Global video editing software market was valued USD 779.8 million in the year 2018 and the market is anticipated to grow during the forecast years. The huge growth in daily video consumption, high internet penetration, and heavy adoption of smartphones across the world are increasing demand for video editing software market.
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Video editing software is an application solution which is often deployed handles the post-production video design and editing raw footage of digital video sequences on a computer non-linear editing system. Video editing software has brought a whole paradigm shift in digital media and its experience. This has further created inventive experiences for both makers and viewers. Creative professionals such as designers, artists, developers, administrators, and students rely more on software for mobile app and gaming development video and animation production. Thus, increasing the demand for video editing software market.
Technology has come a long way which has created a competitive ecosystem for video editing software market. Companies are adopting new technologies in their solution as well as strengthening its third-party app. For instance, in November 2018, Apple introduced innovative features in its updated “Final Cut Pro X” With this updated version the company has hosted third-party workflow extension and new features such as custom LUTs and comprehensive set of color grading tools.
Video Editing Software Market Scope
| Metrics | Details |
| Base Year | 2019 |
| Historic Data | 2017-2018 |
| Forecast Period | 2020-2025 |
| Study Period | 2015-2025 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2025 | USD 932.7 million |
| Segment Covered | Application, Type, Regions |
| Regions Covered | North America, Europe, Asia Pacific, Middle East & Africa, Latin America |
| Key Players Profiled | Pro X” With this updated version the company has hosted third-party workflow extension and new features such as custom LUTs and comprehensive set of color grading tools. |
Key segments of the global video editing software market
Application Overview, 2015-2025 (USD million)
- Commercial
- Personal
- Others
Type Overview, 2015-2025 (USD million)
- On-Premise
- Cloud-Based
Regional Overview, 2015-2025 (USD million)
- North America
- US
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Russia
- Others
- Asia Pacific
- India
- China
- Japan
- Korea
- Southeast Asia
- Australia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East & Africa
- Middle East
- Africa
Reasons for the study
- The study assesses the dynamics and movement of the global video editing software market across various geographies
- While studying the global video editing software market, we observed that the demand for its products was tremendous in North America
- The study evaluates the key developments in the whole video editing software market ecosystem.
What does the report include?
- The report focuses on video editing software market types and its application industries.
- The study on the global video editing software market includes qualitative factors such as value chain analysis, drivers, and restraints
- The study covers the qualitative and quantitative analysis of the market segmented on the basis of video editing software types, application. Moreover, the study provides similar information for the key geographies
- Actual market sizes and forecasts have been provided for all the above-mentioned segments
- The study includes the profiles of key players in the market with a significant global and/or regional presence
Who should buy this report?
- The report on the global video editing software market is suitable for all the players across the value chain.
- Venture capitalists and investors looking for more information on the future outlook of the global video editing software market
- Consultants, analysts, researcher, and academicians looking for insights shaping the global video editing software market
With the increasing penetration of internet and mobile across the region, Video-on-demand consumption is also increasing. Smartphones with better battery backup and high-speed 4G internet connectivity have enabled the online streaming of video on handheld devices a common phenomenon. Thus increasing the video editing software market. For instance, Cisco in his “Visual networking index report” projected that global internet traffic from video content would make up approx. 82% of all consumer internet traffic by 2021.
Moreover, the busy lifestyle of working professionals where they are on the commute from home to office and office to work and use video streaming as a source of entertainment during the commute. They not just only use the free video content delivering platforms like YouTube and Daily Motion, but paid platforms like Netflix and Amazon Prime have also made their own space Thus, increasing video editing software market share 2017. For instance, according to Alphabet annual report, YouTube has 1.5 billion monthly users, while becoming the consumer’s leading source of video content.
While the consumption of online video is increasing, it is optimally being supplemented by the creation and delivery of quality content also on platforms like Netflix and Amazon Prime. Wherein even low-budget films or short films can be hosted. The stand-up comedy genre is also gaining popularity along with music videos and dance videos, so any artist can now have their own channel and start uploading their performance videos.
Henceforth, professionally held the major share in video editing software market size due to an upsurge in video streaming platform. Video streaming market has increased due to the living streaming population. This population has risen due to various factors such as, need for extra income, flexible schedule, and work satisfaction, global and regional fame, less investment and to maintain a work-life balance. For instance, according to Twitch 2017 report, there has been an increase of more than 13 million average daily live streaming hours between 2012 and 2017.
Piracy has become a major obstacle for the video editing software market. Due to which software companies are facing revenue and legal challenges. However, many companies such as Adobe, Corel, and Microsoft are taking tactical measures to reduce the rate of piracy action and to increase its video editing software market size. For instance, Corel is building organized distribution channels to reach out to their users. The company has a multi-channel distribution network, which includes internet, OEMs, resellers, and retailers, in over 75 countries. The company distributes its software through some renowned OEMs like Lenovo, Hewlett Packard, NEC, Toshiba, and Sony. The company’s retailers include Comp USA, Staples, Amazon, Office Depot, Dixon System Group, Best Buy, Future Shop, and Media Market.
Application wise the global video editing software market is segmented into commercial, personal and others. Commercially used video editing software’s are often paid sources. Opting for a paid product gets high-end extras like 360-degree video support, motion tracking, and multi-cam editing. For instance, the Adobe Premiere Pro CC with its traditional timeline layout and easy-to-find editing tools offer the workflow of the best consumer video editors. Additionally, its subscription gives access to the incremental updates Adobe makes to the program.
Based on type the global video editing software market is segmented into on premise and cloud-based software. The cloud-based video editing software is anticipated to show the highest growth rate during the forecast period. Cloud-based video editing software is especially used for social media marketing while producing short, presentation-style/mashup videos. Further, it is also utilized to collaborate if a large team of people is working on one video, share on the web quickly, while also the files are automatically backed-up
Region wise video editing software market is dominated by North America with U.S. leading software revenue with USD 316.3 million in 2018. The upswing in the media and entertainment industry has increased the demand for digital media, thus increasing the usage of video editing software. U.S. is the largest contributor in the sector with USD 735 billion. The revenue includes television programs and commercials, motion pictures, streaming content, video games, and many others.
Moreover, software companies are taking strategic marketing steps to increase their sales in this region. For instance, in the eve of Black Friday in November 2018 Corel announced offers in the U.S. and Canada on their video editing software, such as WinDVD Pro 12 a complete Blu-ray and DVD software is available at a discount of 60% along with complementary WinZip 22.
The competitive landscape of global video editing software market is consolidated as Microsoft and Adobe Systems held most of the global market for digital media software, productivity software and graphics followed by Corel. However, these companies compete with a number of smaller and global companies such as Nero, Arcsoft, Sonic Solutions, Cyberlink, MAGIX, Apple, Avid, FXHOME, Apple, Techsmith Corp.