The global probiotics market was valued at USD 44.2 billion in 2019 and is expected to grow with a CAGR of 7.7% by 2025. Increasing demand for probiotics owing to the rising health awareness especially in the millennial generation due to its excellent nutritional properties are the contributing factors driving the global probiotics market.
Probiotics are gaining more importance due to various health benefits, such as the treatment of diarrhea, irritable bowel diseases, cardiac diseases, lactose intolerance, asymptomatic bacterial vaginosis, hypercholesterolemia, atherosclerosis, arteriosclerosis, and others. The ability of probiotics to avoid diseases and improve safety for all ages raises consumer demand at a high pace. The probiotic industry is showing continued growth internationally, suggesting a boom in the economy in the near future. In India, with a favorable environment along with ease in governmental regulations and enormous support, skilled manpower and a constant supply of raw materials are some of the main factors that pave the way for the probiotic industry to make progress on the Indian market. There are excellent prospects for growth to capitalize on the current situation and deliver booming results for domestic and international companies. Marketing and distribution of the drug is therefore a big obstacle for the Indian probiotic industry.
In general, probiotic bacteria belong to a special group of helpful bacteria. Lactic acid (LAB) bacteria. Lactobacilli and bifido bacteria are the two main members of this community that are commonly used as probiotics. Nevertheless, other yeasts such as Saccharomyces boulardii are also included in this group and have been found to be effective in supporting human health. Probiotics are widely used as part of fermented foods with specially added active live cultures, such as yogurt, curds, yakult or as dietary supplements. Probiotics are live microorganisms that are meant to provide health benefits. Products marketed as probiotics include foods (such as yogurt), dietary supplements, and non- items such as skin creams. Although there is a common perception of bacteria and other microorganisms as unhealthy "germs," many microorganisms allow the human bodies to work properly. For example, bacteria that are usually found in the human intestines allow digest food, kill disease-causing microorganisms, and produce vitamins. Large quantities of microorganisms exist in the bodies. Some of the microorganisms in probiotic products are the same or identical to microorganisms that naturally reside throughout the bodies.
Key Segments of the Global Probiotics Market
Application Overview, 2015-2025 (USD Million)
- Functional Food & Beverages
- Dairy products
- Non-dairy products
- Infant formula
- Dietary supplements
Ingredient Overview, 2015-2025 (USD Million)
End-user Overview, 2015-2025 (USD Million)
Regional Overview, 2015-2025 (USD Million)
- North America
- United Kingdom
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
Reasons for the study
- Key factors affecting market dynamics
- Rising demand for probiotics, majorly in the food and beverages sector
- Stringent environmental regulations against the use of probiotics
- High R&D costs for developing new probiotic strains is a key restraint for the probiotics market
What does the report include?
- The study on the global probiotics market includes qualitative insights such as drivers, restraints, challenges and opportunities
- Additionally, the market has been evaluated using the Porter’s five forces analysis
- The study covers qualitative and quantitative analysis of the market segmented on the basis of application, end-use industry, and ingredients. Moreover, the study on probiotics market provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments
- The study includes the profiles of key players operating in the market with a significant global and/or regional presence
Who should buy this report?
- The report on the global probiotics market is suitable for all the players across the value chain including raw material suppliers, distributors, suppliers and end-use industries
- Venture capitalists and investors looking for more information on the future outlook of the global probiotics market
- Consultants, analysts, researchers, and academicians looking for insights shaping the global probiotics market
A probiotic product is deemed to have been effective based on proof of its effect, as well as whether a large number of viable organisms live in the food at the time of intake and when it enters the colon. It is important to resolve the production of probiotic foods containing these bacteria in adequate quantities during the shelf life as well as the stabilization of ingestion. There is often a certain loss of cell viability during gastric transit.
Given this failure, the probiotic food product should be routinely ingested in a sufficient quantity to deliver the appropriate dose of live bacteria to the intestine. The probiotic industry is showing continued growth internationally, suggesting a boom in the economy in the near future. In India, a friendly investment environment with supportive government support, skilled manpower, and a constant supply of raw materials are some of the main factors that pave the way for the probiotic industry to make progress on the Indian market.
A probiotic may be made from a single bacterial strain, or it may even be a group. Probiotics can be available in powder, liquid, gel, paste, granules, or the form of tablets, sachets, etc. Mechanism of action of probiotics include control of intestinal microbial homeostasis, antimicrobial activity, immunomodulation, exclusion of pathogens.
The global probiotics market has been segmented based on application, end-use industry, ingredients, and region. Based on the application, the global probiotics market is categorized into functional food and beverages, dietary supplements, and feed. The functional food & beverage segment is estimated to account for approximately 68% of the total market share in the probiotics market in 2019. The products under this category include foods & beverages that offer distinct health benefits beyond fundamental nutrition, due to their specific ingredients. The food & beverage segment is the largest revenue-earning market across regions.
The category of products includes food and beverages which offer distinct health benefits aling with basic nutrient content. The segment that generated the largest revenue is the food and beverages segment. On the basis of ingredients segmentation, yeast segment showed a significant increase in the forecasted period. The rising health awareness amongst consumers has increased the yogurt consumption in many of the countries like China, Brazil, India and many more.
Product size, maintaining demand and supply aspect and supply channels are also essential constraints for the Indian probiotics industry to flourish. India is a culturally and topographically diverse country which needs a region-specific marketing strategy. Only a region-specific marketing plan with funding for local sales will assist the business growth. Marketing and drug distribution is therefore a major obstacle for the Indian probiotics industry.
The global probiotics market is expected to grow in the following regions: North America, Europe, Asia Pacific, Latin America and Middle East & Africa. However, Asia Pacific is expected to witness the highest growth in the probiotics market during the forecast period.
The Asia Pacific is projected to be the fastest-growing market, due to a rise in disposable income and increased demand for nutritious food products, along with an increasing technology base, leading to increased demand for probiotics in the region. Rapid economic growth in countries such as India, China, Japan, Brazil, and Argentina has contributed to a major rise in the disposable income of livestock owners. Also, it fuels demand for probiotic-based food, making Asia Pacific the fastest-growing region in the world.