techniques is also expected to boost consumer demand over the forecast period, in order to meet customer requirements effectively. The need to effectively and efficiently handle massive quantities of data has resulted in the creation of many web content management solutions, which are also expected to have a strong impact on business growth in the next several years. Web content management is capable of distributing content across several sites and has been a powerful marketing tool for various organizations. Technological advances and the growth of cloud- web content management solutions improve productivity and client relationships for organizations. These technologies make digital assets easy to access and enhance the workflow, which is also expected to drive business growth. The web content management market will flourish as these technologies allow companies, by reducing repetitive tasks, to generate a high return on investment. Web content management is capable of developing, arranging and accessing websites, delivering up-to-date information, producing and managing information for the publishing and production of key sections of publications.
The global web content management market segmented based on deployment was dominated by on premise segment however, the cloud deployment of Web Content Management is forecasted to grow at the fastest growth rate during 2020 to 2026. The Cloud as a place – along with its complementing software delivery model SaaS (Software as a Service) has become an undeniably growing force in the enterprise. Businesses of all sizes are increasingly adopting different parts of the “stack” and utilizing either traditionally architected software delivered from cloud-based environments or subscribing to software-as-a-service products that are, themselves, delivered from cloud environments. After a decade of usage, adoption of SaaS continues to grow and evolve within the enterprise application markets. As tighter capital budgets demand leaner alternatives, familiarity with the model increases, and interest in platforms as a service and cloud computing grow. Most enterprise IT organizations are becoming familiar with the SaaS and Cloud based offerings across a number of applications – including web content management. Many Web Content Management have matured and developed the ability to publish to multiple channels.
Cloud deployment provides the power and flexibility to marketing to develop powerful new content channels. Then – because it’s cloud-based, that means that the enterprise doesn’t have to extend and build new infrastructure in order to accomplish the new initiative. The cloud infrastructure means that the architecture and ability to scale to a level appropriate for the business is already there. This provides the enterprise with the ability to test these channels or develop slowly – or to jump right in and immediately scale to their global requirements without having to develop their own data center and support infrastructure. This is an incredibly powerful business case for speed and efficiency and empowers the organization to generate business results even faster. Thus the adoption of cloud based web content management solutions is expected to propel the overall global market growth.
The global web content management market segmented based on region was dominated by North America, constituting nearly 73% share of the overall market in 2019.
Due to the high adoption of digital technology among the hospitality industry, North America dominated the market. Furthermore, web content management and on-line site management are used extensively in vertical sectors, such as healthcare and education, especially in the US and in Canada. However, Asia Pacific is expected to exhibit the fastest growth over the forecast period due to rising demand from startups that are emerging in the regions such as India, and Southeast Asia. Growing developments in cloud adoption and accessibility in this area have enabled companies to take business solutions for cloud-based web content management. Moreover, APAC countries recognize the importance of web content management and are incorporating web content management frameworks to allow efficient use of their web content to improve customer engagement and loyalty. The presence of intense competition is raising the need for small and medium enterprises and startups to increase their visibility online. Hence, the adoption of web content management solutions in the regions such as Middle East, and South America is also expected to drive the market during the forecast period.