Increasing demand toward nutritional dietary supplements together with a shift in client alternatives toward healthful meals and nutritional dietary supplements because of triumphing fitness problems followed by growing demand for secure and healthful meals products is about to enhance enterprise statistics. Moreover, the advent of the coronavirus pandemic in late 2019 brought about an extraordinary upward thrust in demand for probiotic meals and nutritional dietary supplements as customers realized the position of improving immunity in combating off infections
The COVID-19 pandemic has led to a shift in consumption patterns of consumers and ultimately affecting the demand for diet being followed. Most of the consumers are opting for products with a nutritive value instead of junk or processed foods. In the US, all of a sudden, the sales of probiotics rose by 33% as people are panic about buying nutrient boosters keeping themselves immune and strong. Since then, retail stores and pharmacies are piling up stacks of probiotics in various forms. The fear of getting infected has resulted in the adoption of healthy lifestyle, thus increasing the demand for probiotics. As the danger of virus infection is among all the age groups, manufacturers are designing probiotics, which can have effective results in every individual.
The human probiotics phase led the worldwide marketplace in 2020 with a revenue percentage of greater than 91%. On the premise of end-users, the marketplace has been extensively categorized into human and animal probiotics. Technological improvements with appreciation to human-grade probiotics have broadened the scope of the goods healthy for human consumption. This is in response to the combination of novel food-grade substances in juices and different non-milk-based applications by distinguished marketplace players. This has led key players to forage into the juices marketplace. For instance, Ganeden, Inc., a U.S.-based probiotic element manufacturer, components probiotic juices for the elderly, children, and athletes. Probiotics have additionally been receiving substantial interest from researchers with appreciation to animal vitamins over the last few years. This improvement is attributable to the growing recognition of options for traditional growth promoters, inclusive of antibiotics, to enhance animal health. Moreover, bans on antibiotics in diverse nations favourably impacted the growth of the animal probiotics phase and is predicted to create healthful growth potentialities over the forecast period.
The Asia Pacific is projected to be the fastest-growing market, due to a rise in disposable income and increased demand for nutritious food products, along with an increasing technology base, leading to increased demand for probiotics in the region. Rapid economic growth in countries such as India, China, Japan, Brazil, and Argentina have contributed to a major rise in the disposable income of livestock owners. Also, it fuels demand for probiotic-based food, making Asia Pacific the fastest-growing region in the world.
In the recent past, due to a lack of technology, the market was flooded with probiotics that lacked stability at room temperature. This issue of quality was addressed as major companies introduced technologies, such as microencapsulation, which enhance the stability and life of the probiotic bacteria. Also, ongoing R&D activities for the development of efficient strains that have a broad spectrum of treatment and can withstand high temperatures are expected to benefit the regional growth over the forecast period.
North America is also expected to witness considerable growth over the forecast period. Continued investments from manufacturers in the food & beverage and pharmaceutical industries are anticipated to contribute to the regional market growth. The regional players are investing in R&D to come up with new products to cater to consumers of different age groups and genders. Such factors are expected to accelerate the growth of the market over the forecast period.
Probiotics Market size exceeded USD 4.30 billion in 2020 and is possible to develop at a CAGR of 8.7% between 2021 and 2028. Substantial upward push in the demand for poultry meat primarily in rising economies such as China, India, Vietnam, and Brazil because of an upward push in consumer disposable income along with growing public & personal funding in the poultry region need to cause marketplace growth.
The probiotic meals & beverages section led the worldwide marketplace in 2020 with a sales proportion of greater than 79% in 2020. On the premise of product, the marketplace is segmented into probiotic meals & drinks, probiotic nutritional dietary supplements, and animal feed probiotics. The meals & beverage is similarly categorized into dairy, non-dairy, cereals, baked meals, fermented meat, and dry meals probiotics. The nutritional complement is similarly divided into meals dietary supplements, dietary supplements, distinctiveness nutrients, and infant formula.
Probiotics are integrated to increase the general nutritive price in addition to the taste of the baked goods. Probiotic desserts and nutritive bars, amongst others, were delivered in the marketplace. The intake of these has witnessed an increase in the latest years attributable to the growing inclination toward preventive healthcare. Probiotic nutritional dietary supplements have turned out to be more popular amongst customers searching for herbal solutions to diverse fitness ailments. Probiotics, in place of pharmacological solutions, are a herbal manner of treating quite a few ailments associated with intestine health, gastrointestinal conditions, and immunity strengthening. The improvement of novel delivery systems, which includes gummies, fizzy powders, in addition to chewable products is anticipated to similarly enhance the growth.
International bodies, consisting of the National Food Safety and Quality Service, Canadian Food Inspection Agency, US FDA, WHO, and European Parliament Committee at the ENVI (Environment, Public Health, and Food Safety) of the EU are related to meals protection regulations. These businesses have manipulated the use of various chemical compounds and substances for the duration of meals processing, without delay or indirectly. The joint FAO of the UN/WHO Expert Consultation on Evaluation of Health and Nutritional Properties of Probiotics advanced guidelines for comparing probiotics in meals that would result in the substantiation of fitness claims. This changed into standardizing the requirements needed to make fitness claims associated with probiotic agents.
Probiotics are gaining more importance due to various health benefits, such as the treatment of diarrhoea, irritable bowel diseases, cardiac diseases, lactose intolerance, asymptomatic bacterial vaginosis, hypercholesterolemia, atherosclerosis, arteriosclerosis, and others. The ability of probiotics to avoid diseases and improve safety for all ages raises consumer demand at a high pace. The probiotic industry is showing continued growth internationally, suggesting a boom in the economy in the near future. In India, with a favourable environment along with ease in governmental regulations and enormous support, skilled manpower and a constant supply of raw materials are some of the main factors that pave the way for the probiotic industry to make progress on the Indian market. There are excellent prospects for growth to capitalize on the current situation and deliver booming results for domestic and international companies. Marketing and distribution of the drug is therefore a big obstacle for the Indian probiotic industry.
Probiotics Market Scope
|Forecast Unit||Value (USD)|
|Growth Rate||CAGR of 8.7% during 2021-2028|
|Segment Covered||Application, Ingredient, End-user, Regions|
|Regions Covered||North America, Europe, Asia-Pacific, Latin America, Middle East & Africa|
Key Segments of the Global Probiotics Market
Application Overview, 2021-2028 (USD Million)
- Functional Food & Beverages
- Dairy products
- Non-dairy products
- Infant formula
- Dietary supplements
Ingredient Overview, 2021-2028 (USD Million)
End-user Overview, 2021-2028 (USD Million)
Regional Overview, 2021-2028 (USD Million)
- North America
- United Kingdom
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa